HYBE preparing to debut so many girl groups at once is a really bad idea

    according to the rumours that have been circulating for months now, hybe is preparing to debut 3 ggs within 2022/beginning of 2023, the first of which will be lesserafim.


    i understand they're trying to lower their dependency on bts but debuting so many groups in such a short period of time is never a good idea. it's like they're trying to oversaturate the market on their own. it might bring them some quick cash but in the long run, it'll be really really really difficult for those groups to set themselves aside from the rest unless they have some super-duper new never seen before concept and music interesting enough to attract long-term hardcore fans.


    what do you think?

    Don't forget the bgs they are planning to debut.

    Japan bg and trainee A. + Umg group + ador gg + iland gg :peperun:


    I Don't think any of them will struggle atleast in the short run, it's better than debuting from a nugu company but still too many groups.

    Quote from nevermindmejin

    Let them debut first. Do we know all of their debut dates? Are they confirmed?

    they're currently holding auditions for the umg group which means they'll debut either next year or 2024

    the ador group is expected to debut by the end of 2022

    the iland gg is also expected to debut within 2022, most probably Q3 after iland season 2 airs

  • AllKill VIP
    Quote from selfmate

    diversification is always a usually a good thing for most companies...


    now for hybe they don't have any current GG (save for their subsidiaries) so they want to enter that aspect of the market

    i agree with this statement but "flooding" the market is not beneficial for anyone, especially when there are already too many groups

    Technically, all of them under different company so I don't see anything wrong with it. Just like bunch of companies debuting their groups in the same year as all of them have different management and each of them attract different fans. Sakura and Chaewon's group seem to targeting the Japan and China market. Ador probably Korea especially with Min Heejin's reputation there while iland more to wide international market like en-. Trainee A probably not debuting this year but they're going for western and asian market as well like Bts. and hybe japan boys going to target japan market. Umg gg obviously for western market.

  • AllKill VIP
    Quote from komandos895

    i agree with this statement but "flooding" the market is not beneficial for anyone, especially when there are already too many groups

    but this is hype...not "everyone"

    a company chooses what products they sell or services they product to benefit the company not the "masses" right?


    I mean every company that debuts a new group whether it be BG or GG think that their group is special and will be hte next big thing and earn that company a lot of money right?

    obviously not all of them succeed and I would agree that there is over-saturation for both BG and GG and thus the laws of survival and supply and demand should dictate (albeit harsh) that those who don't do well, sell, chart etc etc will disband and those who do survival and thrive...

    all they will get from this is just a a short momentum for the girls around their debut and then they will end up with mediocore results imo

    but then they should have industry professional working for them so surely they know this too?

    Quote from Bananapple

    Technically, all of them under different company so I don't see anything wrong with it. Just like bunch of companies debuting their groups in the same year as all of them have different management and each of them attract different fans. Sakura and Chaewon's group seem to targeting the Japan and China market. Ador probably Korea especially with Min Heejin's reputation there while iland more to wide international market like en-. Trainee A probably not debuting this year but they're going for western and asian market as well like Bts. and hybe japan boys going to target japan market. Umg gg obviously for western market.

    exactly though. its no different than different companies debuting girl groups in the same year. sure, maybe it can come off as a "team kill" since they're all under hybe, but this also isn't entirely hybe's fault. i-land gg version would have already happened if it wasn't for girls planet. it 100% got pushed back because of girls planet just like i-land s1 was pushed back because of pdx101 at the time. also, min heejin's group has been ready for a while now. she's the one holding out on their debut for whatever reason. she said the debut song has been ready for years!

    Quote from selfmate

    but this is hype...not "everyone"

    a company chooses what products they sell or services they product to benefit the company not the "masses" right?


    I mean every company that debuts a new group whether it be BG or GG think that their group is special and will be hte next big thing and earn that company a lot of money right?

    obviously not all of them succeed and I would agree that there is over-saturation for both BG and GG and thus the laws of survival and supply and demand should dictate (albeit harsh) that those who don't do well, sell, chart etc etc will disband and those who do survival and thrive...

    by "anyone" i meant the company and the members of the groups which will be affected the most, not the masses and people in general


    but i get your point

    Quote from komandos895

    by "anyone" i meant the company and the members of the groups which will be affected the most, not the masses and people in general


    but i get your point

    gotcha I do think lesserafim (god I hate typing that name lol) will do alright since they have an existing fanbase from izone and pd48


    I'm not sure about the others though since I haven't really been following those groups

    Quote from _Dalnim

    all they will get from this is just a a short momentum for the girls around their debut and then they will end up with mediocore results imo

    but then they should have industry professional working for them so surely they know this too?

    the sakura group already has a huge fandom from izone, and its prob almost comparable to ive's predebut hype. they're not going anywhere just because of a little friendly competition from ggs that were going to debut sooner or later anyway. hybe has plenty of resources for all of them. ador ngg and i-land ngg are the ones that could have iffy starts but i know with min heejin's prowess ador ngg is going to be getting attention one way or another. i am anticipating a lot from their concepts. and all i-land ngg has to do is follow enhypen's path.

