So it's been a day now and it's pretty obvious the company didn't treat this comeback as anything. Fobbed it off the WMJ, didn't book any promo, locked member versions of the album behind a Japan only fanclub, gave them 0 international distribution unlike Nayeon, Twice, other JYPE groups, crossed teasers with several other JYP groups, announced it months prior killing the hype but also crossing Jihyo's solo over it making it feel like even more of a non event.
But the fans are really something else. After the frist 24 hrs it's statistics on YT are worse then that of Celebrate and compared to Pop which had 15+m views and 1.6m likes Do Not Touch managed just a meager 3.3m views and less than 550k likes.
It also got less streams than several group and Nayeon b-sides( I know it only has about 9hrs tracking) but it didn't even show up on spotify Japan 200 which is pretty shameful.
I find this lop sided treatment of the company to be gross, but form Once I can only imagine how shitty the members must be feeling right now.