Honestly, do you think NJZ’s redebut will be successful?

I think they will be, as long as the music is strong.

I don't expect them to be as successful as during 2022 - 2023, but maybe closer to 2024 releases

In Korea they're going to be as fine as always. They might not release hits as big as Hype boy or Ditto for the simple reason they were too big to replicate, it's like asking SNSD release more Gees or Twice more Cheer ups, but they're still probably the group with the most public support and one of the really few artists that will be able to release several hits together in their project regularly.

Internationally I have more doubts though. What they were doing in 2022-2023 was basically breaking a barrier that only BTS and BP broke before, and all this mess happening right when they were still in the rise might have affected them. They've also a lot of Hybe stans against them that, like it or not, are a big part of western Kpop listeners, so I don't think they can replicate OMG/Ditto/Get up numbers unless some song become viral or they really nail all their following steps. They should still be able to perform like the rest of top 4th gen ggs though.

I know it won’t “flop” not the way say 50-50 or someone did.

I think there’s a difference between “true popularity” and “chart success”. And imo chart success is exaggerated in kpop because kpop fans are gullible and obsess over it. And I think to some extent they might potentially take a hit here because imo some of this is because of the big name company name. As a blanket I don’t believe any of the international streaming numbers since sometime after 2020 are real. New jeans included.

Now I don’t think they’ll take a hit in terms of real popularity. And by this I mean they’ll still be fairly successful in Korea and do decently on their world tour. I think brands will continue to love them. I think their songs and concept will continue to be good if they have the same good creative team behind them. The members are likable and adorable and honestly they are by far the most likable group in the new generation.

The concept change is likely not gonna go very well but answering your question, yes their redebut will be successful. At least, initially.

Both haters and fans will be tuned in so there's no way they are gonna flop.

I'm just hoping their music doesn't suck or else I might just have to stick to NewJeans.

Quote from Blossomin88

I want to hear your thoughts on this, so I’m not using a voting system,some people just vote and leave without explaining. Since this is a personal opinion, I hope no one starts arguing unless the opinions is actually disrespectful or hateful. JUST BE RESPECTFUL IN GIVING YOUR OPINIONS! I just want everyone to share their thoughts freely without feeling like they have to defend themselves. We’ll see the truth in March anyway, so let’s just treat this as our initial thoughts before the big day.

For me, as a fan of the girls, I have some serious concerns about NJZ’s debut ngl. They mentioned that Korean media coverage is barely on their side, which is a huge disadvantage in the long run. Companies literally pay reporters to stage "paparazzi" shots and hire journalists to write flattering articles to hype their idols. So, pretending local media doesn’t matter isn’t realistic. I hope they can flip those medias to their side after redebut.

The concept change worries me too. Nj had one of the strongest brand identities in kpop, and it was carefully curated for years to be this impactful. Can they really recreate something just as iconic in such a short time? Will MHJ’s "magic" still work now that she’s under so much pressure, unlike when she first created Nj? And if she’s not involved, can a new team really outdo what she built, considering how legendary their debut was?

Of course, I want the girls to be even more successful, but I can’t lie, I have my own doubts. I believe in them, but realistically in my eyes, the chances aren’t looking great. They’ve already lost a lot of fans along the way, their sales have dropped, and their new songs streams aren’t as strong as they were before the feud. Yes, they were still cumulatively the best selling gg and the most streamed gg on Spotify last year, but we can't denied their decline in performance compared to before the feud begin. So my biggest question is will their numbers drop even more, or will they come back even stronger after this long hiatus and with everything that has happened.

Honestly, deep down, I feel like it’ll take a miracle of releasing a very huge hit for the get go for them to keep their position, especially with the debut of many new groups from big companies and their 4th gen peers all ahead in album released and promotion. But I really hope I’m wrong. I’ll keep supporting them no matter what, and I don't care about numbers and achievements. But, I still want the girls to have the last laugh and prove everyone wrong especially Hybe and their stans. Yet, even so I can’t lie, it’s hard to be 100% confident, even as a fan.

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I get being realistic, but some of the points your making are out of context which is making their situation look worse than it is. Their sales went down, in the midst of an overall decline in sales in the industry and them releasing a double feature within weeks of eachother. If we look at Aespa who literally killed it in 2024, they sold almost 1.7 mill first week with my world, sold 900k first week with their last CB whiplash, yet we aren't saying their fanbase declined. The 'new songs' were barely promoted thanks to the mess and Hyein's injury, were both single albums and one was aimed towards Japan but they still sold 1.6 mill in the first week combined.

I get wanting them to do huge numbers to screw with the people who hate them thanks to the Hybe thing, but every single time they do anything outside Hybe, get new endorsements, are able to release new music is already sends them into a frenzy. Not to mention, the amount of fans who didn't support those single albums as much as they wanted to due to the disputes with Hybe and not wanting to give Hybe money.

I think how well their new concept complements their new music. They look more mature and beautiful in their new photos, really stepping away from their cute colorful clothes and sunshine winsome uplifting music to maybe a more darker (red eyes) theme/concept/music exploration

Just excited to hear that first song in March.

I think they are rebranding not re-debuting

Quote from DaisyTheGenuine

It's a redebut

Can't it also be called rebranding seeing as they never really disbanded?

Quote from DaisyTheGenuine

It's a redebut

it's not what I saw on twitter though and some tokkies were discussing about it there.

