NewJeans' Debt to HYBE

  • I'd like to ask AKP bunnies as well as any other users two questions:


    1. Do you think NewJeans owes HYBE?

    2. Do you think HYBE played a role in NewJeans' initial success?


    Many people seem to think that if NewJeans debuted under any other agency ..that they would be as successful as they are today. However I don't think this is true. I think that NewJeans being associated with the HYBE label (which is widely known as the company behind kpop and global sensation: BTS) can be attributed to their initial success in the k-pop and global music industry. Hence, HYBE did in fact play a role in NewJeans' success whether or not some of you might not want to admit it.


  • 1. No

    2. No, the ADOR staff, led by Min Heejin, did. Outside of the initial investment, which NewJeans returned in profits before they were even a year old, HYBE had little to do with the success of NewJeans. This is evidenced by the inability of HYBE's other girl groups to make anywhere near the same impact as NewJeans, which honestly has a lot to do with the feud.

  • 1. No

    2. No, the ADOR staff, led by Min Heejin, did. Outside of the initial investment, which NewJeans returned in profits before they were even a year old, HYBE had little to do with the success of NewJeans. This is evidenced by the inability of HYBE's other girl groups to make anywhere near the same impact as NewJeans, which honestly has a lot to do with the feud.

    Can you please elaborate on the "impact" NewJeans has made?

  • Can you please elaborate on the "impact" NewJeans has made?

    Do I really need to? The promotional method of treating every song like a title track, the total embodiment of the Y2K aesthetic, the more easy to listen to but catchy music that is the very antithesis of what was trending at the time becoming THE trend, the way they communicate with their fans (RIP Phoning), their narrative driven and evocative story driven MVs, the many groups that followed them and clearly at least borrowed inspiration from their formula...I could go on.


    As I often say, there is a reason SM paid a consulting firm millions to learn how NewJeans got so successful so quickly.


    NewJeans is easily the most impactful group of this generation and one of the most impactful ever.

  • 1. No.

    2. Yes, even without direct intervention in the creative part, they gave Min all the facilities and tools to realize her creative vision (this should be taken for granted, but unfortunately it is very difficult for companies to give you total creative freedom nowadays when they are giving you the cash) in addition to all the contacts,strength,prestige and force that HYBE had at the time.

  • they already pay it all no? now if there is some law that push them to pay bc of brech of contract or termination that other deal. But wahtever money they own at debut its done


    yes, and u an see how it affect their last cmb, specially internationally

    nobody has seea fall out like that since itzy

  • No, they actually brought millions of dollars to Ador/Hybe already so, debt paid.

    Yes, debuting under big4 is a great push, but that doesn't mean they'll become huge as the numbers NJs did just BP did too consistently so while privilege helped them, I think the girls charms, concept totally done by MHJ, etc played 50% of their success.

  • Like Crystal said, HYBE have done far more to harm NewJeans than aide them, and through their own admission from that Weekly Shade Report, they've always seen NewJeans as competition for LE SSERAFIM or looked for ways to leverage them to benefit LSF.


    Imagine what NewJeans could've done if they had HYBE's full support instead of their begrudging tolerance instead.

  • Do I really need to? The promotional method of treating every song like a title track, the total embodiment of the Y2K aesthetic, the more easy to listen to but catchy music that is the very antithesis of what was trending at the time becoming THE trend, the way they communicate with their fans (RIP Phoning), their narrative driven and evocative story driven MVs, the many groups that followed them and clearly at least borrowed inspiration from their formula...I could go on.


    As I often say, there is a reason SM paid a consulting firm millions to learn how NewJeans got so successful so quickly.


    NewJeans is easily the most impactful group of this generation and one of the most impactful ever.

    Okay.


    First, I can mention several idols who have embodied the Y2K aesthetic a lot more than NewJeans have (the idols of the Y2K generation themselves, Red Velvet, iKON and many others) so what makes NewJeans standout?


    Second, was HYBE not the one responsible for the launching of Phoning?? (well Weverse, mainly but HYBE created Weverse, no?)


    Third, there are many groups and soloists that make full use of narrative driven music videos and concepts so what makes NewJeans stand out?


    Last, you're saying that groups have gotten inspiration from them but isn't that part of the music industry. Is the music industry not defined by the creation art as much as inspirational growth? If you're going to imply the plagiarism accusations that many groups have received in relation to NewJeans then I will counter to bring up the fact that many and all kpop groups has received inspiration from some sort of predecessor so yet again..what makes NewJeans stand out?


    And to clarify, I ask "What makes NewJeans stand out?" not to discredit them in anyway but to simply inquire as to how they were solely responsible for their initial success.

  • yes, and u an see how it affect their last cmb, specially internationally

    nobody has seea fall out like that since itzy

    I agree with this but not entirely. Why?


