Speaking exclusively of concepts and only concepts. It's like we've got an inferiority complex when speaking of K-pop acts' potential to hit big in the West. We cringe at aespa's concept, but westerners are used to way more bizarre and outrageous concepts within the past decade. One look at some of the trendiest western music videos and stage performances will tell you everything you need to know.
No hate on western pop, by the way. I think that kind of artistic expression is great. I just think it's worth keeping an open mind to K-pop concepts the same way we give western concepts a pass. Sometimes it seems like we've got an inferiority complex going on.