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Ive vs Newjeans is this generation's version of Twice vs Blackpink. Ive started the 4.5 generation just like how Twice started the 3.5 generation and dominated first. Then a year later came New Jeans/Blackpink to take the Kpop world by storm and engineer a cultural reset (BP's girl crush and NJ's Y2K aesthetic).
Twice successfully fought back against BP for 2-3 years and Ive is doing the same thing now. Ive and New Jeans will be going at it for the next two years at least.