What are good examples of groups "maturing" their sound without losing their OG audience?

Apink and WJSN

Taeyeon

For me, I'm probably a little biased 😅, but I thought of VIXX and MX as soon as I saw this question. I think because of everything we've been through the friendship is there where they can change/ mature musically and still have a large part of their fanbase.

Monsta X. their sound and concept matured a lot from debut til current era.

Trespass (debut) Rush, Hero - typical boycrush bg targeting teens

All in + Lost guilty beautiful trilogy - less teeny sound and more of a dark concept

shoot out + alligator + fantasia - embraced their manliness and age

After wonho left, with love killa and gambler - their fully matured version targeting adult audience and older fans

The changes were subtle and necessary each year and theyre essentially the same thats why they kept their fandom

Oh My Girl

Still a cute concept but more age appropriate than when they were rookies

Lmao snsd what

blackpink.

SNSD. Did cute for the first few cbs then kept switching it up every CB. Public and fans listened to them whatever they did, including into their 15tg year

BIGBANG is a good exemple i think

snsd is the only group I can think of

Quote from Lulu_Key

What are good examples of groups "maturing" their sound without losing their OG audience?

I feel like there arent many examples of this

Snsd

From innocent with ITNW and Kissing You,

To cute and sexy with Gee and Genie and Oh,

To badass with Run Devil Run and Hoot,

To Girl Crush with The Boys...

Nct Dream

They debuted with the cutest song ever as babies with Chewing Gum

Then they grew into boys who had started having crushes with My First And Last and We Young

Started feeling rebellious as teenagers with Go and We Go Up

Maturity started with Fire Flies (they started seriously confessing their feelings) and Boom (even tho there was a bit of ice cream in there) and continued to Ridin, Hot Sauce...and the rest is history.

I think they've had the best transition from teenagers to young adults among all groups.

Quote from catzi

Monsta X. their sound and concept matured a lot from debut til current era.

Trespass (debut) Rush, Hero - typical boycrush bg targeting teens

All in + Lost guilty beautiful trilogy - less teeny sound and more of a dark concept

shoot out + alligator + fantasia - embraced their manliness and age

After wonho left, with love killa and gambler - their fully matured version targeting adult audience and older fans

The changes were subtle and necessary each year and theyre essentially the same thats why they kept their fandom

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Well said. Personally I think its also cause (at least in my opinion and by my experience) a lot of Monbebes were in high school when we found MX, so we kinda grew along with them as their sound changed.

SNSD? Bp? Bigbang 😭

Are y’all joking or real I can’t be sure any more

I don't think there is such a thing called maturing their sound
it just the artist being stuck and identify in one concept or sound
by not making a diversity earlier in their discography career

but the group example
SNSD
4Minute
T-ara
Kara
AOA
Apink
Afterschool
Miss A
BP
F(X)

but maybe
main reason is some of them had diversity
in their sound earlier in their career?