So SM given up and started use as much ads as JYP
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Music shows has a criteria of ads
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Music shows has a criteria of ads
They have YouTube which is an euphemism for ads
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They have YouTube which is an euphemism for ads
What percent does YT have in the whole criteria
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What percent does YT have in the whole criteria
Depends on the music show
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It's not SM... seems like the whole industry is switching to this format.
http://kpop.aoimirai.net/known_youtube_promoted_mvs.html
for example, 60% of Idle - Hwaa views came from ads.
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This isn't your battle to fight, OP but thanks for the concern.
Black Mamba has also been consistently charting despite what everyone says and MYs have been streaming their fancams for points as well.
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It's not SM... seems like the whole industry is switching to this format.
http://kpop.aoimirai.net/known_youtube_promoted_mvs.html
for example, 60% of Idle - Hwaa views came from ads.
SM haven't used ads before 2020 except for SuperM I think
I guess buying YouTube views is less expensive than Sajaegi and people don't outrage buying views, so it's a safer easy way to pretend groups are more popular than what they are in reality
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Isn't it just some MV's of SM groups that got ads?
I know that quite some still didn't have ads (even if I think they should have = more international exposure to some great songs that deserved it).
Also, I'm not sure why they shouldn't when the other companies have been using ads abundantly for years now.
It's the same for subtitles: other companies have been adding subtitles for a long, looooong time now, but only the past year SM have started adding subtitles some more to their MV's (and still there are recent MV's that don't have them
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Yeah, they've finally caught up w/ the trends.
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Everyone uses it, who cares?
I care, I hate it
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Buying an ad doesn't equal buying Youtube views because people still have to watch the video for it to count.
And, Sajaegi is a whole other topic that you shouldn't be accusing groups of in petty troll threads.
There are a lot of Aespa fans on Youtube, Instagram and Twitter, and Black Mamba has 30m streams on Spotify so 100m is pretty plausible.
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I care, I hate it
Even without ads the views are not organic since fandoms mass stream, everything has lost it's meaning who cares?
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Nowadays, fans/companies pay for their group's comeback to be used as ads. Like the whole 3 minute video.
Some people think it's cheating but I don't think it is because people still have to watch the video for the view to count, so they obviously want to see it. It's just another way of promotion like billboards and tweets.
Fansites do the same thing with fancams during birthday celebrations.
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And, Sajaegi is a whole other topic that you shouldn't be accusing groups of in petty troll threads.
I haven't
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I haven't
Then, what is this?
I guess buying YouTube views is less expensive than Sajaegi and people don't outrage buying views
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Nowadays, fans/companies pay for their group's comeback to be used as ads. Like the whole 3 minute video.
Some people think it's cheating but I don't think it is because people still have to watch the video for the view to count, so they obviously want to see it. It's just another way of promotion like billboards and tweets.
Fansites do the same thing with fancams during birthday celebrations.
Only 30 seconds is enough to count as 1 view
And guess what, most of ads aren't skippable for 15 seconds
You don't need to watch it, you just need to endure it and your view will count unless you purposely refresh the page only for the sake of giving the view
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Depends on the music show
I don't think it's big as u think. Physical and Digital sales still make up the big part of music shows
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Then, what is this?
I guess buying YouTube views is less expensive than Sajaegi and people don't outrage buying views
I meant companies are willing to buying views, but not doing Sajaegi because Sajaegi will meet controversy unlike ads
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If it was, I wouldn't have included JYP in the title
It could if it was a double shade
But back to topic, I think with the arrival of new top management at SM early last year, they've started to switch some things up: they're faster (and more importantly, more effective) in communicating and reacting than the annoying, autistic silence they always showed with scandals, slander, rumors etc. They started adding more subtitles and they started adding ads for some of their MV's.
K-pop is changing, the other companies too. I guess SM (or maybe the new management) are getting the message, that they can't stay rigid and refrain from some practices the others are doing anymore, else they risk falling behind more and more.
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It could if it was a double shade
But back to topic, I think with the arrival of new top management at SM early last year, they've started to switch some things up: they're faster (and more importantly, more effective) in communicating and reacting than the annoying, autistic silence they always showed with scandals, slander, rumors etc. They started adding more subtitles and they started adding ads for some of their MV's.
K-pop is changing, the other companies too. I guess SM (or maybe the new management) are getting the message, that they can't stay rigid and refrain from some practices the others are doing anymore, else they risk falling behind more and more.
They could have done all this without faking views...
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Who were the competitors?
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I haven't read about music shows/Inkigayo counting ads. They just count SNS data, in general.
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the whole industry is starting to use ads. like a lot of them too
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Um
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JYP uses ads? Can they give Day6 some ads please??? I'm begging
We are 140k to 40mil
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