This will be NMIXX's make it or break it comeback

  • I fully don't expect to have their Nobody, BGGG, Cheer Up or Dalla Dalla moment but it needs get them at the level of an IVE or GIDLE. The massive investments for NMIXX, with the aim of the group eventually having super profitable endorsement deals and global tours didn't pan out. Not that they are flopping, but they neither obtained the necessary sizeable following or hype to make it happen.


    If this comeback doesn't work out as JYPE intends, I see them significantly decreasing investments towards NMIXX and instead divert that to an upcoming BG or GG, and slowly phasing out the group or repurposing the members. JYP no longer has the capability of making public hits with this current generation of listeners, and NMIXX lacks universally popular stan attractors. Haewon is getting some attention but not enough. And Sullyoon... she's a very pretty idol but her looks aren't in vogue in Korea now. She's was described by netizen as a "Chinese beauty", which isn't bad but now more associated with Chinese tiktok and those exaggerated aesthetics more popular in China than Korea https://www.facebook.com/share/p/6Rfr77Af7aEePUEp/

  • don't know where I heard it, but this ep is supposed to be a mix of country and rap.

    :meme-disappointed:


    i think JYP will focus on Stray Kids for the time being, let nmixx and itzy run their course, and debut a new GG in a year or two. sounds like they've already given up on VCHA.

    At this point, to save from more embarrassing, they should stop debuting ggs and just debut bgs.


    They clearly are not capable of debuting top tier ggs anymore.


    I just find absurd that they thought they could debut a successful American gg when they can't even debut a successful Korean one.

  • At this point, to save from more embarrassing, they should stop debuting ggs and just debut bgs.


    They clearly are not capable of debuting top tier ggs anymore.


    I just find absurd that they thought they could debut a successful American gg when they can't even debut a successful Korean one.

    I think the next korean group they will debut is a boygroup, since they don't debut one It's been almost 7 years. But I see them debuting NMIXX's successor very soon as well.


    I think JYP see girlgroups as an easier cash crab, cause they usually become more successful quickly in their rookie years, while boygroups are slowburners and peak later in their career. They probably don't have the patience to wait years until their boygroup have a breakthrough moment.


    And now they REALLY need a successful newer group, cause their top groups are both already in their second contract.

  • I think the next korean group they will debut is a boygroup, since they don't debut one It's been almost 7 years. But I see them debuting NMIXX's successor very soon as well.


    I think JYP see girlgroups as an easier cash crab, cause they usually become more successful quickly in their rookie years, while boygroups are slowburners and peak later in their career. They probably don't have the patience to wait years until their boygroup have a breakthrough moment.


    And now they REALLY need a successful newer group, cause their top groups are both already in their second contract.

    Their new girl group would probably be an NJ 'inspired' group, but without the budget, creativity, or catchy songs.


    Whatever it may be, I hope they drop the whole mixpop type of song.


    Even though, the only way I see them having any chance of competing would just make twice again.

  • In fact, the quality of the tracks does not matter at all, they can take the simplest track, buy playlists on all platforms, buy more advertising and suddenly make it viral, so that later people talk about the top group. Fifty-Fifty became a top group thanks to promotion on TikTok, just like ILLIT. If you know all the members of this group, then it is already top ;judgingpepe:

  • Nmixx will probably not be a group that is super popular amongst the general public. Their debut and first comeback were too polarizing for that. Individual songs can do well, like Love Me Like This, and individual members can be popular, like Sullyoon, but I don't think the group will ever be beloved by the GP like Ive, Lesserafim, or New Jeans. And Dash is a really good song, but it isn't the type of song that is going to chart super high at this time of year. The charts are like 70% ballads right now.

  • Nmixx will probably not be a group that is super popular amongst the general public. Their debut and first comeback were too polarizing for that. Individual songs can do well, like Love Me Like This, and individual members can be popular, like Sullyoon, but I don't think the group will ever be beloved by the GP like Ive, Lesserafim, or New Jeans. And Dash is a really good song, but it isn't the type of song that is going to chart super high at this time of year. The charts are like 70% ballads right now.

