How do you manage to not only provoke and incite the rage of Bunnies (this has been discussed ad nauseum this week), but ALSO trigger the fandom of your own girl group and biggest act under your label?
I've seen posts by Dives raging against SS pretty much every day, and while everyone focused on the NJZ aspects of their media play this week, they did also indirectly reference IVE and shaded them too, hence the angry Dives.
What are they doing?
I know noise marketing is a thing, but they're driving up enmity as well as interest, and that's not a good strategy. Ends don't always justify the means.