The Company.
Fans will try to delude themselves and pretend their groups are what matter but in kpop only the company matters at the end of the day.
How many times have we witnessed successful groups debuting with great acclaim, only for them to fall into nothingness the moment their company gets tired of them and decides to move on to their next new shiny toy, and then the cycle can just start again. It's just sad at this point.
Nope! At the end of the day, idgaf at the company at all. I stan one group. Just BTS.
I couldn't tell you the names of most groups not to mention names of their members because I simply couldn't care any less.
Other than the names of the Big 4, I can't name any other Kpop Labels.
Mention BTS . . . . you have my attention.