honestly speaking itzy would benefit from a bit of a concept change. they're serving weki meki tbh and thats not rlly the concept thats in right now. their first few cbs heavily benefited fromt he "jype's new group" tag and one of their songs did have a portion of the dance go viral, but its not enough to sustain their presence. they need something that will actually capture the public outside of kpop stans again.
I think Loco is very different from their usual sound