    Le Sserafim is liked? Everyone hated her so much that they closed the comments out of fear. Don't make me laugh. Le Sserafim is hated so much that every failure of theirs will cause a wave of hate. :pepe-joy:

  • NMIXX are managed by SQU4D, a team that Division 4 created so the only concern for that team is if NMIXX start losing money. The group is easily a ten million plus earning unit per year so there isn't an immediate threat to SQU4D's future.


    When we consider that NMIXX isn't enslaved to the Song Rankings, it suggests that they have a core fanbase that loves the group and not casual fans that love the Title Tracks.


    NMIXX is a financially self sustaining group, investment does help but it isn't something that SQU4D needs to rely on, so even if they stay at their current status, they'll easily get their contracts renewed.


    The failure of a fan is to compare another group's success as a target for what their bias should reach when their bias is financially secure in their current situation.


    NMIXX are fine and will be for sometime due to SQU4D catering toward core fans

  • SQU4D is a division like Div 1,2,3 it’s not an entity it’s more like a management team so whether NMIXX makes money it’s not really their concern but JYP.

    What you’re saying apply to all Jyp groups, the label doesn’t care anymore about domestic success they just want quick money from album sales and concerts this started with twice when they become their sole breadwinner for a time, this strategy isn’t sustainable because we all saw sales declining for all their groups twice and skz still sell million but we don’t know if they’ll sell THAT much next year.

  • SQU4D is a division like Div 1,2,3 it’s not an entity it’s more like a management team so whether NMIXX makes money it’s not really their concern but JYP.

    What you’re saying apply to all Jyp groups, the label doesn’t care anymore about domestic success they just want quick money from album sales and concerts this started with twice when they become their sole breadwinner for a time, this strategy isn’t sustainable because we all saw sales declining for all their groups twice and skz still sell million but we don’t know if they’ll sell THAT much next year.

    The Division System was trialed by TWICE and later introduced, consists of 4 Korean Divisions (and other International Divisions). SQU4D are part of a Division that Division 4 have, they are separate from JYPE, or at least not a direct Division under them.


    The Division System is each Division manages Artists that are under them, they are self contained and the Management of their Divisions won't influence decisions from other Divisions. The result has been more Comebacks, more Music, more fan created content, more Concerts and so on, compared to the old JYPE System which was a tenth in capitalization prior to TWICE's debut and everyone had to wait in line for their turn to have a Comeback


    The closest to this System are Subsidiaries but JYPE doesn't pay for an extra CEO, extra Top Management, extra buildings etc. In real money terms, JYPE are saving millions not paying for wages and expenses or something like NewJeans need to make far more money to keep ADOR afloat than NMIXX will ever need to keep SQU4D a Division of JYPE's Division 4.


    And that leads to sustainability of the JYPE Division System but the Company saves a hell of a lot more money by having their own Production Company (JYP Publishing) and a building that is the largest Music Content Production in South Korea.


    JYPE aren't reliant on TWICE and SKz to sell millions to keep the company afloat but they need to make enough for their Divisions to continue until the next Artists debut in their Divisions. JYPE can close down a Division or even add Divisions because that is the flexibility of the current management.


    But at the end of the day, it's fans that need content and JYPE are able to provide it

    Edited 2 times, last by jimeous ().

  • NMIXX are managed by SQU4D, a team that Division 4 created so the only concern for that team is if NMIXX start losing money. The group is easily a ten million plus earning unit per year so there isn't an immediate threat to SQU4D's future.

    I doubt they are losing money either, but to think JYPE or the division is happy with their current situation is pure denial.


    Quote

    When we consider that NMIXX isn't enslaved to the Song Rankings, it suggests that they have a core fanbase that loves the group and not casual fans that love the Title Tracks.

    So having popular songs that the public likes is somehow bad is hilarious. Besides, the majority of fans, casual or not, mainly listen to the title tracks, so having a title track that is popular is really important.


    Quote

    NMIXX is a financially self sustaining group, investment does help but it isn't something that SQU4D needs to rely on, so even if they stay at their current status, they'll easily get their contracts renewed.

