Do you think NJZ (formerly NJ) will ever break through in the West like NewJeans did?
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No, there won’t be Hybe to push them in the west.
We have seen their numbers in 2024, after the drama started. Their Spotify numbers were completely backed up by Hybe.
It is just Hybe privilege . No other big kpop company has Hybe’s reach and pockets in the west.
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Free real estate.
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If they can compete with other 4th gen groups, it is already achievement I think
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HAHAAHA
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Probably not. It was obvious that Hybe/Hybe fans/Army were carrying the early success, evidenced by gap between pre-fallout and post-fallout stats.
I still think they have enough of a fandom to be one of the biggest groups moving forwards but we will have to see how the creative side plays out. Will they continue to set the trend when they return? Or will it be more of the same like 2024?
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Probably not. It was obvious that Hybe/Hybe fans/Army were carrying the early success, evidenced by gap between pre-fallout and post-fallout stats.
I still think they have enough of a fandom to be one of the biggest groups moving forwards but we will have to see how the creative side plays out. Will they continue to set the trend when they return? Or will it be more of the same like 2024?
What do you mean by "more of the same"?
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Probably not. It was obvious that Hybe/Hybe fans/Army were carrying the early success, evidenced by gap between pre-fallout and post-fallout stats.
Curious, which stats show this?
I don't think Hybe and Army were carrying them to early success. Their songs were hits and refreshing which is why people gravitated to the group. I do agree them debuting as a Hybe group does generate more hype than debuting elsewhere. So, that part helped a bit with early success but you still need to have good music to do most of the work.
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I think that will depend if their next release is very good. Is the same group, they will have alot of free promo thanks to the scandal. People will tune.
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they have potential
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Last years performance means very little imo, I know people like blame "How Sweet" / "Bubblegum" numbers on many things - Hybe stan boycott, somehow proof of payola loss, whatever, but imo the very simple answer is that those songs just didn't hit with the GP the way previous songs did but they performed absolutely within expectation for a group like NJ, so in my mind there's nothing more nefarious happening. No artist in the world can release endless viral hit after viral hit, which is what happened between "Hybe Boy" to "Ditto" to "Super Shy". You need more than one "underperforming" comeback (by their own standards) to establish any kind of conclusion or pattern.
That said, whether they achieve their U.S. peaks again depends heavily on who NJ signs with the future because good U.S. distribution networks and promotion is key. But it's absolutely within realm of possibility. They have 2 English speakers, and their visual and sound appeal naturally to western audiences.
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if they have good songs yes
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Last years performance means very little imo, I know people like blame "How Sweet" / "Bubblegum" numbers on many things - Hybe stan boycott, somehow proof of payola loss, whatever, but imo the very simple answer is that those songs just didn't hit with the GP the way previous songs did but they performed absolutely within expectation for a group like NJ, so in my mind there's nothing more nefarious happening. No artist in the world can release endless viral hit after viral hit, which is what happened between "Hybe Boy" to "Ditto" to "Super Shy". You need more than one "underperforming" comeback (by their own standards) to establish any kind of conclusion or pattern.
That said, whether they achieve their U.S. peaks again depends heavily on who NJ signs with the future because good U.S. distribution networks and promotion is key. But it's absolutely within realm of possibility. They have 2 English speakers, and their visual and sound appeal naturally to western audiences.
Exactly. This is the most well thought and rational take in this thread.
I think with the proper backing (on the level of someone like Jennie for example) and with the right songs, NJZ will probably peak even higher than NewJeans.
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Curious, which stats show this?
I don't think Hybe and Army were carrying them to early success. Their songs were hits and refreshing which is why people gravitated to the group. I do agree them debuting as a Hybe group does generate more hype than debuting elsewhere. So, that part helped a bit with early success but you still need to have good music to do most of the work.
Bunnies, casuals and ofc hybe stans. Which is the reason why hybe stans fight so hard for hybe. They feel betrayal and find NJ ungrateful.
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I don't think so. They were and are still popular, but their main fanbase was/is still(?) in Korea. Their international success was thanks to playlisting. Obviously there's always a chance so Imo but I don't see them reaching their peak internationally ever again. But all the best luck to them in that regard.
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it will be hard without the army support. they didnt even on US spotify last year
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Thank God it was given the boot 😊
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Curious, which stats show this?
I don't think Hybe and Army were carrying them to early success. Their songs were hits and refreshing which is why people gravitated to the group. I do agree them debuting as a Hybe group does generate more hype than debuting elsewhere. So, that part helped a bit with early success but you still need to have good music to do most of the work.
Go look at their streaming and listeners between How Sweet and ETA or whatever was before that. There was a significant drop off but cant remember where I saw it.
What do you mean by "more of the same"?
They were setting the trend then they first debuted. Their most recent releases have been in the same vein just not as good, and many other groups are doing a similar concept now. Do they pivot and remain trendsetters? Or do they go back to a similar concept? Last comeback there was some commentary that their concept didn't hit as hard as when they first debuted.
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Streaming doesn't seem that bad. Both How Sweet and Supernatural weren't major hits like their previous songs. If I look at spotify I can see Aespa had a stronger year due to getting more stream for each of their major songs. Even with the decline they still had a strong year with limited promotion.
I do agree they need to work their way back up because going this long without new music in kpop is dangerous
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Unlikely (and I would question the premise that NewJeans broke out in the west). Their success hinges on how much American K-pop fans would support them.
I can't speak for the rest of the west, but America is currently seeing a resurgence in local female pop acts as well as continued success from its old guard. so the competition is immense. The landscape when Blackpink came in and now is night and day. What niche does NJZ fill that is available? Girlgroup is a contested spot from other Korean group and even the budding international girlgroups (Katseye). While soloist is a different level of competition, we see even Blackpink members not doing amazing in the America at the moment despite a big push from their labels.
I don't see space for NJZ greater than what is available for other K-pop groups from third and fourth gen.
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Curious, which stats show this?
I don't think Hybe and Army were carrying them to early success. Their songs were hits and refreshing which is why people gravitated to the group. I do agree them debuting as a Hybe group does generate more hype than debuting elsewhere. So, that part helped a bit with early success but you still need to have good music to do most of the work.
Lots of ARMY were streaming them.
But yes, they had good music too. Super Shy was one of my top streamed songs of the year.
Too bad it ended up this way.
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You only have to look at their physical sales, too, to see they weren't as popular as their 2023 songs, like others in Hybe. However, I think it was pretty much on trend, as a majority of the industry saw a drop in sales.
QuoteThey were setting the trend then they first debuted. Their most recent releases have been in the same vein just not as good, and many other groups are doing a similar concept now. Do they pivot and remain trendsetters? Or do they go back to a similar concept? Last comeback there was some commentary that their concept didn't hit as hard as when they first debuted.
That... doesn't surprise me. TBH, I loved How Sweet, and Bubble Gum, but Supernatural was their weakest in terms of concept and sound. The concepts for 2024 were towards Japan, but I think everything was hampered by what has transpired. Aside for that bit, I think the songs should've been in Japanese, as last year would've been a great way to mark their debut in Japan, properly.
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With only 2 inappropriately stacked singles
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With only 2 inappropriately stacked singles
LSF did that bad?! Jeez... I bet SouMus were seething
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