since the top 4 is already clear, which company is the next biggest one?
If we go by legacy and current success wouldn't it be between Starship and cube? I think digitally and when it comes to impact, cube has the upper hand, but all of Starship active groups have surpassed the 100k+ mark, while from cube, 3 out of their 4 groups can.
Monsta x and cravity outsell all cube bgs physically, while btob outsells them digitally by a lot. Pentagon had a hit song too
For ggs it's G-Idle>>wjsn>>>>>CLC
Idk how their current soloists are doing now but K.Will/Soyu used to be digital monsters and we all know Hyuna legacy.
Both companies are also planning to debut new ggs and I think the group with Wonyoung and Yujin has a more promising future, but I could be wrong
Taking all of that into account I still can't decide which one is bigger, probably their variety/actors department can make the difference.
And there's also RBW and WM, companies with a very bright future that already have top ggs and growing bgs.
FNC and Woollim used to be big during 3rd gen but both decreased a lot in terms of sales and impact