    Of course, they would renew, what else they could do?


    Quote

    The failure of a fan is to compare another group's success as a target for what their bias should reach when their bias is financially secure in their current situation.

    They still are a JYPE girl group, that sets some expectations, which they didn't meet.

  • JYPE aren't reliant on TWICE and SKz to sell millions to keep the company afloat but they need to make enough for their Divisions to continue until the next Artists debut in their Divisions. JYPE can close down a Division or even add Divisions because that is the flexibility of the current management.

    Wow, you really are a delusional JYPE stan.


    That thinking would make sense if every new Jype group was doing better than the last one, but that's not what is happening.

  • I doubt they are losing money either, but to think JYPE or the division is happy with their current situation is pure denial.

    They would be more than happy with their situation because their groups are earning big money and their profits reflect that.


    So having popular songs that the public likes is somehow bad is hilarious. Besides, the majority of fans, casual or not, mainly listen to the title tracks, so having a title track that is popular is really important.

    I never said having popular songs was bad, I was saying that being obsessed with Song Rankings is the wrong way to "value" a group especially a JYPE group where JYPark puts more emphasis on Album Sales. Wondergirls and miss A had the Top Song rankings but their Album Sales were so low it meant less money to risk on having Solo Concerts.


    They still are a JYPE girl group, that sets some expectations, which they didn't meet.

    Expectations are normal, the company's being the most important, in an area where popularity helps boost sales it's long term fans which will sustain Idol's. Creating Fan Content such as the Series that their Korean Idols release is aimed at core fans rather than the masses.


    Wow, you really are a delusional JYPE stan.


    That thinking would make sense if every new Jype group was doing better than the last one, but that's not what is happening.

    The Idol System in itself is malleable, especially Boy Groups that have to enlist, their most profitable acts will start losing money or leave. The Big 3 have experienced huge losses over the decades as well as massive financial gains.


    However, unlike SME or YGE, JYPE invested into inhouse Music Production through JYP Publishing and with their current building, they have their "Music Factory" which include 9 Dance Studios, 18 Vocal Rooms, 7 Producing Rooms, 11 Recording Booths and 2 Mixing Rooms.


    TWICE and SKz have earned hundreds of millions for JYPE but it's JYPE's system that will outlast them after those groups eventually leave. Also, I have never said that JYPE new groups are doing better than those 2 groups.

    Edited 3 times, last by jimeous ().

  • I fully don't expect to have their Nobody, BGGG, Cheer Up or Dalla Dalla moment but it needs get them at the level of an IVE or GIDLE.

    This sentence is actually a little crazy :sweat:


    NMIXX is like a lower second-level group. It's not awful, but it's a bit disappointing coming a Big 4 group, especially because it feels like the JYPE name is carrying them. I was okay with their recent release, but it doesn't look like it's doing well from what I see. I am actually kind of okay with "O.O" but never expected them to struggle like this. Well, depending on how much JYPE is investing, they may even be doing okay. I'm not aware of NMIXX's financials, so I should say struggling.


    But there's still a chance. They just need to strike gold once. If they do, they can climb back up. They might need to take a page out out of the SNSD playbook to do it though: concept change. Just switch it up and see where it goes. Read the room, maybe even lead the room.

  • NMIXX are managed by SQU4D, a team that Division 4 created so the only concern for that team is if NMIXX start losing money. The group is easily a ten million plus earning unit per year so there isn't an immediate threat to SQU4D's future.


    NMIXX is a financially self sustaining group, investment does help but it isn't something that SQU4D needs to rely on, so even if they stay at their current status, they'll easily get their contracts renewed.


    NMIXX are fine and will be for sometime due to SQU4D catering toward core fans

    just want to point out that while SQU4D can deem themselves as "self-sustain" in term of revenue generation, they might not be profitable if the overhead, ongoing operating cost and CapEx are charged onto them accordingly. By operating cost, this include all the building cost, staff & management salaries, board of directors cost, audit fees etc etc. Oh yea, this will also include a portion of contribution to JYP failed projects and upcoming debut,though the cost is not directly chargeable to them...


