What do you think is ITZY's main problem?

    • New
    Quote from vzal

    Vocals for me. Yuna and Ryujin are some of the worst subvocalists in kpop, I know most subvocalists are usually bad but these two are just beyond saving. Yuna sounds like a 10 yo old kid, and Ryujin is always trying too hard.


    Yeji's solo is arguably their best work to date and it's because it didn't involve the 2 non-singers. Lia and Chaeryeong have pleasant tones but the song selection combined with their lack of skills just renders it all useless. Itzy always had weak vocals but they used to be great until Sneakers. Idk what happened after that maybe its because of Nmixx (another JYPE GG) and other powerful vocal groups like aespa and BaeMon debuting that people have started noticing and calling out Itzy's terrible vocals more. And they are now at a point of no return.

    Yuna last few years get rid of that young childish voice and improved while others are pretty much same.

    And even in old songs Yuna's cringe childish moments were rare compared to Ryujin fry that killed vibe of most songs for me.

  • AllKill VIP
    • New
    Quote from StanGIDLE

    On the other hand, Itzy brand and reputation is known for making polarizing music. Their music isn't always public friendly it's why they aren't charting that well these days.

    I'll strongly disagree with this


    Making polarizing music or not is not a problem, you can make polarizing song at least chart the first few hours but it would at least means that people were hype enough to give the song a listen, and to push people to give a first listen to the song you need to hype this release through the branding of this comeback


    I mean if the Queen of Polarizing song , Red velvet, are able to make the most polarizing Kpop song ever "Zimzalabim" chart in Korea, then there's no excuse


    the problem with JYP is that they are unable to create Hype


    if you look at all the latest teaser of Itzy they pretty much all have the same vibe

    none of them look like it's a different era between each teaser


    and I'm not saying that having the same vibe is bad

    but if you want all your teaser all have the same vibe, at least this "vibe" need to make you stand out enough from other group, and it's not the case neither

  • AllKill VIP
    • New

    People keep saying IVE's "BANG BANG" sounds like an ITZY song, but I think it's much closer to aespa's past two years. Maybe there's some resemblance to ITZY's "RACER."


    I dunno. After "Voltage," I stopped following ITZY as much because their releases haven't resonated with me, but I still like some of the later songs when I hear them somewhere.

    • New

    I agree that most kpop fans only listen to title tracks and will skip b-sides and even the promoted b-sides. It's why title track is key. However, Itzy still doesn't create memorable concepts and challenges to get people talking. Their lead up to their title tracks is far behind other groups which is why it seems hard for them to turn things around domestically when talking about Itzy's reputation and chart performance.


    I agree that imaginary friend is a wonderful song and they should've marketed that instead of Gold . However, as a concept it didn't really get people talking but it should've been something to help them build interest for the follow up. It could've been their High Horse where it got people talking about the song and performance but they didn't do much with it's limited hype.


    I feel if we put Itzy against LSF, Aespa, NewJeans, IVE, and Idle we can see their concepts and ability to generate hype is behind the others. I know Idle seems to be on the decline regarding that but it feels they're better at creating concepts to get people interested.


    I was talking more about groups 5+ year out. I never really viewed RV as being down and just thought they had a misstep with Birthday. Maybe I view RV differently regarding that becuase I was just getting into kpop around that time, so I would have different views regarding that.


    As for KiiiKiii I didn't really view them as down and I view a group as being down when it's multiple years of things working well rather than a comeback or 2. There's plenty of stories of groups having turnaround after polarizing comebacks

    • New

    Yes, I'm not saying Itzy doesn't have good tts anymore, but their quality went down in early years and they couldn't recover from it, now people just don't care enough to tune in for their cbs.

    • New

    Their main problem is their damaged image, which is tied to some of their song selections.


    A song most people deem great, Imaginary Friend, was also a title track with a promo cycle including performances, MV + performance video, dance practice, an English version, Tiktok challenges, etc. And what did that do? Not a lot other than some tweets that didn't translate much to other numbers.


    People just don't care to listen to them, good or bad song, because their brand is permanently damaged after Sneakers (+ some other releases). They are widely considered "uncool" for a lack of better term, and to not have as good songs as other newer GGs. And a hurt image is hard to shake, even if they now release a good song or something similar to the music people liked from them before. Kpop fans moved on to other GGs a long time ago, and considering how influenced/trend focused kpop fans are, they are not likely going to look back and give a group with this image a chance no matter the song quality. They are not tuning in.

    • New

    The thing is, itzy’s foundation was already weak from the start. The only thing that made their debut interesting was that they came from one of the big 4. Nothing really interesting about them. They are basically a generic girl crush group influenced by bp, and it just wasn’t obvious at first because they had no real competition and it blinded Jyp.


    But when aespa debuted, the weaknesses jyp tried so hard to concealed started to crack. The rest is history. Wrong songs selection isn’t actually their biggest issue. Most of the time, people listen to a song because of the singer or in kpop, because of the company. Hardly bc of the quality itself. Even if they released a song like Wannabe or Dalla Dalla in 2022, the results will be same. Their last top 10 was Sneakers which released in 2022, on the first half of the year and it's not a coincidence that in just 4 months they fell quite hard in the same year the other 4th gen ggs thriving.


    They were never the gp favourite, but when the industry offered no variety, people treasured them. They were built on a shaky foundation with lazy effort on creativity and once real competition showed up, they could not keep up. Itzy never had a strong foundation, image, marketing or concept from the start.