    Well first of all, I made this thread partly to inquire if people think HYBE played a part in NewJeans' initial success. You're right when you say yes (at least imho) but in the long run, HYBE's stamp (?) became insignificant to them as evidenced by the fact that they are widely recognized as a popular group even with the internal dispute going on currently.


    Secondly, I don't think the loss of HYBE's full support affected their last comeback in the way that you mean.


    Lastly, don't you ever disrespect ITZY like that ever again :emotionalpepe:

  • 1. No. When continual mistreatment has been occurring with no sort of apology or intention to right the wrongs, then NewJeans should be able to end their contract without any repercussions (but that's unlikely to happen). If NewJeans had done all of this for no reason and their accusations of mistreatment were unfounded, then yes, because that is how most contractual employment works.

    2. Yes. As crappy as they are, HYBE definitely played a role.

  • I already answered your question, so I'm not interested in repeating myself in just a slightly different packaging.


    Packaging is the word of the day to answer your question. The way NewJeans packaged all of these elements together and presented them was completely novel, refreshing and very different from the standard K-Pop formula.


    This isn't even a debate worthy subject. Open Google and look up all the think pieces on how NewJeans brought a level of artistic innovation that had been absent for a long time in K-Pop, and why so many people who don't like K-Pop ended up loving NewJeans.


    Very little of that, if any, has anything to do with HYBE. It was all the girls and ADOR.

  • 1. Idk

    2. Yes


    Bunnies can claim whatever they want but the truth is without hybe’s money to back mhj’s vision for newjeans and the fact that newjeans debuted under the hybe channel (which has tens of millions of subscribers) that definitely contributed to them getting noticed and gaining fame initially.


    If ador wasn’t a part of hybe and newjeans just dropped the mvs out of the blue on some nugu channel they would’ve been loona level successful in the beginning at best.

  • No

    Yes, NewJeans obviously benefited from being under Hybe


    But that investment has been paid tenfold. Entertainment agencies are magically fairies handing out fame, they profit it from in more than the actual idol does.


    If you mean debt in the form of loyalty, definitely no

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  • 1. No

    2. Yes, obviously being under the biggest of the big 4 allowed MHJ to flourish and gave them a lot of initial exposure. The way many tokkis talk, it's as if HYBE was just an investor with connections. Idk if this is true, but if so, maybe they could've seen similar levels of success under another big4. But I doubt they would've done so well if ador was just some random label that wasn't under HYBE.

  • You're missing a major point here.


    Who enabled Min Hee Jin to scout the NewJeans members from Source Music?


    Who spent millions of dollars to aid Min Hee Jin in the establishment of ADOR?


    Who invested millions of dollars into the launching of NewJeans?

  • I'm not missing any point.


    I know this lore as well as anyone outside of the involved parties.


    The members' parents are on the record saying they wouldn't have even let their daughters audition at HYBE if not for MHJ. That was literally the main allure to HYBE--Her name.


    I already acknowledged HYBE's initial investment, so why are we even rehashing that?


    I give HYBE very minimal credit for NewJeans' success, as they did the bare MINIMUM they are contractually obligated to do, while undermining them, stealing brand deals and acting spitefully towards them behind the scenes.


    Don't ask a question if you're not going to like people's answers. You are never going to change my mind, so stop wasting your time.

  • I give HYBE 20% of the credit at most, due to their funding and big platform. But 10-15% of that could've been provided by a different partner.


    With that incredible team, led by MHJ, and the members of NewJeans, they were destined for greatness.

  • You ask questions all the time and when you don't like people's answers, you start insulting their intellectual ability so I don't think you're in a position to be criticising me for behaviors you engage in religiously. It's giving hypocrite.


    Since you already acknowledged HYBE's initial investment then you prove my point. Stop trying so hard to be different.

  • What I hate about these discussions is it either attributes the success and value of the group to Hybe or Min Heejin with little regard for the actual members and their appeal. Not to mention the notion they'd be nothing without Hybe like every other big 4 group can't say the same thing.


    They benefited from Hybe, they benefited from Ador and they have their own appeal, just like every other group from a big or medium sized company

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  • Yes, but the start was all they need bc of the privileged of debuting in a big agency brings up


    Well itzy is a good example of having ur debut as the highest point or your career, nj hasn't been able to reach that high again (hybe boy is still their longest,most consistent track to this day)


    But others groups from big agency also fall in that place, it's a double edged sword

  • What I hate about these discussions is it either attributes the success and value of the group to Hybe or Min Heejin with little regard for the actual members and their appeal. Not to mention the notion they'd be nothing without Hybe like every other big 4 group can't say the same thing.


    They benefited from Hybe, they benefited from Ador and they have their own appeal, just like every other group from a big or medium sized company

    Don't get me wrong, I'm not discrediting NewJeans in any way. They are undeniably talented but my what I mean is that what initially aided NJs' success is the exposure they gained from being associated with HYBE.



    I say this because there are many talented artists under other labels that don't get very far mainly due to the lack of exposure that comes from being under a label that 1. lacks the financial capacity to sustain a group and 2. lacks the connections and exposure to promote the group.