    Senior groups like Twice and SKZ are at maturity stage and they are "cash cow" products for JYP. Their income generation will likely able to offset the overhead cost due to the large scale concerts


    Whereas group like NMIXX is still considered at rising stage. There is still much effort abd cost pour into sustaining their music, concepts, MVs etc. Their concert and endorsement deals are not as much as the two groups mentioned above. They likely will not be profitable if all those are taken into consideration


    it will be naive if SQU4D think NMIXX is self sustainable. A big corporate doesnt work that way. Soon, Twice and SKZ are going to slowly fade as a product and group like ITZY NMIXX are expected to be the new "cash cow". Nmixx will be expected to give decent ROI and enable continuous profit to fund new groups & investment.

  • For real, it's just getting worse and worse. From TWICE to ITZY to NMIXX to VCHA—it’s been nothing but a downward decline. 🤦‍♀️

    No, it's not getting worse and worse, but on the contrary, it's developing, Twice is a balanced group of visuals, ITZY is a group of visuals with an emphasis on dancing, who have recently been developing in vocals, NMIXX is the last stage of an ideal group, they are good at everything. If you compare all the groups by skills now, Nmixx is number 1. And here's the question, since when is there a wall in the form of SM in vocals, now in second place, giving the crown to JYP in this regard. The unpopularity of JYP's music is due to the fact that their tracks mainly focus on revealing vocals, this rarely goes viral, here I agree that the company prioritizes income from tours. Gathers a core fan community of the group, and then begins to hold not one tour, but many, because in terms of tours, JYP is very good. :pepe-tea:

  • NMIXX will never make it


    There's some GG who makes it years after, but all these GG are from small agencies which with hard work and luck finally end up going viral with a good song and gain the attention their company weren't able to give them


    GG from big company makes it after their 1st or 2nd comeback (aespa, ive, nj, lsrf, twice, snsd etc ...)

    Because they already have the public attention and interest at debut

    So if they aren't able to make it at this moment they pretty much lost all their chance to be successfull


    NMIXX now feels too old to have this fresh and new curiosity who can attract the korean public


    The only thing they should do now is try to push each members individually to try to gain new fans

    Because at this point fandom is all it's left for NMIXX

  • While your points about NMIXX might be relevant if they were the only group for a new company, the JYPE System doesn't have the same overheads and SQU4D can be dissolved back into Division 4 aka Studio J and even into another Division in JYPE.


    So the sustainability for NMIXX in SQU4D has less pressure than what NJ's or IVE has for their companies because they are the main financial contributors for their company's future

  • I read that Haewon's funny clips were going viral a lot in Korea general public and that people didn't know or were surprised that she was an idol also. I wonder if that moves the needle at all in terms of people checking out the group.

  • They would be more than happy with their situation because their groups are earning big money and their profits reflect that.

    The main way most new groups make money is through album sales, and I don't know if you noticed, but Nmixx sales haven't been spectacular as of now.

    I never said having popular songs was bad, I was saying that being obsessed with Song Rankings is the wrong way to "value" a group especially a JYPE group where JYPark puts more emphasis on Album Sales. Wondergirls and miss A had the Top Song rankings but their Album Sales were so low it meant less money to risk on having Solo Concerts.

    And twice would never be as profitable as they are without those hit songs at the beginning of their career. So yeah, song ranking still is the most important aspect to measure a group's profitability and longevity. And JYPE is not exempt from that rule.


    Besides, what better way to sell a lot of albums than having a couple of hit songs?

    Expectations are normal, the company's being the most important, in an area where popularity helps boost sales it's long term fans which will sustain Idol's. Creating Fan Content such as the Series that their Korean Idols release is aimed at core fans rather than the masses.

    Sure, and the ther big companies do the same while being able to make catchy songs for their groups.


    However, unlike SME or YGE, JYPE invested into inhouse Music Production through JYP Publishing and with their current building, they have their "Music Factory" which include 9 Dance Studios, 18 Vocal Rooms, 7 Producing Rooms, 11 Recording Booths and 2 Mixing Rooms.