    Quote from aclassyteaparty

    the sakura group already has a huge fandom from izone, and its prob almost comparable to ive's predebut hype. they're not going anywhere just because of a little friendly competition from ggs that were going to debut sooner or later anyway. hybe has plenty of resources for all of them. aor ngg and i-land ngg are the ones that could have iffy starts but i know with min heejin's prowess ador ngg is going to be getting attention one way or another. i am anticipating a lot from their concepts. and all i-land ngg has to do is follow enhypen's path.

    I didn't understand half of your comment tbh so to sum it up I still think it is a bad idea to debut 3 ggs at once but they must have a strategy so let's see

    Quote from _Dalnim

    I didn't understand half of your comment tbh so to sum it up I still think it is a bad idea to debut 3 ggs at once but they must have a strategy so let's see

    the 3 girl groups are source's girl group with sakura, ador's girl group which is min heejin's company (she used to be a creative director for sm and worked on cbs and album designs for their groups) and a girl group through the i-land survival show which enhypen debuted from... its interesting to see people that don't even know the background of these groups are weighing in on how "detrimental" this will be :/

    Quote from aclassyteaparty

    the 3 girl groups are source's girl group with sakura, ador's girl group which is min heejin's company (she used to be a creative director for sm and worked on cbs and album designs for their groups) and a girl group through the i-land survival show which enhypen debuted from... its interesting to see people that don't even know the background of these groups are weighing in on how "detrimental" this will be :/

    I'm not saying it going to be determinal or anything like that

    I said that they have industry professionals so they must have a strategy so check my comment again

    My biased opinion (if you wish) is that one way or another it is simply not good to debut 3 ggs at once no matter how you look at it ....so no I don'tt know their backround and I don't care tbh but just check the years when many groups debuted at once and how many of them have reached the desired level of success ...it isn't that complicated math tbh

    Quote from _Dalnim

    I'm not saying it going to be determinal or anything like that

    I said that they have industry professionals so they must have a strategy so check my comment again

    My biased opinion (if you wish) is that one way or another it is simply not good to debut 3 ggs at once no matter how you look at it ....so no I don'tt know their backround and I don't care tbh but just check the years when many groups debuted at once and how many of them have reached the desired level of success ...it isn't that complicated math tbh

    so you mean...detrimental. i got your point perfectly well in the last post. you don't have to explain yourself to me.

    Quote from aclassyteaparty

    so you mean...detrimental. i got your point perfectly well in the last post. you don't have to explain yourself to me.

    it is my opinion jeez and no my opinion isn't detrimental but it's coming from what I've seen during past 8 years being a kpop fan

    there are always exceptions so that's why I wrote they sure do have a strategy so let's see

    so yeah I need to explain becuase you keep quoting me misunderstanding what I'm saying

    Quote from FoReveries

    I guess it's survival of the fittest, with so many groups that they debut some will rise to the top while the others lag behind.



    Feels like HYBE are in a hurry, trying to diversify and widen their scope in all kinds of ways. Actually smart to do.

    in my opinion its quite the opposite. 2 of these ggs have been in the works for years. the group with sakura is the one that feels like a rush. i think they truly just saw a way to revitalize source music and jumped on it.


    but honestly i think its smart for them to spend the bulk of their investment money on other companies and building other groups while the company is at the top. then if bts has to be on hiatus or whatever, they're already set up to keep making comparable returns


    Quote from _Dalnim

    it is my opinion jeez and no my opinion isn't detrimental but it's coming from what I've seen during past 8 years being a kpop fan

    there are always exceptions so that's why I wrote they sure do have a strategy so let's see

    so yeah I need to explain becuase you keep quoting me misunderstanding what I'm saying

    i think you misunderstood what I was saying. you think debuting 3 groups "at the same time" is a bad idea and won't go well. that is saying that debuting 3 groups at the same time is detrimental, ie harmful in some way. all you're arguing is semantics at this point. you can think that if you want. it might not go well, it also might go well. all i was originally trying to explain is that i think there is reason to believe it will work perfectly fine and all 3 groups will be as successful as they can be because of the circumstances surrounding them. thats it.

    Quote from aclassyteaparty

    in my opinion its quite the opposite. 2 of these ggs have been in the works for years. the group with sakura is the one that feels like a rush. i think they truly just saw a way to revitalize source music and jumped on it.


    but honestly i think its smart for them to spend the bulk of their investment money on other companies and building other groups while the company is at the top. then if bts has to be on hiatus or whatever, they're already set up to keep making comparable returns


    i think you misunderstood what I was saying. you think debuting 3 groups "at the same time" is a bad idea and won't go well. that is saying that debuting 3 groups at the same time is detrimental, ie harmful in some way. all you're arguing is semantics at this point. you can think that if you want. it might not go well, it also might go well. all i was originally trying to explain is that i think there is reason to believe it will work perfectly fine and all 3 groups will be as successful as they can be because of the circumstances surrounding them. thats it.

    okay okay I get you, I was replying in a haste

    i sitll think it is a bad idea no matter the circumstances though ^^ but it is ok to see it differently

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