Billlie: from SM, viral fancams, viral songs, yet still nugu. Why?

I'm hesitant to call them nugu, but I think that they are a young group, and still have potential to grow.

How are they from SM when they arent even allowed on Kwangya club, lysn or bubble?

They arent part of any of SM promotions either.

SM is not even lifting a finger for them, which is a shame. They are really a good group and could do better with some backing.

Quote from icyruios

FROM SM

It's like saying IVE is from kakao and that IU is in the same company as them

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it's not, it's more like saying newjeans and lesserafim r under hybe. both under sub labels, stll under the same overall label.

WAIT CAN SOMEONE EXPLAIN HOW THEY ARE UNDER SM

Quote from eunchaepower

WAIT CAN SOMEONE EXPLAIN HOW THEY ARE UNDER SM

Mystic Story is a sublabel. Same way in that ador or source music are Hybe sublabels.

I think however, since Billlie is very separate from other sm groups in terms of branding and image, not a lot of people know that. Like, you don’t see them included in the sm family stuff, yk?

Hybe on the other hand, uploads basically all their groups music on one channel, allowing the groups to be more connected brand and image wise.

In this case, Infinite and Lovelyz were also from SM since they bought Wollim at some point whereas they are in fact sub labels which have nothing to do with SM in terms of promotion and branding.

Billlie fanbase is really growing. They last album sold around 80k, they are clearly not a nugu group anymore. They are a mid-tier group.

Billie is not nugu, they were before Gingamingayo went slightly viral.

Most people don't know mystic is under SM as SM has a lot of subsidiaries that they do fuck all with. Lovelyz is technically an SM group by that same logic. Hybe brands the sublabels as a sort of Hybe family, so most people see LSF and NJS as Hybe groups. SM doesn't.

I was really hyped for them predebut because of Haram but their music is honestly really terrible. Gingma thing is awful and while Ring My Bell isn't bad, it's not that great and not the right comeback to respond to Tsuki's hype.

Basically like Nmixx with a lot less resources

Quote from timedisplace

it's not, it's more like saying newjeans and lesserafim r under hybe. both under sub labels, stll under the same overall label.

except that SM doesnt allow Billlie in SMtown concert or any other SM activity. Not even in their app lol. They literally dont do anything to promote them.

Quote from icyruios

Wait 80k?

That's actually pretty solid

Their growing popularity is underestimated by a lot of Kpop fans.

Billlie is not a SM group

and that's a good thing

I don't want SM to interfere with Billlie or Mystic Story's creative input whatsoever.

let Billlie and Mystic Story be their own entity creatively and grow independently

let them hold their own and show their own colors

and yes Billlie is growing

slowly but surely

it's nice

Quote from timedisplace

it's not, it's more like saying newjeans and lesserafim r under hybe. both under sub labels, stll under the same overall label.

It most definitely is not. SM does not promote their subtables under their brand. That’s a HYBE thing and I think they’re doing it mostly because they don’t have a legacy of older acts to make that whole company fan image. SM town is already 48299294 hours without adding any of their sub labels

Quote from Lulu_Key

except that SM doesnt allow Billlie in SMtown concert or any other SM activity. Not even in their app lol. They literally dont do anything to promote them.

Quote from ISaidISaid

It most definitely is not. SM does not promote their subtables under their brand. That’s a HYBE thing and I think they’re doing it mostly because they don’t have a legacy of older acts to make that whole company fan image. SM town is already 48299294 hours without adding any of their sub labels

yea i was gonna add that part but it's not at all relevant to what the op comment is. it's the same just without the promotion, that goes without saying or at least it should

just gave a popular example of a main label and a sub label and ppl act like i was born yesterday

SM keeps its sub-labels very very separate except for ScreaM and the classics label. They don't appear on the main corporate channels like SMTOWN global or in any of the companywide activities like SMTOWN shows. We're getting pounded about a whole winter album bringing in everyone on the main label and you notice you don't see anyone from Million Market or Mystic Story rolling out to any part of that.

This is very different to say Hybe - you can tell me as much as you want that Ador is a separate label but there's a big ol' Hybe labels sticker on the video if I look it up on YouTube (it's on the Hybe labels channel). Same with Pledis. That's a distinction the label's fans make and not the casual viewer, which is exactly how Hybe wants it and is smart IMO to potentially build a following for the sub-labels as well as the large corporate brand.

YG keeps its black label separate but we all know that's YG.

Million Market and Mystic Story don't promote their artists very heavily or with large budgets and they feel like small labels - HOWEVER, if you've seen the budgets of enough kr&B MVs and photoshoots and small girl groups, you can tell there is money there behind these labels. Billie's videos are very very nice for a nugu group.

This is not a cheap video.

They also appear on the music shows with nice costumes and in Spotify playlists - the SM dollars are there, although they won't be the cover pic or have lots of promos with Spotify like an aespa. You'll also see SM's hand when these smaller artists pop up on larger artists albums or have that artist pop up on their - Moon Sujin (Million Market) with EXO-SC and NCT's Taeil, Chancellor (Million Market) with Taeyeon, Penomeco (at Million Market at the time) writing EXO's Tempo and NCT's Make A Wish, in addition to guesting on songs.

The other place Billlie has access to is in terms of SM's in-house writers. MinGtion wrote RV's Queendom and NCT's From Home, in addition to many other SM songs, including Billlie bsides. Other frequent SM collaborators like Cazzi Opeia, Deez, Saay and Le'mon also pop up on Billlie's songs, which makes them very different to your average mid-tier/nugu group. These are all writers who worked on hits for Shinee, EXO and RV and wouldn't be touched by the budget of a tiny label. This is why their bsides are so strong.

minGtion

mingtion, Le'mon

Deez, Saay

Cazzi Opeia

Because they aren't promoted with sm labels.

Most groups outside of the Big 4 + and mid-tier companies like Cube and Starship etc. are rarely talked about and are treated as "nugus".

Billlie is a still a new group and I feel that their members are slowly getting more recognition. Kpop fans know Tsuki and Moon Sua is getting more known since she's Moon Bin's sister.