    After all, the music still pretty mid, with a few exceptions here and there. Maybe they should have done what all the other big companies did.

    TWICE and SKz have earned hundreds of millions for JYPE but it's JYPE's system that will outlast them after those groups eventually leave. Also, I have never said that JYPE new groups are doing better than those 2 groups.

    So instead of debuting a couple of a tier groups, JYPE brilliant strategy is just debuting a bunch of mid-tier ones, because that is somehow better, and surely very intentional.


    And no, the system won't outlast those two groups, since they are the ones funding the majority of the groups in said system.

    Edited once, last by Person01 ().

  • But there's still a chance. They just need to strike gold once. If they do, they can climb back up. They might need to take a page out out of the SNSD playbook to do it though: concept change. Just switch it up and see where it goes. Read the room, maybe even lead the room.

    No, there isn't though, they are in JYPE...

  • NMIXX are #96 on Melon with their latest comeback while they were top 5 with Love Me Like This last year. That's a big drop, even with some of it probably being digital sajaegi. Just relying on inflated album sales won't cut it anymore. JYPE is is deep poop down the line if nothing improves while their previous top groups phase out.


    95% drop in net profit is probably getting JYPE investors jittery af. Twice, SKZ will have to do a lot more concerts to fill the increasing gap while NMIXX aren't getting the necessary expected return on investment.

    Quote

    net profit plummeted 95.0% to 1.2 billion won ($933,000).

    JYP Entertainment Revenue Sinks 37% on Slow Q2 Album Release Schedule
    JYP Entertainment's Q2 2024 earnings show the Stray Kids label's revenue was down 37% on a slow album release schedule from major artists like Twice.
    www.billboard.com

  • The main way most new groups make money is through album sales, and I don't know if you noticed, but Nmixx sales haven't been spectacular as of now.

    NMIXX currently has 3.6m Album Sales and will pass the *4m Sales mark after the first Circle Sales for Fe304, sounds like a lot of money they'll be earning for SQU4D.


    And twice would never be as profitable as they are without those hit songs at the beginning of their career. So yeah, song ranking still is the most important aspect to measure a group's profitability and longevity. And JYPE is not exempt from that rule.


    Besides, what better way to sell a lot of albums than having a couple of hit songs?

    Neither 2Ne1 or Sistar sold many albums despite them also having 9 consecutive number 1 Songs which TWICE matched. Top charting songs are important but you need a lot more than that to sell albums at a high and consistent rate. 250k Sales of a newly released album is still a great target for any Kpop Group


    So instead of debuting a couple of a tier groups, JYPE brilliant strategy is just debuting a bunch of mid-tier ones, because that is somehow better, and surely very intentional.

    Using the words mid-tier for groups that have sold millions of Albums and have held World Tours or Showcases. The Tier System only exists in the minds of people that make them, they are opinion based not fact based.


    And no, the system won't outlast those two groups, since they are the ones funding the majority of the groups in said system.

    Division 1, 2, 3 and 4 are all independent and financially self sustaining, Xdinary Heroes, Day6 and 2PM will likely get a lower budget compared to TWICE, Stray Kids, Itzy and NMIXX that have sold *4 million+ Album Sales and done World Tours/Showcases.


    Having said that, Xdinary Heroes and Day 6 are in Division 4 with NMIXX while 2PM is with Stray Kids in Division 1.


    Essentially, Division 2 and Division 4 don't need Stray Kids (Division 1) or TWICE's (Division 3) earnings, while JYPE uses part of the Profits for Training, Trainers, Facilities etc that all Divisions have access to.

  • The reason being they are not given public friendly songs at all. Which sucks because the girls are talented but they could pull a day six and their old songs do end up charting one day.

  • Nmixx will probably not be a group that is super popular amongst the general public. Their debut and first comeback were too polarizing for that. Individual songs can do well, like Love Me Like This, and individual members can be popular, like Sullyoon, but I don't think the group will ever be beloved by the GP like Ive, Lesserafim, or New Jeans. And Dash is a really good song, but it isn't the type of song that is going to chart super high at this time of year. The charts are like 70% ballads right now.

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