NJZ is also the initials or the original name for me it makes sense to see it more as rebranding as they have the same members and probably same creative team.

I think the production will be quite similar to their previous works and the changes will be more on their vocals. But honestly, i think that the changes were already mostly planned by MHJ in her 7 years plan and that the Hybe drama put some delay but didn't change the direction. The song they teased in tokyo dome already showed some evolution, propably the closest think to rapping that they have done

Quote from DaisyTheGenuine

Yeah it's a little bit of both

but wouldn't that imply that new jeans disbanded like carafimie said? and that isn't the case the can get their ip back or get to some kind of agreement. New jeans situation is different than others.

Wouldn't make more sense that in order for a group to re-debut they need to disband first. This is why rebranding makes more sense to me.

like for example with brave girls, their label Brave ent announced they officially disbanded and 3 of the members created their own label that for me is more re-debuting BB girls.

I’m excited and hopeful for them, but I do think they are less likely to reach the same numbers initially…. Everyone is going to watching to see what they do though, so if the song and concept are strong, you never know.

Quote from Slayurfaves

but wouldn't that imply that new jeans disbanded like carafimie said? and that isn't the case the can get their ip back or get to some kind of agreement. New jeans situation is different than others.

Wouldn't make more sense that in order for a group to re-debut they need to disband first. This is why rebranding makes more sense to me.

like for example with brave girls, their label Brave ent announced they officially disbanded and 3 of the members created their own label that for me is more re-debuting BB girls.

I think what Daisy means by "a little bit of both" is that..

NJZ are redebuting as in under different management but they are also rebranding as in..different concept(?)

I have always said it was stupid of them to pick a fight with Hybe/Ador, they could have stayd calm ride their success trend. I doubt they will reach that same peak as they did, they would have decline even if they stayed with Ador, but this probably have speed up their decline. But having said that, they will not just disappear and will probably be a top group for some time. Sure, some group can crash and burn pretty fast (T-ara .....), but more often it's a slow fade away from the top.

So it depends on what you count as "successful", what do they need to achieve? Their first and second song is not the real test, they will probably get a lot of attention and mega hype, it's how they are doing next year that will be intresting to watch.

OP is about to have a successful thread soon

Honestly I don’t know if they’ll chart the same again or have the same stats but my worry is will they actually be able to release music

They’re still contracted under HYBE/Ador my worry is this will add fuel to a wildfire and might go against them in court!

I hope whoever is managing them/ and their parents understands what’s at stake if they break their contract and the legal backlash that can come with it

I sure hope so.

But is this a "redebut", they are playing is very nuanced.

The new music is to be released on a convention, not your typical commercial releases

So will it go on KOMCA, will Melon, Spotify distribute it, will there be physicals tracked by Hanteo?

Or is it purely to keep them in public view, while the legal process is happening.

oh wow, NJZ re-debut!?!

I think they will do fine, they have a good fandom and gp will still tune in and if the song is good they will have a hit

While I acknowledge that monetary success, charting and all the bussiness side of success is important;

All I hope is that the girls have more creative freedom to express themselves. I also hope the form of success they're looking for is peace of mind and satisfaction in their jobs.

And if they're happy with the direction and performing, I think they'll be successful.

For artists, not everything is about charting and monetary gains (while it is important for the bussiness). We see a lot of big artists in the world with immeasurable success (money, fame, reach, etc). Yet quite a few of them are unsatisfied and unhappy. If the artists is happy, that's success.

I mean yeah for sure, why not? They are the same girls just name is different

Literally everything depends on the music. They created a trend on debut and they have to do the same the second time around.

If some of the rumours are true and the company backing them is Chinese, at least in South Korea are totally done. If it's not true, it will depend on their music and concept. Rn they have one of the best discographies in kpop but it could change. And, as someone has said here, if they start doing more rap centric songs, I will have to say that their future is in shambles because the skills aren't there.

I think they will tbh, if they don't wait to long to release something. The hype is there, people are curious and want to support them.

it depends alot about which company is gonna back them up .

firstly, i don't doubt the girls and their creative team. i know for sure they will deliver. and they will do so in a free, respectful, human environnement and that's the most imortant thing really! just that is the biggest win for me!

like i don't doubt their success in korea and even asia but for them to reach and even surpass their 2023 numbers globally, they will need the support of a strong western company, like Rosé for example. So they might not get sabotaged/blacklisted by Scooter and hybe America on Spotify/in the media. (like it or not that nasty dude got connections and bang pig hyuk is a rather rich and powerful enemy).

they will need the support of a legit company so that they can have proper promotions in the west.

but i'm sure mhj took care of this matter. i have full trust in her in that regard. i think it might take some more time to build their new brand but ultimatly, i predict they will reach new heights without hybe. actually, now that they're free, they have the possibility to realise their full potential!

It will depend on the music and the things they want to do under this new name. THey are no longer backed by a big company and it might influence in their marketing and presence on the media.

Quote from Blossomin88

But honestly, no one’s buying it, it’s obviously just another Hybe doing their usual reverse marketing, using politics against the girls.

I like when everything always ends with this excuse, but at the end of the day the ones paying a company, Malcom, to do reverse marketing are MHJ and NJ, and the ones going to talk with politicians during this drama and take a few photos with them like it's a fan meeting are NJ.