Mark my words !
I spotted the boys wearing DIOR from head to toe, including accessories, jewelry...
Not to mention that Jaemin has been wearing DIOR for a loooong time.
Since they very successful, of course the boys buy their own clothes.
But its a known fact that brands send free items to celebrities so they can do some free advertising just wearing them. Given the fact that some big3 trainees can have free products during their trainee times, its 100% sure it does happen.
NCT DREAM are 2 million sellers.
Although their fresh/young image, their impact shouldn't be underestimated. They can attract a young public (drreamzens are quite young in general) but they can spend a lot of money especially in accessorizes. (Don't forget that high luxury brands do their best margins on accessorizes and bags, not on haute couture pieces. they better sell 5 bags at 1500$ each than 1 piece at 5000$.)
Im sure at least that Jaemin is one of their target.
ANALYSIS :
What is DIOR position today, in SK or in Asia in general ?
Is between top 1 and top5 luxury brand in asian countries. Its very high end French luxury brand, and I would say higher than LV. (sadly, the LV monograms lost its prestige because of counterfeit, when DIOR is thriving thanks to its monogram.)
as far as I know, Dior ambassadors in SK are Suzy, Jisoo, Sehun. If im not wrong Suzy is kinda a SK/asia ambassador, Jisoo is a global ambassador, Sehun is a friend of the house/their face.
Regarding NCT...
NCT is now a brand that have secured a solid fandoms, and both 127 and DREAM units can sell 1M+ each comeback.
However, their unit impact is always stronger than their individual impact. This is all a branding image and also, lets be honest, largely depending on SM (pushing this member or this one for solo activities...)
I will never lose the hope to see each member having individual luxury endorsement, but I know its still a bit early for them, just like EXO did. it took some years to EXO so lets be patient ! and some members dont even have one, which I find is honestly quite strange. (DO, Xiumin could completely be luxury ambassador, maybe they're not personnaly fan of this idea, idk. exo-l tell me ! )
127 are ambassador of a street/fashion brand, SLOWACID, which is cool, but kinda killed their chance to have a proper high end collaboration. (You will think im obsessed with luxury brands : yes I am, because its a sign of recognition, and I want my boys to get affiliated to prestigious Maisons.)
Im not sure that DIOR could chose the whole DREAM unit as ambassadors ; well they're 2Million sellers so its not that impossible, but the Maison has to be very cautious with their image and branding. Their image is more youthful than Jisoo, Sehun and Suzy (being representative of a high elegance) so what I think is that ;
Jaemin will become a SK ambassador/Asia ambassador/or Friend of the house just like Sehun.
Less likely, the whole dream unit can represent Dior without being ambassadors.
I dont believe they can pull a full comeback image teasers with a full Dior style without something behind...I may be wrong, but I hope im not !
The luxury market in Asia has an enormous potential but that doesn't mean its easy for the brands to stay relevant when 70 brands are fighting for the top. Having celebrities with big impact is today one of the best and recurrent strategy for them, but still requires a strong marketing plan and to make sure that they are in line with the brand's image. With the global impact of BTS and BLACKPINK, which members were chosen by different luxury brands to become their global ambassadors, the battle for the hottest celebrities is more intense than ever, in SK, in China or in Asia in general. Somi, Cha Eun Woo and Nayeon received a lot of love from Louis Vuitton. Aespa are 7 months old, and became Givenchy ambassadors right after their debut, even with their big3 privilege, this has never been seen before and shows how much the haute couture houses are ready to bet on the next talents. I wouldn't be surprised if others brands are ready to do the same with the future HYBE girl group, YG girl group (if they not too young...hum) or ITZY.
What do you think ? Are you excited to see which brands can DREAM be ambassadors for ?
Would you, as a fan of a group/member, say that you're influenced and ready to buy a clothe/accessorize/jewel that you saw on your favorite idol ?
but I still think dreamies have a cool fashion aura. maybe not high luxury but premium !
