Twice flopped

Nah, the queens of Kpop are just fine as they are. Worry about your faves.

Then next Babymonster cb will be huge

Is this 2020

Quote from SooYoung

it's actually a criteria of twice flopping that nobody ever mention but it's actually true

People not only mention this on a regular basis, it's a point that's already been driven into the ground.

Twice aren't as active as they used to be, and it's not like JYP can go back in time and take back their period of hyperactivity, so I don't know what the end goal of harping on this point is.

Ya'll, I thought we established 3rd gen was dead. We're 2 gens away in 5th gen, and Twice is still in the conversation.

Flop like Twice!!!

Quote from momamae

And this is why the forums are flopping, just like Twice did. Just grow some skin and you'll find out you can talk tranparently about your own faves as well, free yourself

The forums are flopping because they're filled with obnoxious Blonks who can't mind their own business and drive everyone else away. Sound like anyone you know?

Quote from momamae

lol I recommend you therapy. Stay safe and don't take your every thought as the truth

You have all the wit of a funeral.

Quote from momamae

I don't understand why not talk about Twice in 2025... Also, I wasn't around the forums in 2021. It's irrelevant to me the time stamp. Don't you think it's easier to simply not engage if you don't have anything to add to the topic?

People are talking about Twice in 2025. Just not in the way you'd like them to. People are responding the way they are because you'd rather stew in negativity born from an old, tired narrative. If you missed your opportunity to talk about their so-called "flopping" when the narrative was still fresh, oh well. That's not our problem.

Quote from momamae

they became not interesting to fans and they moved on to the next group.

Quote from momamae

I seriously can't see the negativity in my post. Twice did flop. They haven't been able to hit the way they used to back in 2016-2019. It's a fact, I don't make the numbers.

And I literaly end my post with a fresh strategy that could possibily boost Twice's force once again. And if it's not your problem and if you think my post is so problematic, then why even replying? You people are too sensitive.

You see the negativity, you're just being dense. You don't make up the numbers, you just either lie about them or choose to be selective about which numbers matter.

Everyone wishes they could "flop" like Twice.

Quote from momamae

But then we have BP hitting the charts big from 2016 to 2022, when they released their last song. I'm only comparing because in one hand we have a group that plays the scarcity strategy a lot and were able to keep growing and breaking their own records release after release. And in the other hand, we have Twice, that got too much exposure and lost GP's interest, so the development deeply decreased.

That's why I thought if JYP hid Twice for a while to make them become the talk of the town, their next comeback could be bigger than their latests. Twice flopped compared to Twice, which means their huge fanbase would definetly spread the word if JYP deleted Twice's post on insta and hid them for the next month and so on, like I said

This is why you'll never work in marketing. Deleting their social media and "hiding" for a month (when they already go inactive for longer than that) is one of the dumbest ideas I've ever heard.

I'm glad you finally got around to making the direct comparison we all knew you were frothing at the mouth to make though. No more beating around the bush.

Quote from SooYoung

ppl on AKP will always makes me laugh

someone post a thread to create a discussion about a banal subject

then people gets trigger and aren't able to bring anything interesting to the discussion to agree or disagree on the subject

and then you'll see the exact same people go on thread about "why forum are flopping "

reason why forum are flopping is because none of you is able to have a discussion about a normal subject in kpop without being annoying -_-

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I take this as permission to drag aespa for the rest of this month.

Thank you for your blessing

I think there were a lot of factors that lead "gp" to lose interest in Twice.

Overexposure is one, encore problem after years in the industry was another, not so well made concept transition, etc.

For now they are still big fandom wise, but their digital presence on charts, streams, etc is becoming less and less.

I think Jype also missed the chance to individually promote 3,4 members when they were at their peak so people could still take some interest in the group cbs bc "oh, x or y will cb with Twice, I'm excited to see" something like this.

I think you're wording it the wrong way, because there is no way that a group that achieved so much could be called flops. I guess you mean that in the recent years they haven't charted that well in Korea?

