Warning: long post lol
Everyone seems to think this bs of "gg replaces other gg" exist bc of what happened to itzy, followed to aespa, and now think the same will happen to Ive because of Newjeans, and that soon Newjeans will be replaced by Babymonster too. I think thats fucking bullshit.
First of all these ggs haven't been "replaced", they are still popular and successful they just don't chart anymore therefore aren't as trendy, which is only important depending on how you see it.
The only one at fault for Itzy's downfall with gp and casuals was JYP's shitty choices. Itzy's music simply stopped clicking with non-fans, it's simple as that. People already know what to expect of their music so it doesnt hit as hard as it used to. The members still are popular and they sell well. It wasnt aespa's fault that theyre not charting anymore.
For aespa, not only their music choice was questionable, but the way SM decided to promote them as well, was very questionable and imo embarrassing. Its ironic that aespa is heavily inspired by BP (lets admit that) but failed at the exclusivity feeling by trying so hard to promote them in US. I know Girls has a lot of shooters, but I wouldn't have picked it for title track either in such a super competitive year. I would make Illusion (hot, sexy, catchy, nice, simple, aesthetique, cool, intriguing) the title track (maybe changing a bit of the lines before), invest hard to make everything look out of this world and an event and stop with the prerelease thing (for fans it would suck, but for a marketing pov is smarter imo). Girls not being it for the public was NOT Ive's fault. It was surprising enough that Savage got paks when it was far from being public-friendly. They deserve credit for that. Even if their music stop hitting as hard with most people, I'd be fine with them having a loyal bg-like-fandom that show they dont need the public bc their fans will eat up whatever they do bc aespa is the only gg giving them what they want.
Now back to Ive. They havent flopped yet so why people are acting like they have? Last time I checked despite Newjeans successful releases, Ive's songs are still solid on charts. The latest still on top10 afaik. Literally, nothing changed for Ive since Newjeans's debut lmao.
Newjeans is already successful by any metric so even if Babymonster surpass them in some sort of achievement, doesnt erase that Nj still is successful. And viceversa.
Other ggs will never be the downfall of a specific gg. Proof is how g idle managed to have their most successful year despite debuting before than Itzy. Or how Sistar stayed solid on charts from beginning to end of their career with a record of consecutive #1s despite 2ne1 and SNSD being undeniably more popular.
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