First of all the promotion budget that was being split between newjeans and le sserrafim will now be shared with illit too and since illit is a new group and is already doing really well, hybe might get a idea that illit has possibility of even surpassing newjeans so hybe will give illit the most priority when allocating budget.
Also it was obvious bang pd wanted a newjeans of his own directly under his control instead of min heejin and illit is basically just that so its very likely that bang pd throw all its support to illit while newjeans will have to fend for themselves. I won't even surprised if bang pd starts stealing future newjeans concept/songs and gave it to illit instead.
Update:- i knew illit will cause problems
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