What's gone wrong with JYP's GG's?

Wow, I remember when we used to get these threads at least once a month, if not more.

You know, the fortnightly "What went wrong with JYP/Twice/Itzy/Nmixx" threads?

But now we barely ever see them.

You know JYP has fallen when users can't even muster the energy to post the regular "what went wrong" threads

Twice and Itzy are fine and Nmixx I guess as Big3 groups always do well! But it’s sad Nmixx haven’t had a hit yet! At least Twice and Itzy did.

I think for Nmixx two things 1 being Jini as you mentioned I know a lot of fans were upset when she left and with no public explanation

The second I think their debut era was so hated by Korean public it put people off for good. They can still chart with this comeback as they only just started promoting!

I think Jyp messed up with debuting nmixx only a couple of years after itzy AND debuting them with a concept somewhat similar to itzy.

yes nmixx has the whole “mixxpop” thing going on but when it comes to certain songs between itzy and nmixx you can exchange them for either group and they could pull it off. they’re on the thin line of being too similar with their experimental/wacky sound.

tbh i feel the only way jyp can have another mega successful girl group is if they go the same route as twice again. a large korean girl group reminiscent of early twice could definitely help them propel back into the force they used to be imo.

Itzy & Nmixx have been sabotaged by their producers. Twice are merely an example of Korean pop fans being too fickle and afraid of change in the long-term. When they're not busy headlining international stadium shows & music festivals, I'm sure they're crying into their piles of money, wondering where it all went wrong.

Quote from babymon-gals

I think Jyp messed up with debuting nmixx only a couple of years after itzy AND debuting them with a concept somewhat similar to itzy.

yes nmixx has the whole “mixxpop” thing going on but when it comes to certain songs between itzy and nmixx you can exchange them for either group and they could pull it off. they’re on the thin line of being too similar with their experimental/wacky sound.

tbh i feel the only way jyp can have another mega successful girl group is if they go the same route as twice again. a large korean girl group reminiscent of early twice could definitely help them propel back into the force they used to be imo.

Or just debut the new girl group with good music! If Nmixx debuted with the type of music they release now things would be very different

I do agree with both groups being similar in concept earlier! Nmixx easily could have been a 5th gen group? Not sure why JYP wanted 2 4th gen groups instead

Quote from foreveraespaaa

Or just debut the new girl group with good music! If Nmixx debuted with the type of music they release now things would be very different

I do agree with both groups being similar in concept earlier! Nmixx easily could have been a 5th gen group? Not sure why JYP wanted 2 4th gen groups instead

And still they’re planning on debuting a new girl group either this year or (most likely) 2026.

I just hope whatever kpop girl group comes out that company follows the twice blueprint. We need more ggs like early Twice

IMG_2212.jpeg

they are still selling well but maybe just not resonating with the GP

it's clearly just terrible music

jyp needs to get these groups some good songs

Their releases are extremely inconsistent in terms of quality, direction and genre.

Twice. They matured their sound and I like it more than their cutesy sound, but lately their releases have been really underwhelming such as One Spark, and Strategy. Tho MiSaMo gets very good tracks, so does their solos. So idk why can’t JYP give Twice good tts anymore.

Itzy. Their direction is a mess. In one cb they try to appeal to Korean market, in another one to international market. Like “Cake” charted decently in Korea, and they completely changed the sound for next cb and they couldn’t chart at all.

Or how they can’t even choose the main tt correctly. No sane person in their mind would choose Gold over Imaginary friend, but here we are. Sneakers killed Itzy’s international hype, but it charted in top 10(?) in Korea. At that point JYP, should’ve put clear direction, and choose what market does Itzy going to appeal.

If Itzy is going international - then Release tts like Cheshire, Loco, Mafia, Wannabe

If Itzy is going for domestic appeal - Go for Sneakers and Cake.

But unfortunately, JYP wanted to sit on 2 chairs and it backfired massively. One cb - international appeal(Cheshire), next cb domestic appeal(Cake).

This inconsistency made their momentum extremely sporadic and killed all the hype in between cbs.

Now Nmixx- hot take, I like O.O and Dice more than any Nmixx tts. I’m not liking any of their title tracks since then. But I think JYP, figured out their direction more or less, so my opinion about their current tts doesn’t really matter. Their tts are now charting more or less decently compared to other current JYP ggs. And Nmixx’s music wouldn’t appeal international market ever, so I think JYP made the right decision to focus in Korea. Their visuals also helped them a lot. Nmixx won’t breakthrough internationally, so it is right a choice for the members to fully focus in Korea.

Quote from SooYoung

My choice will directly go to Aespa easily cuz i would think OK this girl have something, they have charisma and i want to see what they do musically

Looking at this picture, and recalling Aespa's concepts and styles since debut, SM (or Lee Sooman?) really went out of their way to create something different as Aespa's theme and concept. Aside from the SMCU virtual reality that was questionable in terms of successful execution (and abandoned after LSM's leaving), Aespa had a girl crush-ish concept that was a different flavor from the usual girl crush: more like cyber(punk) crush, or hitech crush.

In the end, looks like it has worked for them.

Regarding JYP, aren't there any plans for a new girl group? It has been a while since their last one, NMIXX and aren't they the only Big 4 company without a 5th gen girl group right now?

Not sure what went wrong with Itzy and NMIXX except maybe wrong choices, but for TWICE I think that the loss of BEP as their main composer/songwriter was the biggest cause for a drop in their Korean digital charting. This combined with a redirected focus towards international promotion and western success, led to a decreasing presence of TWICE in SK.

Quote from Taemin-Identity

Sneakers killed Itzy’s international hype, but it charted in top 10(?) in Korea.

Wasn't the success of the song in Korea largely due to Cha‍eryeong's viral appearance on Lee Yo‍ung-ji's YouTube show? I d‍on't think it would've performed as well without that virality.

Quote from Taemin-Identity

And Nmixx’s music wouldn’t appeal international market ever, so I think JYP made the right decision to focus in Korea. Their visuals also helped them a lot.

I think this is the first time I've heard NM‍IXX referred to as a "visual" group.

Quote from SooYoung

one word : BORING

and it's not the music let's stop lying to each other, tomorrow Itzy or twice or even NMIXX can release Love dive, Supernova, Perfect night or Tomboy and it would still flop hard everywhere

JYP GG are just respectfully Boring, their comeback are not exciting

A song will flop everywhere if you're not able to tease it and build expectations for it and it's where JYP suck

JYP doesn't know how to create a concept for his gg, and create their own identity so when you put a JYP GG next to another GG

and you show them to someone and you ask them "tell me if tomorrow these two groups are releasing a song which one you would be interested in ? "

Like for example if tomorrow someone show me this pic of Itzy and this pic of Aespa and ask me to choose only one group to listen to their song tomorrow

My choice will directly go to Aespa easily cuz i would think OK this girl have something, they have charisma and i want to see what they do musically

while looking at itzy picture i'm thinking "ok this girl will do what all the other artist i already listen do"

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You decide what music to listen to based on photos of the artist? Very odd.

Itzy's musical direction is the worst among them. The irony is that Park JYP himself is in charge of the group

Same for Baemon, lol