BOYNEXTDOOR, Hybe's new boy group from Zico's label failed to chart on any major digital platform.
Their current album sales are around 33k.
Album sales I understand since they're a brand new group with no survival shows to back them up etc. However, a bit surprised that they didn't even chart on Bugs.
Do you think they will rise once they amass more of a fandom? Do you think KOZ's strategy of not promoting the individual members at all pre-debut backfired? It worked for New Jeans because they were a gg that relied on the GP. But since bgs rely on fandom, I think KOZ could've come out with some pre-debut variety show content or something to build a fanbase.