?? 21
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Yes. (2) 10%
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No. (16) 76%
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It really doesn't matter, either way. (3) 14%
95% focus on music and the rest on all the other bullshit
AESPA's music is immaculate (except for the other ones) and I'm not talking about them only.
AESPA's music is immaculate

"except for the other ones" 
there's no groups who is carried by aeshtetics
your aesthetic can be the best, it will bring hype to your comeback but if then the music isn't good, nobody will stay
For example aespa game in term of concept have always been the best in kpop
their aesthetic and concept got a lot of hype but their popularity was also restrain by the fact that people didn't like their sound pre-drama era
since drama they've settle for a more general public sound and they reached a new height in popularity
because Now people are hype by their comeback because of their aesthetic and concept but the music also is good so it help them to stay
On the other side there's group like ARTMS for example where i like their concept and aesthetic but because the music is underwhelming in my opinion, i don't see much people talk about them or even talk about their aesthetic
If you're referring to Aespa, the fact that they have some of the biggest hits in kpop both domestically and internationally the last years speaks for itself.. they're clearly mostly carried by good songs. That's why many people listen to these songs and they have stong longevity.
Kpop (+ pop in general) has always had emphasis on aesthetics in addition to the music though. How it's marketed does matter to an extent (but not more than music), that's why companies spend time and money on it. It's good promo to make people check out a song. And a lot of the biggest pop moments ever are memorable partly because of the visual of it and not just the song itself. The aesthetics has always and will always play a part, and it's very emphasized in kpop, but idk what group is entirely carried by them?
but idk what group is entirely carried by them?
There isn't a group entirely carried by them and it might be simply wrong observation on my part but I've started to see some groups being more appreciated for the aesthetic they bring rather than the actual music they release. That's what I'm getting a bad feeling about and that is the reason behind this thread.
If you're referring to Aespa, the fact that they have some of the biggest hits in kpop both domestically and internationally the last years speaks for itself.. they're clearly mostly carried by good songs. That's why many people listen to these songs and they have stong longevity.
Kpop (+ pop in general) has always had emphasis on aesthetics in addition to the music though. How it's marketed does matter to an extent (but not more than music), that's why companies spend time and money on it. It's good promo to make people check out a song. And a lot of the biggest pop moments ever are memorable partly because of the visual of it and not just the song itself. The aesthetics has always and will always play a part, and it's very emphasized in kpop, but idk what group is entirely carried by them?
Clearly
and i don't know why people are trying to act like artist with heavily focus on aesthetic or concept should be a bad thing
when one of the biggest pop moment of these past years rely heavily on aesthetic and concept
and i'm astonished by the fact that some people can actually thing that some artist are carry by aesthetic, it's the most dumb thing
Music will always be the biggest thing
we just have to look at the "Brat Summer" where Charli XCX basically become one of the most talk pop artist in less than 1-2 months when people didn't care about her for years just because she had an idead for her aesthetic and concept went full out
she catch people curiosity and attention and then they stay for the music
that's why i'm so mad at companies like JYP or YG who doesn't seem to grasp the importance of a good concept and good aesthetic and just keep on doing the same thing again and again with their GG
Stan a group that does both
There isn't a group entirely carried by them and it might be simply wrong observation on my part but I've started to see some groups being more appreciated for the aesthetic they bring rather than the actual music they release. That's what I'm getting a bad feeling about and that is the reason behind this thread.
Which groups? 
It's definitely not about music.
Everyone on Earth hated on Blackpink's EDM trap calling it noise music, cringe rap, etc. Blackpink worked because of their visuals, aesthetic, Big 4 privilege, and overall uniqueness (they never felt like your average Kpop group).
With Aespa, two things changed them from getting stuffed into a locker by New Jeans into becoming the #1 GG in Korea. Magarina's popularity, literally only second to WY, in all of Kpop, and MHJ imploding her own group. It was never about music. Their music has remained the same from Black Mamba to Next Level to Girls to Supernova.
Aesthetic and concept is a KEY part of Kpop
The novelty and gimmick of a well done concept and a properly aligned aesthetic is hugely important aspect that really seperates Kpop as a genre from Western pop
Yes music and songs are important, but they too really are part of the conceptual side of kpop. A groups music really should tie to their concept and their concept should be reflected in their music. Dreamcatcher were a perfect example of that (but they started losing their way a little).
If anything, I think kpop is starting to lose its focus on concept and aesthetic and its becoming a bit more bland, boring and generic because of it. Look at the 5th gen GG's. None of them have a strong concept. A unique concept. A stand out aesthetic. They are all a blob of generic ass "nostalgia" concept or "dreamy" or "youth". Theres no identity, no uniqueness.
Magarina's
dickhead
I like aesthetics but I won't appreciate the music because of it. I really don't think aesthetics only can carry a group.
I will unstan though idols and groups who do not give their best while preforming. I will take mistakes but I want to receive a show for my money. I won't bother other fans though. You stan what you stan, not my business.
Magarina's popularity
Call her by her name, please.
Clearly not, look at kiiikiii
.
I would add tho that aestetics really take the music experience to the next level for me. even if it's minimalistic or just poetic. i just love images. and when i listen to a song, i kinda construct this blurry emotional space/vision in my mind and it's amazing when 'creatives' are able to manifest that emotion through a whole visual representation. it's such an extatic and gorgeous feeling and experience
.
dickhead
Relax kid. I'm literally her #1 non My fan on this forum. I've been gassing her up for years now. I WAS LITERALLY THE ONLY ONE WHO DEFENDED HER IN THE THREAD WHERE EVERYONE ELSE WAS CONDEMNING HER for being brave enough to speak her mind even if i disagreed with her politics.
But the nickname is HELLA FUNNY so if you're not an insane unhinged Kpop stan, you'll understand that im not shading her with it. It's literally a term of endearment for me personally.
I'm not going to name the groups I have in mind because I want this to be about discussing the actual topic and not stupid arguments.
I'm not going to name the groups I have in mind because I want this to be about discussing the actual topic and not stupid arguments.
Right, forest and trees and all that
I get ya
Right, forest and trees and all that
I get ya
Blue skies, too
I'm not going to name the groups I have in mind because I want this to be about discussing the actual topic and not stupid arguments.
And fan wars. There can't be fan wars without groups lol
And fan wars. There can't be fan wars without groups lol
The one time I'm being civilized is when ppl want chaos 
I only like groups that can do both.
You must be talking about LE SSERAFIM
You must be talking about LE SSERAFIM
They are my fave gg, love their music sans antifragile and whatever the last single name was. So it's definitely not only their concept. Also, what is their concept? Fearless, antifragile and crazy don't have the same concept? Perhaps i don't know what concept means ![]()
You must be talking about LE SSERAFIM
In a way, yes. But nah.
I voted it doesn’t matter. I guess why some will say yes for marketing purposes and some will say no as it’s limiting! But honestly as long as you’re successful ( which you can be either way) does it matter ![]()
I think this take is nonsenses. Your perception of a group carried entirely about aesthetics and not music is based entirely in your personal taste on music.
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