I've never EVER seen a company set up their own idols as badly as BeThief Entertainment did with ILLIT today

The audacity...

Honestly its very likely that illit members are really pro bethief and pro hybe

MHJ started it

Quote from Tru-Multistan

MHJ started it

Hybe started it with their audit

Quote from stxr

pls tell me proof on why..

Well cuz hybe belift winning this war would be beneficial for them

Uhm, Illit case is something I've never seen in kpop like sure new groups are created to "replace" the old, inactive ones, but in this case we have a group being created to replace a rookie group and looking exactly the same like there are several photos, videos where if you aren't that familiar with both groups you would think they are the same so while I pity the girls, it's still weird knowing all the b t s stories.

Belief + Hybe are the worst companies ever with such incompetent and unprofessional people that will do anything to destroy literally teens bc of their own incompetence. I'll never stop to say how terrible they are as humans and even more as CEOs. They are dumb and in the worst possible way.

reading this particular interview, all I can see is that he seems very respectful with his words acknowledging the influence of NJ on 4th/5th generation and yet maintaining his position about this mess saying what the company has said before, which is an issue to be resolved in court and denying the accusations... I don't see anything new here to inspire hatred against Illit, unless people are already looking for reasons to hate them

Quote from thebadguy

Hybe started it with their audit

yea yea whatevs, I will continue to maintain something ain't right with that woman!

The only defense against this I'm seeing through the comments is that MHJ said enough to imply the group was ILLIT anyway in her talks, of course I do not know if this is true cus I aint watching some poorly translated MHJ talk lol. Though I wouldn't exactly call that a good defense...

In either case, it still seems like they are just using the ILLIT girls to gain sympathy points, so yea it's messed up. And all you have to do is look at the top comment on that article to see the results of this. Look at the comment and what they are saying about Hanni. Like why? She did nothing, was she not supposed to speak up at all?

Like I still feel bad for the ILLIT girls themselves and I do feel bad for their fans as well but many of them are retaliating even worse than those they were originally provoked by.

ugh i hate hybe and belift

why cant we hope for illit to get out of this company too

Quote from DaisyTheGenuine

The problem is Hanni went out of her way to not say what group the manager belonged to and made it clear the artists involved weren't a problem

Hanni made the accusation against the manager. Why does Belift keep bringing up the members and playing the victim card like they got accused?

Well, I could be wrong as most of the things I see on this topic are here on AllKpop and I don't go out of my way to research anything about this...BUT to me, it doesn't seem like they are playing the victim card and more like holding their ground... MHJ, NJ's parents, NJ's fans and NJ himself have been giving interviews and public statements left and right about this situation... they are constantly expressing their feelings and opinions and the impact of the actions of those involved in the their mental health...so, for me, the CEO of Belift lab is expected to use the same tactics, expressing how they feel about being accused, the impact of this on the mental health of the teenagers involved and of course, sharing their side of the story ....it seems they chose to fight fire with fire

Also, he just stated things that had already been said before by the company... nothing really new

Quote from Yama-Chan

The caveat here is that MHJ, NJ's parents, the fans and NJ made comments in response to all the awful media play, hate articles and "leaked" footage that came from HYBE.

We cannot let the plot be lost in the refuse of all this mudslinging, because it's important to remember that MHJ and the parents did everything internally and HYBE was the one to not only make this dispute public but also clearly pull the lever on a bunch of defamatory, abusive content, most of which was sourced from Korean's equivalent to 4chan. Hell, the ILLIT twitter account got caught following a well-known NJ anti account.

Interesting, I wasn't aware of all this background when I read the interview, I kind of expected him to sound exactly like he did. thanks for summarizing

Quote from stxr

mhj technically started it for wanting to take over ador even tho she shouldve made her own company

Where's the proof?

Quote from thebadguy

Hybe started it with their audit

hahah.... and why did they start an audit? Because someone had been a bad girl.

Quote from patrik-k

hahah.... and why did they start an audit? Because someone had been a bad girl.

Because they wanted to use and throw her just like other creative employees before but she fought back

interesting

Quote from DaisyTheGenuine

Atp I don't even feel bad anymore

Bunnies, even the ones that hate on Hybe groups now, were trying to understand and defend Illit last time Belift blatantly threw them under the bus and implicated them in their blatant lie to get a cheap shot at Hanni. And you know what the response was? Their so-called fans defending Belift bringing more more hate to them and basically saying Hanni is a bully that deserves to be humiliated.

If their own fans are going to side with Belift blatantly using those girls at their own expense, why should anyone else care?