I know what you mean about the overexposure but as their fan, I would rather have regular new content than no content for longer periods of time. And yes, I used to be a Blink so I know what it's like on both sides.

I also think it's not good to compare Twice to BP, because BP have made it big in the West and are big worldwide, while Twice has a smaller reach But arguably are still one of the most successful, if not the most successful girl group aside from BP. Try comparing them to other popular kpop groups that have similar reach in the West and you'll see that Twice are still doing amazingly well - even in their 10th year. I can't provide numbers because I'm not into charting or noting down achievements, but they're still selling thousands of albums and selling out big concerts venues. Even their subunit Misamo and soloists are doing amazing.

Another thing to point out is that I think at this point in their career, they no longer need to succeed domestically they way they used to in the past. Their goals and the way of promotion have changed and it's okay, they don't need to fight with the younger groups to still be relevant. They have a huge and faithful fanbase and you may be surprised but it's still growing (I'm semi active on kpop IG and I see new fans joining Once regularly).

So yeah, the strategy that you proposed may work for some groups but Twice are doing it their way and despite not being as prevalent in South Korea, they're still doing amazing.

Quote from momamae

If it wasn't for you, I wouldn't know. Another important event to point out how badly they've been mismanaged

I'm reading through the whole thread and just have to jump in to point this out - why would this be the reason they are mismanaged? I just don't understand your reasoning.

If you're not following Twice's social media or even all of the threads about them here, then of course you wouldn't know about it.

But them performing on Coldplay's tour has been announced months ago and even a fan like me, who checks IG only a few times a week, knew about it. Today it was announced that now they will be the special guest on all six Coldplay concerts and it's all over media, but you do have to follow news about them.

There are groups that I don't follow and so it's obvious I have no idea about their performances or achievements, unless I'm intrigued enough to click on some topic here. But calling this a mismanagement? What do you want JYP to do, to broadcast the news all over the world on public TV? I don't get it.

Never is too much Twice

99% of all kpop groups wished they flopped like twice

Quote from SooYoung

it's actually a criteria of twice flopping that nobody ever mention but it's actually true

and there's actually a term for this it's call "launch fatigue/ marketing fatigue" the fact of constantly spamming the market with your product is a good thing on the really short term which is the reason of Twice very successfull 2-3 years

but on the long term it have only bad sides, because the consumer gets tired, your product become banal and lost the attract because they are used to see your product, you're not building enough hype between the 2 projects so it end up in consumer being less excited for their comeback, the consumer consider this "spam" of product as a low quality product because they consider that if they are able to do so quickly they don't have much quality compare to another company who take their time to launch their project....

I think it's what mostly happen to Twice

Marketing Fatigue + the fact that JYP haven't been able to give them a concept that feels aesthetically interesting enough to build a lot of hype

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Twice was like Fast Food back then, cause too convenient to get new music. Every few months new comeback, alternating between Korean and Japanese releases. People over time get tired and burnt out. BUT it was sincerely an impressive run

I guess JYP needed that money they generate to fund new groups like ITZY, NMIXX etc. So JYP didnt let them rest and resulted in case of Jeongyeon and Mina

Twice has many hits and a strong legacy because they worked hard. Even if the current songs they choose to perform are not to the liking of everyone in the fanbase, they can still fill up stadiums 'coz they have so many popular songs. Also not sure what are your indicators in saying their fanbase doesn't support them anymore, sounds more like wishful thinking. The one who is not supporting anymore is the gp and that's why you can observe the paradox in decreasing steaming numbers but increasing concert capacity and stable albums sales (compared to the current trend anyway)

Also no thank you, I will keep my weekly TTT you can go apply to YGE or TBL with your strong marketing acumen

If not for BP solo music coming out during hiatus then BP would be done as well. YG just kept them busy as models with good exposure and made solo comebacks in rotation of each member every year so the hype will be there.

Kpop is all about fast paced music output. Without it you will be forgotten.