This is the Reddit post:
They have the music, the talent and the looks. I think they will follow a similar path to bts (not comparing them as artists, their overall success or experiences!!) where they will have a big global following before being appreciated in SK *industry since they are from a nugu company. The attention they are getting online reminds me of rookie bts when they gained many fans before they had a proper platform in the industry since they weren’t from a big company. Not saying they will be as big as bts (nobody will probably) but they will be the next breakout star from a nugu company.
For me, people forget that BTS literally popularized social media in Kpop landscape. That's one of the reasons why their online hype matches the size of their fanbase.
For KOL, they're doing well with a lot of online hype among international Kpop fans now, but this isn't new. Before them, there were groups like XG last year and 50/50 earlier this year that these 'fans' swear will become the 'Next Big Thing' in Kpop. The same kind of excitement was seen with groups like Loona, Dreamcatcher, Cherry Bullet, and more during early of their days. Yet, not everyone becomes as big as Gidle or Stayc.
International kpop fans often get too excited about these groups until newer shiny nugu group come along, and the cycle repeats. We said these to top groups, but the narrative fits these nugu groups better. At least, those popular groups will still popular even if they're not on the top anymore, but these smaller groups? They have their high hopes seeing the hype they receive online just to be forgotten the next day when these kpop fans find new toys to hype or when their songs didn't as hit as before. Stayc and Gidle able to bounce back, but how many of these smaller groups will able to do so?
In conclusion, Kpop fans should stop taking online hype or hate too literal.