Did covid-19 affected the growth of 4th gen groups during 2019-2020?

    The answer should be a no brainer but i dont see ppl talking about it when comparing 3rd gen to 4th gen achievements. A lot of people mention Burning Sun as a bigger factor. Well think about it. After Itzy's Dalla Dalla and g(idle) (which debuted before covid started being a thing) no other 4th gen groups managed to make waves in SK until 2021 when covid stopped demanding restrictive procedures like mask, lack of contact and quarantines.

    After 2021, groups that debuted after it started to flourish as we've seen with how 2022 was a strong year for 4th gen.

    Curiously enough bgs seemed to have been affected the most compared to how 3rd gen bgs did at their time.

    So do u think its safe to say that covid affected other groups popularity in sk like loona and treasure for example? And bgs were even more affected by covid in sk than ggs?

    Im sleepy so idk if this makes sense just a random thought sorry

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  • AllKill VIP
  • AllKill VIP
    Quote from Ves

    COVID-19 affected EVERYTHING. Good topic.

    Here in Brazil for example reality shows peaked in popularity during covid since it was very different from our new reality and everyone was watching it from their homes bc of quarantine. During this time Big Brother Brasil broke a lot of records, one surpassed 1b votes in just one elimination poll between 3 participants, and the next year 2021 we had the biggest BBB winner ever and also the one who left with biggest rejection in the history of Big Brother (99%).

    After covid stopped the show stopped being as popular as it used to be and went back to regular viewership.

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    A lot groups disbanded in 2020-2021 cause their companies claimed that COVID made them go bankrupt


    I was a bit sad when for example cause of such a claime SPECTRUM disbanded (I forgot when they debuted so no idea if they still were 3rd or allread 4th gen)

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    it did for sure

    look for example of songs which went viral like Weeekly's After School

    STAYC's ASAP


    whole Kwangya storyline of aespa


    the things which made people either "happy" and were very catchy or super interesting made groups grow


    also Brave Girls Rollin kind of also had that "let's all dance" vibe


    also it make multiple groups flop, made people less interested because they couldn't rely to songs, situation, lyrics, etc.

    not to mention there were no concerts, performances in music show didn't have audience

    pretty sure few groups lost their chance to shine because of that

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    Quote from catzi

    Here in Brazil for example reality shows peaked in popularity during covid since it was very different from our new reality and everyone was watching it from their homes bc of quarantine.

    Same, here in Germany all of a suddon everyone was watching shows, even when they uploaded to Youtube it skyrocketed. Especially a show called "Masked singer" gained popularity, but after they droped like the 5th season in just 2 years people had enough

    A.C.E | ATEEZ | DRIPPIN| MCND | NU'EST | ONF | SF9 | Stray Kids | TFN

  • AllKill VIP
    Quote from catzi

    Here in Brazil for example reality shows peaked in popularity during covid since it was very different from our new reality and everyone was watching it from their homes bc of quarantine. During this time Big Brother Brasil broke a lot of records, one surpassed 1b votes in just one elimination poll between 3 participants, and the next year 2021 we had the biggest BBB winner ever and also the one who left with biggest rejection in the history of Big Brother (99%).

    After covid stopped the show stopped being as popular as it used to be and went back to regular viewership.

    For a non-KPOP example, pets became VERY popular during the pandemic as more people stayed home and craved companionship. However, now that people are returning to work, animal shelters are becoming overly crowded as people give up their pets ;(


    As for KPOP, the pandemic affected the entire course timeline of BTS. They had announced and sold out stadiums for their World Tour before COVID was declared a pandemic and ultimately it required them to cancel every single date. Their promo for MOTS7 was cut down to appearances on music shows with no audience. They then went the online concert course in addition to eventually releasing their all-English singles one at a time - Dynamite, Butter and PTD. Had it not been for COVID, their timeline today would undoubtedly look very different. PTD LA and PTD LV would never have happened, their enlistment plans would be different, everything, down to each member would be different.


    COVID was a true global crisis that required everyone to face the reality of living life in a new way. We all bear the scars and take those lessons forward.

  • AllKill VIP
  • AllKill VIP

    it gave us online concerts which was pretty cool. But definitely newer groups performed to air so it must have been so hard not seeing or hearing fans reactions and performing to emptiness.

    the thing covid affected the most which I read about was university festivals


    they are and were an important source of income for the mid tier and lower tier groups

    obviously larger more known groups are still affected but less so however those below them really suffered as a result

    No, it was Izone that held 4th gen back. Izone's light was so bright, they outshined everyone, nobody could step out of their shadows.


    Once Izone was forced to disband, only then could 4th gen truly stand out and shine on their own.


    Next Level came out literally weeks after Izone disbanded and ended up to be the tipping point, the mortal blow that eventually ended both 2nd gen and 3rd gen once and for all. And when Izone's first daughter group came out in Ive, this led to the beginning of generation 4.5, with Ive becoming the biggest musical act in Korea. Even Idle who always did well never truly got a national hit until their first comeback after Izone's disbandment.

  • AllKill VIP
    Quote from BlackpinkHouse

    No, it was Izone that held 4th gen back. Izone's light was so bright, they outshined everyone, nobody could step out of their shadows.


    Once Izone was forced to disband, only then could 4th gen truly stand out and shine on their own.


    Next Level came out literally weeks after Izone disbanded and ended up to be the tipping point, the mortal blow that eventually ended both 2nd gen and 3rd gen once and for all. And when Izone's first daughter group came out in Ive, this led to the beginning of generation 4.5, with Ive becoming the biggest musical act in Korea. Even Idle who always did well never truly got a national hit until their first comeback after Izone's disbandment.

    That fantasyland you live in must be so fun.

    No it didn’t. In fact it made sales and visibility for kpop go up higher than it ever could have. Because more people were online and more people were looking to engage with new things. The better question should be would 4th gen have ever become this big WITHOUT the pandemic and a whole generation of people who sat idle at home for 2 years and had all the time to get into new things.


    Concerts and fan meetings were for people who are already fans. It’s not to get new fans.


    4th gen have built such a massive fanbase BECAUSE the pandemic happened.

    Quote from Minazuki

    Definitely, It affected tv varietys, music shows, festivals, touring scheduling. It all helps a song or a group to be promoted domestically.


    It didn't affect internationally cause our experience and korean fans' experience of enjoying K-pop are different to some extent.

    Agree with this domestically maybe 4th gen suffered with exposure.


    But internationally the pandemic was the biggest boost for kpop as we were getting more online content than ever before. Hence the growth in sales and immense international popularity.

  • AllKill VIP
    Quote from ISaidISaid

    No it didn’t. In fact it made sales and visibility for kpop go up higher than it ever could have. Because more people were online and more people were looking to engage with new things. The better question should be would 4th gen have ever become this big WITHOUT the pandemic and a whole generation of people who sat idle at home for 2 years and had all the time to get into new things.


    Concerts and fan meetings were for people who are already fans. It’s not to get new fans.


    4th gen have built such a massive fanbase BECAUSE the pandemic happened.


    Quote from icyruios

    I don't know maybe it's me.


    I think covid caused a spike in album physical sales.


    Because there is no concert no fanmeets, fans have more money to throw into albums


    Correct me if I'm wrong but afaik the only groups that sold over 1m during covid's peak (2019-2020) besides BP and BTS were NCT and Seventeen as far as I know. Hardly a boost. It was in 2021-2022 that things started to change with aespa, X1, TXT, SKZ, Ateez, Twice, Ive, Newjeans, Red Velvet and Itzy joining the team. Probably missed a group.

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