  • AllKill VIP
    • New
    Quote from StanGIDLE

    I was talking more about groups 5+ year out. I never really viewed RV as being down and just thought they had a misstep with Birthday. Maybe I view RV differently regarding that becuase I was just getting into kpop around that time, so I would have different views regarding that.

    REd velvet didn't do well for 2 years


    RBB flopped

    Zimzalabim didn't do that well

    Umpah umpah flopped


    They were able to enter the chart thanks to their strong popularity


    But these songs didn't peaked really high or had terrible longevity in charts


    But they were able to turn the table when they went back to more dark/witchy aesthetic that most reveluvs like

  • AllKill VIP
    • New
    Quote from StanGIDLE

    There's plenty of stories of groups having turnaround after polarizing comebacks

    And i think it's the most terrible thing JYP did


    In contrary of trying to change things when he saw them flopping

    He just continue to push with the same concept and sound hoping that it would stick


    If i was JYP i would make Itzy focus on solo work for an entire year to keep them active

    But out of the radar in the music industry


    And then a year later make them comeback with a very more sultry image


    First the fact that they would be back after 1 year with no news would bring some hype cuz everybody would be hype to see what itzy is going to do after a whole year with no music activities so it'll really feel like an event and feel like the BIG CB


    And adding to this a new image and branding will hype even more people

    Because it would feel like after 7 years people will finally see a new side of itzy


    First of all fans will be hype to see a new side of them

    And people who doesn't care anymore about them would be curious again to see what this new itzy is doing

    • New
    Quote from monalisalove

    Yes, I'm not saying Itzy doesn't have good tts anymore, but their quality went down in early years and they couldn't recover from it, now people just don't care enough to tune in for their cbs.

    No no, don't get me wrong lol.


    I was just referring back to our conversation about comebacks in general to note what you said that the title track has to be interesting for a casual to be motivated enough to check out any other track in the album.


    My tagging you wasn't meant as an attack lol

    Quote from StanGIDLE

    I agree that most kpop fans only listen to title tracks and will skip b-sides and even the promoted b-sides. It's why title track is key. However, Itzy still doesn't create memorable concepts and challenges to get people talking. Their lead up to their title tracks is far behind other groups which is why it seems hard for them to turn things around domestically when talking about Itzy's reputation and chart performance.

    I can't even lie, I've liked every single ITZY tt following Sneakers, so people hit a sore spot every time they say those are bad. Like no... its just not strong enough :emotionalpepe:

    Quote from StanGIDLE

    I agree that imaginary friend is a wonderful song and they should've marketed that instead of Gold . However, as a concept it didn't really get people talking but it should've been something to help them build interest for the follow up. It could've been their High Horse where it got people talking about the song and performance but they didn't do much with it's limited hype.

    I agree but DON'T tell me you're a Gold hater too :pepe-shoooketh: we cant be friends :pepe-cross:

    • New
    Quote from CaraFIMIE

    I can't even lie, I've liked every single ITZY tt following Sneakers, so people hit a sore spot every time they say those are bad. Like no... its just not strong enough :emotionalpepe:

    I agree but DON'T tell me you're a Gold hater too :pepe-shoooketh: we cant be friends :pepe-cross:

    Gold is not good^^ and it's the weakest song in the EP. Imaginary friend as the title track with a more focused concept would've been the move for the group.


    I think Itzy discography is overhated. Their title tracks aren't that bad except for stuff like Cake, Sneakers, and Gold . Their other tracks are much better but JYPE doesn't market their group and concepts well. Theoretically, a group's brand and reputation can sell a mediocre song. Not going to throw any groups or song under the bus but the right concept and marketing can make most songs chart in the top 10 and have great sales. JYPE not being able to market them and create interesting concept is why their songs struggle to chart in the top 100.


    I just find it so odd because I feel they have popular members because many talk about the members and they go viral, but as a group it just doesn't happen often.

    • New
    Quote from StanGIDLE

    Gold is not good ^^

    Sassy Walk Stank Face GIF


    Quote from StanGIDLE

    I think Itzy discography is overhated. Their title tracks aren't that bad except for stuff like Cake, Sneakers, and Gold . Their other tracks are much better but JYPE doesn't market their group and concepts well. Theoretically, a group's brand and reputation can sell a mediocre song. Not going to throw any groups or song under the bus but the right concept and marketing can make most songs chart in the top 10 and have great sales. JYPE not being able to market them and create interesting concept is why their songs struggle to chart in the top 100.


    I just find it so odd because I feel they have popular members because many talk about the members and they go viral, but as a group it just doesn't happen often.

    I think they need to go all-out, performance wise.


    Because a group like KATSEYE can sell Internet Girl and Gnarly with their ability to perform so I feel ITZY could do that if they put in the effort.

    • New

    I like Itzy they are one of my fav groups but right now it will be hard to for them to overcome the likes of IVE and LSFM and Aespa


    plus they seem to lack any sort of identity given that they are overshadowed by the legacy of Twice??? and also overtaken by their juniors Nmixx and thus the constant middle child


    also I would argue that their peers have standard individual idols who might be what one considers IT girls such as IVE and WY and Aespa and Karina whereas JYPE hasn't really pushed any one to that level

Participate now!

Don’t have an account yet? Register yourself now and be a part of our community!

Register Yourself Login