Since Hybe is stalking SM and knows their schedule, I don't understand how they could have the confidence to send Illit against Aespa

Well they are delusional that's why they went against aespa lol

They sent LSF against Idle coming off Tomboy back in 2022. Both Antifragile and Nxde had the same comeback day.

It's kind of weird they've done it twice now for their group's sophomore effort.

I dunno, just seems like that's their modus operandi.

I remember that I found it really odd too i think aespa members should be careful with who they befriend because not everyone is your friend unfortunately some people are in secret competition or in this case not so secret

The immature side of me thinks HYBE wanted Illit to crush aespa but the logical side says it has to be a coincidence it’s not like another HYBE group is coming back the same day as another SM group recently…. Oh wait

Quote from Disevidence

They sent LSF against Idle coming off Tomboy back in 2022. Both Antifragile and Nxde had the same comeback day.

It's kind of weird they've done it twice now for their group's sophomore effort.

I dunno, just seems like that's their modus operandi.

At the time it wasn't that crazy. Idle wasn't that popular like they are today. Their first OT5 album sold around 350k, and LSF's debut sold around 600k. At the time it wouldn't matter much since LSF was the much bigger group at the time. At the time it would be in reverse about Idle releasing the same day as LSF.

SM should get a restraining order for their artist because HYBE is obsessed! And it’s giving very toxic and one sided

Quote from Blossomin88

There was an incident last year where Eunchae accidentally slipped up, revealing that she knew Aespa's comeback would be in November, even though it hadn’t been announced and still a secret. THE AESPA GIRLS DIDN'T EVEN KNOW THAT LOL! She looked panicked, and to cover it up, they claimed that the broadcasting station must have known about it. However, since it was only September at the time, it look sus ngl. With the recent reports being exposed, well we finally know that Hybe just that obsessed with Sm especially Aespa that they know everything about them in advance.

What I don't understand is, if the company knew Aespa's comeback date, why would Hybe still send Illit to compete against them? Illit’s comeback was announced right after Aespa's on the same freaking day, and 'coincidentally', both groups have the same comeback date too. If this doesn’t prove how obsessed Hybe is with Sm, I don't know what does. It feels like Hybe deliberately put Illit against Aespa, thinking they could overshadow Aespa, and winning against Sm. Magnetic is such a successful song this year, but I don't know if that could have clouded their judgment that much.

Considering Bang Pd asked Mhj using Nj to step on Aespa before, it now seems like he’s trying the same with Illit. Poor girls.

looking at ppdogg's statement, they're VERY CONFIDENT that they can beat aespa this round and completely took over what Newjeans has left . They even mediaplayed that Cherish was made by "Grammy producer that produced Victoria Monet's biggest hit On My Mama" Which is true but turned out we got the middest of the mid song ever, on par with Jin's I'll be there

yes they're THAT confidfent

Quote from Blossomin88

She knows, she knows

And I know she knows,

and I know she knows

And deep down she knows, she knows

And I know she knows,

and I know she knows

But I will never blame Lsf or Eunchae, the girls had no choice but to listen to Bang/their higher up yapping about this or that group's schedule and comeback. They're not the bad guys here but the company and Bang.

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That’s the one thing I feel bad about in this situation sometimes I do get the members involved and it’s not their fault at all i apologise for any LSF or Illit slander I do love their music! They’re also impacted by all of this too!

Quote from Blossomin88

There was an incident last year where Eunchae accidentally slipped up, revealing that she knew Aespa's comeback would be in November, even though it hadn’t been announced and still a secret. THE AESPA GIRLS DIDN'T EVEN KNOW THAT LOL! She looked panicked, and to cover it up, they claimed that the broadcasting station must have known about it. However, since it was only September at the time, it look sus ngl. With the recent reports being exposed, well we finally know that Hybe just that obsessed with Sm especially Aespa that they know everything about them in advance.

What I don't understand is, if the company knew Aespa's comeback date, why would Hybe still send Illit to compete against them? Illit’s comeback was announced right after Aespa's on the same freaking day, and 'coincidentally', both groups have the same comeback date too. If this doesn’t prove how obsessed Hybe is with Sm, I don't know what does. It feels like Hybe deliberately put Illit against Aespa, thinking they could overshadow Aespa, and winning against Sm. Magnetic is such a successful song this year, but I don't know if that could have clouded their judgment that much.

Considering Bang Pd asked Mhj using Nj to step on Aespa before, it now seems like he’s trying the same with Illit. Poor girls.

Simply its for attention. There were so many articles coming out comparing the two, Hybe is trying to ride on Aespa's coat tails and use media play to say their song is better because it has a grammy producer on it.

Remember how much they pushed the nile rodgers feat in unforgiven? And that dropped the day before Aespa dropped the pre-release welcome to my world.

They want to push endless articles to stop any attention going to aespa and their excuse is their artists also dropped music.

Quote from Blossomin88

It's actually sad that gidle being the target of a huge company when they were just starting to shine, especially after a one-year hiatus and losing a member. Luckily, their popularity has really taken off, so there's nothing Hybe can do to overshadow the group.

True, they were most likely aiming to stall their growth after getting a hit song. Most likely thought it would have worked due to LSF being hot at the time and Hybe's marketing to back them. I don't think they predicted Idle to take off like they did. I guess they were banking on Queencard possibly being bigger than the group itself. Luckily, it didn't phase them knowing all of the dirty tactics Hybe uses

Hybe can send their soldiers to fight but whether they can win is another story

I had my theories about HYBE since Ive’s debut now ik I wasn’t delulu

They sent LSRFM to Coachella thinking they were a BP+Twice child, what makes you think they don't think Illit are strong enough against Aespa?

they want to send NJ to crush aespa but MHJ refused.

So they send NJ copy instead.

Quote from Blossomin88

It feels like Hybe deliberately put Illit against Aespa

Poor girls.

They sent the lambs to slaughter

vs

aespa buff.jpg

But if it's actually true, Hybe really did their girls dirty, and the timing of the report leaks are so unfortunate for Illit. Feel sorry for them tbh, being caught up in Hybe's stupidity.

Quote from thelightoftruth

They sent the lambs to slaughter

vs

aespa buff.jpg

But if it's actually true, Hybe really did their girls dirty, and the timing of the report leaks are so unfortunate for Illit. Feel sorry for them tbh, being caught up in Hybe's stupidity.

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those aespa muscle photos are probably done by hybe to paint them less attractive. when they don't find any flows in gorgeous girlies they invent them through photoshop.

for example wonyoung was also done dirty with edited photos which made her appear bony, skinnier than she is; or even many Liz photos which fat shamed her were edited as well.

i also remember these edited photos of sullyoon like she had wrinkles and bad skin or smth.

same thing happened with haerin as well. i remember during their debut year or 2023, there was a major buzz around her beauty, people even started calling her the top visual and stuff and just days after there were articles about her about how she had small eyes and her beauty was all due to eyelenses.

my poor baby even refused to appear without her lenses for a while, i remember she checked them compilsively in a new jeans video following this events. she a minor when it happened.

same thing happened with Danielle when there was a buzz about her looking like a doll and having perfect proportions, the next days there was a article about her predebut days when she was 13 and going through puberty, calling her fat or smth.

hybe really seem to hate women it's disgusting and maddening to know there are out there harrassing, bullying and body shaming young girls non stop.

somebody really needs to sue them .