Popular girl group Blackpink's Lisa is experiencing the aftermath of participating in the 19+ show 'Crazy Horse'.
Recently, luxury brands for which Lisa is an ambassador have been deleting some of Lisa's photos from their social media accounts. The chairman of luxury brand Bvlgari, who boasted of a close relationship with Lisa, also drew attention by deleting Lisa's photos from his social media.
Lisa previously participated in 'Crazy Horse' and received strong criticism from the Chinese entertainment industry for 'violating the standards for maintaining celebrity dignity'. 'Crazy Horse' is a performance that shines light and illumination on a woman's naked body, and has been criticized for 'popularizing sexual commercialization.'
China's influence is so great that it accounts for more than 20% of global luxury goods consumption. As the recent financial crisis caused by real estate in China has led to an economic recession, the luxury goods market is also shrinking. It is assumed that luxury brands will not be able to ignore the influence of the Chinese market in this situation.
The Chinese entertainment industry is imposing strict sanctions on the 19+ show 'Crazy Horse'.
Lisa's Weibo account, a Chinese social networking service, was suddenly deleted on the 1st, and celebrity Angela Baby, who watched 'Crazy Horse', is also at risk of being kicked out of the Chinese entertainment industry.
The China Performing Industry Association's 'Performing Industry Celebrity Self-Management Measures' stipulates that entertainers 'must not organize, participate in, or promote pornography, gambling, drugs, violence, terrorism, etc.' Celebrities who promote obscene and vulgar performances are considered to be in violation of the 'Regulations of Maintaining Dignity' and are strictly regulated.
Since there is a precedent that Angela Baby had her appearance completely edited out of a Chinese TV program and was not invited to an event in Shanghai by the luxury brand for which she is an advertising model, it seems clear that a red flag has been turned on for Lisa's future activities in China.
In January next year, Lisa will participate in the campaign of luxury brand B, for which she is serving as an ambassador. Attention is being paid to whether a campaign event featuring Lisa as the main character will be released in the Chinese market.
Kyungmin Lee (lkm@tvreport.co.kr)
