Twice marketing & promo this era is lowkey top tier

must be something in their post renewal contracts!!!

Probably because finally JYPE stop debuting new girl groups

No more Itzy

No more NiziU

No more Nmixx

Finally, some of the budget can somewhat be used on Twice. The lack of quality promotions have been obvious for the last few years even during The Feels

I totally agree. I'm really hyped for all these new promo's. Like this has been my favorite Twice roll out in such a long time.

Maybe because Covid is finally over and they can start to do promo like how they really wanted to if covid never happened?

Man... I really don't want to admit JYPE did something right in the promo department.....

Hopefully it's because JYPE finally realized Twice is their one in a million and they can't just replace them by pumping out newer GGs...

Quote from selfmate

must be something in their post renewal contracts!!!

Quote from buffyfan

Maybe because Covid is finally over and they can start to do promo like how they really wanted to if covid never happened?

These are probably the top 2 reasons

they have woken up. nmixx is giving them about $1,000 each comeback, and that's being generous. NiziU...flop, itzy...save them. at least twice is getting their bank. queen behaviour. #love #slay #savenmixx

#twicepower

A2K.......

JYPE and Republic Records American Kpop Group will have their Survival Show some time in the next few months.

The best advertisement for that is JYPE's GGs being active.

In this month (March 2023), NiziU, TWICE and NMIXX will have or have had a Comeback while Itzy is on their World Tour.

Republic is definitely pushing the hype for TWICE as JYPE's representative GG, it probably won't be a surprise if JYPE GG members appear on the Survival Show.

Quote from Armedryu

Probably because finally JYPE stop debuting new girl groups

No more Itzy

No more NiziU

No more Nmixx

Finally, some of the budget can somewhat be used on Twice. The lack of quality promotions have been obvious for the last few years even during The Feels

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Nephew penguin you're so weak

Itzy is great you clown penguin delulu

Quote from Roses-are-Rosie

Nephew penguin you're so weak

Itzy is great you clown penguin delulu

It was true for Itzy last year with their lack of promotion for their first english single. They were on tight budget because Nmixx debut last year as well

Honestly idc I rather them investing in playlisting it costs less

Quote from ellenote

they have woken up. nmixx is giving them about $1,000 each comeback, and that's being generous. NiziU...flop, itzy...save them. at least twice is getting their bank. queen behaviour. #love #slay #savenmixx

#twicepower

Niziu is far from flop. They just have their DOME tour last year.

Quote from Armedryu

Probably because finally JYPE stop debuting new girl groups

No more Itzy

No more NiziU

No more Nmixx

Finally, some of the budget can somewhat be used on Twice. The lack of quality promotions have been obvious for the last few years even during The Feels

Display More

This... It is the same with the previous company I worked in as well, we keep telling them big shots we don't need new product we need exposure to public but those exec just don't get it and keep allocating most of the budget to R&D...

But considering how much of a money chasing d***bag JYPE is, I bet they are planning to make Twice big so that their new US gg could get more hype than Twice when they debut.

They kinda did the same thing in the past with NiziU in Japan.

As someone who complained alot about the lack of promotion when MLSR dropped I'm happy to see it. Seems like JYPE is actually making some good moves this time and the delayed drop of the dance practice has helped maintain attention for MLSR as we get closer to the album. I guess this means they have earned a single cookie (but only the lumpy partially burnt one )

Quote from jimeous

A2K.......

JYPE and Republic Records American Kpop Group will have their Survival Show some time in the next few months.

The best advertisement for that is JYPE's GGs being active.

In this month (March 2023), NiziU, TWICE and NMIXX will have or have had a Comeback while Itzy is on their World Tour.

Republic is definitely pushing the hype for TWICE as JYPE's representative GG, it probably won't be a surprise if JYPE GG members appear on the Survival Show.

Display More

No matter the reason, it is still great, dude. Idk why you're being negative about it.

Quote from whats-your-game

This... It is the same with the previous company I worked in as well, we keep telling them big shots we don't need new product we need exposure to public but those exec just don't get it and keep allocating most of the budget to R&D...

Can't come up with a better example than what Disney is doing to their top franchises like Marvel and Star Wars by trying to appeal them to "modern audiences" and introducing bunch of new and diverse characters nobody cares about. They had a working formula bringing them billion but they wanted to reinvent the wheel.

Sorry, but performing on "random" late-night shows is a lot better than truly random things like lighting up the Empire State Building or frigggin' Roblox. Considering they're staying in the US for over a week, in two cities that are filled to the brim with promotional opportunities, and only making two TV appearances, I wouldn't be thrilled with their promotions.