Are we experiencing a generational shift?

Yep. This year has just cemented it for me. The 3rd Age is coming to a close...

lightsum literally debuted they are Cube's 4th generation girl group

G idle is between generations if anything

I don't know I still think 3rd gen is going strong with bp and bts

it seems like the girls are doing very well this year

The guys are still being overshadowed by bts tho

I think so. It’s a case of out with the old and in with the new.

if we don't count bts and bp then yes. I can see both dominate until 5th gen

you putting gidle there when they are in coma

I think we are experiencing a shift but the thing is BTS and Blackpink. They are still leading strong and no one can beat them anytime soon. But 4th gen groups are on the rise and gaining more and more popularity everyday. But I can see BTS and Blackpink leading but 4th gen close behind.

Quote from BlackpinkHouse

Yep. This year has just cemented it for me. The 3rd Age is coming to a close...

yes but if frodo doesn't destroy the ring it's going to be the time of the orcs...

since people are bringing up social media like tiktok

weren't bp the first ones that created a tiktok account in 2018 ? Rosie was pretty much active there it's not a 4rd generation thing it depends of the group

bp has 23 M followers and 181. 7M likes on tiktok and blackpink is on the way to have the most YT subscribers.

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The shift wont happen until BTS members start going in their services.

Quote from itiswhatitisss

I mean thank you for proving my point as they're really the only 3rd gen groups going strong. OMG too but they peaked much later.

G idle is not 4th gen though what about brave girls (2nd generation) and they probably had the biggest hit this year

Quote from kittykitka

it seems like the girls are doing very well this year

The guys are still being overshadowed by bts tho

This.

yes, aside from top 2 groups, the rest of 2012-2015 groups are stagnant and slowly going into hiatus/losing members/not renewing

oh my girl/bg are the exception, but groups becoming bigger later in their career and competing with younger ones always happen in kpop

also the generational shift shows when the major companies start debuting new idols and losing the older ones

- cube debuted a new gg this year and their 3rd gen gg, CLC, is slowly disappearing. members from their bgs BTOB and Pentagon are enlisting

- rbw debuted Purple Kiss and Wheein from MMM didn't renew and it seems they are going into hiatus

- sm debuted aespa + nct 2020 project while their older groups have longer hiatus and their older bg members are enlisting

etc

also, gfriend disbanding while new ggs from new agencies like stayc rise

Quote from Slayurfaves

G idle is not 4th gen though what about brave girls (2nd generation) and they probably had the biggest hit this year

SG Wannabe too, but things like that always happen. wonder girls, highlight and bigbang were getting hits after 3rd gen started (2016), that didn't change the fact 3rd gen was ruling from 2015 onwards

STAYC is just a one hit wonder (for now)

Quote from 4d-maknae

yes, aside from top 2 groups, the rest of 2012-2015 groups are stagnant and slowly going into hiatus/losing members/not renewing

oh my girl/bg are the exception, but groups becoming bigger later in their career and competing with younger ones always happen in kpop

also the generational shift shows when the major companies start debuting new idols and losing the older ones

- cube debuted a new gg this year and their 3rd gen gg, CLC, is slowly disappearing. members from their bgs BTOB and Pentagon are enlisting

- rbw debuted Purple Kiss and Wheein from MMM didn't renew and it seems they are going into hiatus

- sm debuted aespa + nct 2020 project while their older groups have longer hiatus and their older bg members are enlisting

etc

also, gfriend disbanding while new ggs from new agencies like stayc rise

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mamamoo isn't going into hiatus it seems wheein is still gonna promote with mamamoo until 2023

With groups like BTS and BLACKPINK still being million miles ahead I don’t think so, but is a fact 4th gen girlgroups digitally are performing amazingly and boygroups with physical sales.