Are companies (YG, JYP) starting to realize the importance of having good vocals again?

i'm not sure but it wouldn't hurt if they did

For the girlgroups there's so much competition rn.

Having good vocalists can make you stand out if they use it to their advantage.

Nmixx doesn't do that imo, looking at song choices

It is actually pretty said that Nmixx does have good vocals and they will never get the recognition for it, because JYP chooses to hide it in their B-side and give them fruit salad title tracks.

I hope the companies realise the most important thing is your top line/melody. Too many times the melody sounds like filler in between dance breaks and bad rap verses. Hope this is a whole industry change

On the contrary

The importance of vocals ended with the fall of IU.

We don't need vocals any more.

Maybe, but is it really making a difference in how groups are doing at the end of the day? IVE and NewJeans are doing better then NMIXX and Lesserafim, even though the former arguably have the better vocalists (not saying IVE and NewJeans don't have good vocalists, but Lily and Yunjin are probably the strongest out of the four groups).

Well companies are probably noticing the relatively easy promotion you can get just by having good singers (or just idols singing live, really). Hopefully it keeps going like this because personally I think live singing in particular can really help idols stay confident on a stage.

From an insular "BIG-3" perspective, I still don't think it's a #1 or 2 priority for JYPE to have a competentmajority of id0l singers..especially when it comes to their lady groups.

JYPE has a lot of crooners within their guy groups. The only 2 groups I felt had singing as a top 2 priority were 2AM and Day6. nMIXX is basically one of the few JYP girl groups who "trend" towards the same..the only difference is nMIXX's team isn't as skilled in consistently curating catalog material for the group compared to

Day6.

I think competent singing is something YGE has stayed mindful of. Their Hip-Hop/Rap competence is so much more advanced than most id0l agencies that it stands out more.

From a "non BIG-3" I think the smart agencies know that a group with a strong singing competency can stand out if they consistently have the right songs, marketing and promotion.

I don't think there's such a thing as a trend, because hardly ever people debut based on skills alone.. its more like if the trainees fit the concept then you always have a main vocalist and anyone else thats also as good is just a bonus

unless the concpet is a vocal or ballad group

good vocals are definitely needed but what will prevail are good catchy songs that will hit with gp and also attract fans

They should realize that they need "good" and catchy songs, too. There's no point in having good vocalists and not being able to use them properly.

I don't know but it's ironic that nmixx is supposed to be jyp's first group with good vocals and they are not doing good compared to the others