Why don’t Billie (group from SM sublabel) benefit from company stans as much as groups from Hybe sublabels(Enhypen, Fromis)?

I didn't even know Billie was from an SM sublabel. It may have to do with the fact that they aren't posted under the main company channel. Enhyphen and fromis-9 seemed to be a little more of an association with BTS company. Add in the fact that Enhyphen had a survival show and fromis-9 had a couple of comebacks before they saw the jump in album sales. Billie is still selling great for rookies.

what other popular artists are under SM sublabel for people to take notice?

Please make this stop!!! Billlie has THREE L'S PLEASE FOR THE LOVE OF GOD

SM's sub-labels are not treated as part of a bigger SM. Even in those lists that fans like to compare of year quarters' earnings and sales..etc, SM doesn't count its sub-labels like Hybe. Plus the fact SM alone has more artists than a bunch of sub-labels combined. Maybe when bighit debut as many as SM artists in a span of 10+ years then their company stans eyes would be directed to them only. Now, these sub-label groups are all they have.

Enhypen and Fromis_9 are directly under Hybe though, right now they are as much of a Hybe group as BTS or TxT.

With Billlie it's a different case, I think SM wants to keep this "exclusive" tag for their groups, so they don't really embrace the family image as much with whatever their subsidiaries do, it seems like SM would rather for Mystic Story to kind of get their own recognition and artistic vision and the people then realize "oh they are under SM" than directly push them.

With this I don't mean Mystic Story has started from zero, SM obviously helps money-wise and I'm sure that Mystic Story has had influences from them on how to make an idol group and it shows, also SM sometimes includes Billlie here and there for people who really pay attention to every move of them, but yeah...

Overall I just think SM wants to keep their exclusive image to themselves, and wants Mystic Story to kind of build their own image and success helping them here and there, which can be good long-term.

Quote from essotea

what other popular artists are under SM sublabel for people to take notice?

Woollim is an SM subsidiary and includes:

Rocket Punch

Eunbi

Drippin

Golden Child

Golden Child and Eunbi have solid fanbases. But Dripping is bleeding right now, sales down to 24k in latest comeback. And Rocket Punch has less than 20k sales.

Very interesting

They are from SM sub label? I was today years old lol. And that says a lot.

SM doesn’t market their sub label to be a part of their overall brand. En- videos are posted directly under HYBE LABEL YouTube channel for example along with other Bighit groups. Billlie videos aren’t under SM TOWN along with SM acts. There is nothing that connects Billlie to the rest of SM and I’m pretty sure majority of SM stans don’t know that billlie has anything to do with SM.

Why will they benefit from something when the SM brand plays no part in their promotion or marketing lol.

Quote from quarkie

SM draws clearer lines between their subsidiaries.

If you'll notice... Pledis, SourceMusic, Belift, and even KOZ artists have their MVs uploaded to Hybe's channel. The only SM MVs that are uploaded to the SMTOWN channel are SM artists and direct sublabels like Label SJ or Scream Records.

Subsidiaries like Mystic and Million Market are treated as completely separate entitles. Those companies and their artists are their own thing and are not part of the SMTOWN family like the other sublabels.

Actually, SM acknowledge Billlie as part of SMTOWN, so it's not exactly like that... They just aren't outspoken about it lol

Quote from timedisplace

Please make this stop!!! Billlie has THREE L'S PLEASE FOR THE LOVE OF GOD

glad I'm not the only one who gets irritated by that

Quote from bunnyviolet

glad I'm not the only one who gets irritated by that

it's so frustrating, and non stans constantly get it wrong even though it's so evidently spelled like that constantly for a reason

Quote from BlackpinkHouse

Woollim is an SM subsidiary and includes:

Rocket Punch

Eunbi

Drippin

Golden Child

Golden Child and Eunbi have solid fanbases. But Dripping is bleeding right now, sales down to 24k in latest comeback. And Rocket Punch has less than 20k sales.

Display More

Woollim hasn't been under SM for a lot of time actually, SM C&C has like 20% of their shares but they don't really take any decisions there because most of the shares are owned by Woollim's CEO... So they aren't really a subsidiary.

Quote from timedisplace

Please make this stop!!! Billlie has THREE L'S PLEASE FOR THE LOVE OF GOD

Maybe they were thinking about Billie Eilish...

Maybe Billie Jean?

Because they lack originality. They copied Billie Eilish name and her album concept.

Billie Eilish: When We All Fall Asleep, Where Do We Go?

Billlie: The collective soul and unconscious: chapter one

Quote from uknowwhat

Because they lack originality. They copied Billie Eilish name and her album concept.

Billie Eilish: When We All Fall Asleep, Where Do We Go?

Billlie: The collective soul and unconscious: chapter one

Display More

correlation: 0.0000000%

Hybe had gfriend, nuest, Seventeen, enhypen and fromis doing family concerts with BTS and txt, right? They also upload their videos on the same channel and even have special collab things like txt and enhypen. Meanwhile there's zero relationship between billlie and SM groups, they weren't part of the SM Town concert/ album, etc. Last time SM worked with their sub label was when one of the infinite members had a sub unit with key

Wtf is billlie?

Does anyone know Enhypen is also a CJ group? Most likely no. The answer why is because as people said, hybe are the ones who upload their videos in their channel, invite them to their family concerts but not only. Hybe in house producers work for them, hybe trainers help them with practice, hybe creates their whole lore and universe. I think this is why people acknowledge enhypen as a hybe group and rarely someone will tell you that they're a cj group. Cj seems to only help financially which is the case with Sm and billie's company