  • Don't get me wrong, I'm not discrediting NewJeans in any way. They are undeniably talented but my what I mean is that what initially aided NJs' success is the exposure they gained from being associated with HYBE.



    I say this because there are many talented artists under other labels that don't get very far mainly due to the lack of exposure that comes from being under a label that 1. lacks the financial capacity to sustain a group and 2. lacks the connections and exposure to promote the group.

    True, I'm just complaining in general

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  • You ask questions all the time and when you don't like people's answers, you start insulting their intellectual ability

    Cite your sources.

    I don't think

    That much is clear from all your asinine threads, and your vapid responses to my very valid answers to this bait question.


    You made the decision to keep pressing for a response you're not going to get from me, so don't start crying when I continue to answer in support of what I said the first time I answered you.

    Since you already acknowledged HYBE's initial investment then you prove my point.

    Your point was as pointless as this thread. Every group on the planet requires initial funding, and Min Heejin has stated countless times that she had several suitors and landed on HYBE. That funding could've come from a number of different companies.


    I can acknowledge the value in HYBE's platform while also still attributing them a very small percentage of the credit for the success of NewJeans, which I've already laid out as being all because of the members and their incredible staff.


    Your lack of knowledge about the history of NewJeans and HYBE is on full display, because BSH didn't approve of NewJeans' concept, thought their debut singles were boring, didn't want Danielle in the group and then quite literally hated the group once they proved him wrong and continued to do so comeback after comeback.


    Now, I've given my opinion and peacefully given my answer, as requested by your thread, but if you keep testing the FAFO curve, we can leave the peaceful part out of it, and I can give you the kind of response you deserve with all these conspicuous, specious attempts at baiting hate towards NewJeans, all because you're a butthurt and likely fraudulent Fearnot.

  • :meme-surprised-pikachu-face: I would've never believed 4 sentences could get someone so triggered. Tsk tsk tsk.


  • :meme-surprised-pikachu-face: I would've never believed 4 sentences could get someone so triggered. Tsk tsk tsk.


    I'm not remotely triggered. By the way, it's a shame you abandoned your horse concept so early. As Min Heejin has shown us, branding is integral to distinguishing yourself from your peers.


    You lost a little of your charm. How disappointing.


    Anyway, moving on from you, I feel like some people are misconstruing what I'm saying.


    I never said NewJeans would be NewJeans if they debuted out of Nugu Entertainment. Like, duh they're not going to have the same initial success. But let's just say it plainly, if HYBE's resources and "PAYOLA" were that effective, we wouldn't be in the middle of the messiest company feud in industry history, because LE SSERAFIM would've been the group snatching all the records and immediately becoming THE group of the generation, not NewJeans.


    I don't know why this is even up for debate. We have HYBE's own internal document, where they were shady at BEST towards multiple girl groups within the context of how LE SSERAFIM either were better than them or could do better. And even their write up on NewJeans was literally all within the context of how LE SSERAFIM could benefit.


    This is not putting any blame on the members of LSF but instead on HYBE for seeing the two groups as rivals and not labelmates who could've conquered the girl group landscape together.

  • You are triggered and it's okay to admit.


    This isn't a debate so idk where you got that from. The last time I checked, NewJeans did not go through a major controversy that sparked doubts to the authenticity of their very qualifications of being idols.


    I indeed have not lost my charm. You're just too..how can I put this nicely... ummm egocentric to notice because you're all tangled up in your web of self-gratification.

  • You are triggered and it's okay to admit.


    This isn't a debate so idk where you got that from. The last time I checked, NewJeans did not go through a major controversy that sparked doubts to the authenticity of their very qualifications of being idols.


    I indeed have not lost my charm. You're just too..how can I put this nicely... ummm egocentric to notice because you're all tangled up in your web of self-gratification.

    The way this has essentially nothing to do with anything I said regarding the actual subject of your own thread.


    I have negative interest in discussing which group wins the Suffering Olympics. The issues LSF have dealt with this year don't invalidate or negate the very real issues NewJeans dealt with from their own company. In my world, this is something we refer to as basic logic and common sense.


  • You are triggered and it's okay to admit.


    This isn't a debate so idk where you got that from. The last time I checked, NewJeans did not go through a major controversy that sparked doubts to the authenticity of their very qualifications of being idols.


    I indeed have not lost my charm. You're just too..how can I put this nicely... ummm egocentric to notice because you're all tangled up in your web of self-gratification.

    do you two need a nice clean room to talk amongst yourselves?

    I can easily create it. And whomever insults the other first loses.

    The bet is as always a 1 day ban.


    Now on track:

    1) No

    2) Yes, both good and bad. Good because of the trainees from SouMu and the big original investment. Bad because of all this crap.

  • I'm down but Yama would never agree to that, I fear.


    And I agree. HYBE's presence might've benefitted NewJeans initially but became harmful in the long run.

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