Girl tookies are just new armies

Well not totally, bc bts is still a group, nj time it's ticking

Quote from Yama-Chan

The caveat here is that MHJ, NJ's parents, the fans and NJ made comments

We cannot let the plot be lost in the refuse of all this mudslinging, because it's important to remember that MHJ and the parents did everything internally and HYBE was the one to not only make this dispute public but also clearly pull the lever on a bunch of defamatory, abusive content, most of which was sourced from Korean's equivalent to 4chan. Hell, the ILLIT twitter account got caught following a well-known NJ anti account.

The following an anti incident was greatly exaggerated. They followed someone who is an illit fan who made a few shady tweets about nj/mhj. It wasn't a well known account, they only had 300 followers and they never really got many replies on their posts. Many people checked out the account before they went private including me. You really had to scroll a while to see any of the shady posts so it's very possible whoever followed them didn't even see that. Even then the shady weren't any worse than typical stan twitter stuff. You occasionally drag/shade IVE, you could be labelled an IVE anti with the same logic. Almost everyone on twitter is running a "hate account" if a few shady posts is all it takes.

They also followed someone who stans newjeans along with illit. why does that mean nothing but following an "anti" mean they hate nj?

This company is genuinely incompetent.

That's what happens when you hire too many male nerds lacking self awareness and EQ in positions of power.

In normal business that might not be a huge problem, but in this public facing industry they need some balance given the demographics of kpop consumers.

All this could have been avoided by them not pulling the victim card and naming Illit in the first place, and apologising and taking action to remedy the ill feelings.

Instead they double down and go for the victim card again.

The members know very well what happened during that incident. They said, 'Why do they have to go this far?'.

Well done, you've now just insinuated that Illit themselves are calling Hanni a liar.

I feel for the girls, but this dumbass company just keeps setting them up as a target.

they throw their heads under the bus to save their own.

While I understand how Illit is wrong for airing these thoughts about Hanni, I still can't help but feel a *bit* sympathetic for them still. They are also being screwed over, having their reputations harmed as well. They're young, impressionable, and stressed. Does that make what they believe right? No, not at all. But clearly nobody around them has the maturity to guide these girls down the right path.

why did i decide to be a glitt if this is what i deal with every day

Ppl are just on one when it comes to Belift. They're damned if they do and damned if they don't. So if rather them at least continue to stand on their business and try to help defend the Illit girls in some way.

He didn't say anything wrong. Hanni was wild during that Livestream for mentioning such a non-issue and making it seem like such a big deal. I could understand illit being confused. Although to me it's pretty obvious that it was only brought up as a last ditch effort to try and get MHJ back as CEO. Hanni was really messy for that.

On a side note, I can't believe MHJ still hasn't taken up any of the plagiarism issues in court. I'm just going off the links in the post. But it seems like she can't prove her allegations.

Honestly, Belift could be going a lot harder for all this drama they were dragged into

Quote from stxr

mhj technically started it for wanting to take over ador even tho she shouldve made her own company

should've had faith in her in the first place 🤷‍♀️ But HYBE has an inferiority complex, they wanted to step on aespa, so in a desperate attempt recruited in ex-IZ*ONE leftovers, which directly contradicts MHJ’s original vision. Factor that in with what they made NJ members go thru as trainees at Source Music and you wonder why MHJ wanted her own company 🙄

Nothing wrong with the statement, they're just holding MHJ accountable for the harm she has caused illit. It feels like y'all want illit and their side to remain quiet and endure all the hate and every accusation being thrown on them.

Quote from buffyfan

Ppl are just on one when it comes to Belift. They're damned if they do and damned if they don't. So if rather them at least continue to stand on their business and try to help defend the Illit girls in some way.

He didn't say anything wrong. Hanni was wild during that Livestream for mentioning such a non-issue and making it seem like such a big deal. I could understand illit being confused. Although to me it's pretty obvious that it was only brought up as a last ditch effort to try and get MHJ back as CEO. Hanni was really messy for that.

On a side note, I can't believe MHJ still hasn't taken up any of the plagiarism issues in court. I'm just going off the links in the post. But it seems like she can't prove her allegations.

Honestly, Belift could be going a lot harder for all this drama they were dragged into

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Please give an example of the appropriate response belift should have?

Quote from bangmenah

Please give an example of the appropriate response belift should have?

Dude. I don't do PR. But I'm saying not mad at them for speaking up. All other parties can say something, but Belift is an evil company for jumping in and trying to mitigate? Maybe it wasn't successful but I definitely understand the reason for trying.