Can someone explain the Fifty Fifty hype to me

I think people unfairly deride simple or basic "pop or love song" making, undervalue the appeal of simplicity and traditional song making, and I think, especially, wholly misunderstand the elemental power of these types of songs, especially those that lean youthful or uncynical.

They are often derided as effervescent "silly love songs" or "generic" presumably because these types of songs do not often attempt to dress up their structure or sound with the obfuscating pretention of "artistry" or "maturity" or "complexity", ideas that many associate closely with music holding greater or "true value". I think this is a misguided conclusion.

Simple youthful love songs are often the most elementally powerful as they deal in earnest youthful subjects in a way that evokes the feeling and idealism of one's youth, a time when most can intimately connect with how they felt, the feelings they had, the emotion they associate with an often much simpler and idealistic time in one's life.

The simplicity and accessible nature of youthful pop song structure and sound can allow a much closer connection to that emotional wellspring, and I think gives such fare tremendous value to many.

That they aren't complicated or transgressive, and uncynical strive for a more accessible approach, is their greatest strength in my view.

For me personally, FIFTY FIFTY's Cupid, while perhaps not a straight love song, is in that realm of the trials and tribulations of youthful love. It is moving to me and I find it to be a wonderful song.