How do you feel about Nmixx's 24 hours charts? Should JYPE be worried?

I will never understand why NMIXX was debuted last year. JYP should have waited for Twice's decision on contract renewal before debuting their third active GG. Has any label successfully operated THREE digitally relevant GGs at the same time? Twice and Itzy would have been plenty enough over last year and this year, esp since Twice are now branching into solo releases.

A typical JYP year could have seen two Twice solo releases, one group release, and two Itzy releases.

I guess JYP himself doesnt care cause he has specifically mentioned how albums were the most important thing for him, and NMIXX is no doubt killing it there.

nmixx has a pretty bif fanbase, one that can buy many albums. maybe they could be like bgs where they are more fandom-driven than charting and stuff like that.

700k Album sales.

I guess the group is profitable.

Why should jyp be worried as long he make money with them?

Someone said when they went to Korea that the most played groups are NJ, IVE, Gidle etc but JYP acts barely get played.

It seems like YG completely gave up with Korea. I don’t find this strategy fine. But anyway.

Itzy cb will be a mess.

yeah, this charting tracks

this is the thing that bothers me about kpop these days. i highly doubt groups that can barely chart on local and international charts are able to pull off nearly 1M first day sales. but now, just like YouTube ad boosts used by companies to show their groups have a higher demand than reality, im sure sales might be slightly raised too. it’s just crazy to me how some groups are easily outselling bts at their peak like we know how big armys were and now it’s just a walk in the park… All those boxes of thrown away albums speak.

with groups like ive and newjeans and even aespa, you know most of those album sale numbers are legit because the charts speak for themselves. they have a legit demand. but when it comes to nmixx it’s so suspicious that fans would flock to buy their album but not like their comeback video on YouTube which is the first thing a kpop stan does… it’s so 🐠y

Quote from bartkun

I don't get why they went from Dice/Cool combo to Love me like this and ended with current comeback. It doesn't make sense for me 😥🥺

“i blame nj” - bphouse

Quote from whig

“i blame nj” - bphouse

"we need to bring back power ballads and hairy chests and rock stars with 16 year old groupies, those were the days"

- probably

Quote from mygsbeat

with groups like ive and newjeans and even aespa, you know most of those album sale numbers are legit because the charts speak for themselves. they have a legit demand. but when it comes to nmixx it’s so suspicious that fans would flock to buy their album but not like their comeback video on YouTube which is the first thing a kpop stan does… it’s so 🐠y

I mean, I often wonder whose buying all their albums too given their streaming numbers and so-on, but can likes be really used? I buy albums from my faves all the time, and I've never liked a YT video once in my lifetime.

I'm not sure we can point to likes vs album sales as a ratio to understand anything. Especially if the group is shipping sales to china (not saying Nmixx are, but you understand the point).

Quote from Disevidence

I'm not sure we can point to likes vs album sales as a ratio to understand anything

ad views generate much, much fewer likes than deliberate views. it's clunky data but it can still tell us something

Quote from KpopJop

ad views generate much, much fewer likes than deliberate views. it's clunky data but it can still tell us something

I understand that, and you can make a data driven point comparing likes vs views to do a rough filtering out of ad view vs natural view, I understand that point.

But the data comparison was likes vs album sales. Let's say my group is super popular in China, and sells 50% of their albums there. What's the point of comparing going 'well sold 1 million albums buy only 500k likes'. When half your album buyers won't be on YT.

It's a strange comparison.

I'm laughing they has 23 million views in 24 hours

JYP who the hell are you trying to fool ?

i feel like their charting reflects what the group has to offer

people check them out and talk about them because they are JYP group, but with every cb their songs and concepts feel more and more like a discount version of other groups

and it doesnt help they arent exactly a visual group either

Quote from Disevidence

I understand that, and you can make a data driven point comparing likes vs views to do a rough filtering out of ad view vs natural view, I understand that point.

But the data comparison was likes vs album sales. Let's say my group is super popular in China, and sells 50% of their albums there. What's the point of comparing going 'well sold 1 million albums buy only 500k likes'. When half your album buyers won't be on YT.

It's a strange comparison.

Is Nmixx even relevant in China? Never heard them having big pre orders

Quote from Icaro_Ribeiro

Is Nmixx even relevant in China? Never heard them having big pre orders

I've no idea at all. I'm just explaining how you can't use likes as a source of data to compare vs album sales, and give one aspect of why. There are several.

They are bg

I want my faves to fail like NMIXX