NCT are "always on the cutting edge". A lot of groups "are trying to follow them and catch up to the new trend they are always creating" - Kpop producer JOONY

Why do other producers look for their sound when it's garbage? sus

Quote from butterbutterfly

Right? One would think the NCT brand and sound would lose all its reliability after one of their units released "possibly the worst song ever made in history of music". But these producers keep complimenting their sound.

Would love to check out this producer JOONY's photocard collection!

Let's be honest, kpop stans weren't ready for Sticker

That’s the one thing about SM in general imo. You may not like a song due to your personal taste, but you can’t say it’s a bad song. SM has always been great on the production side and releases quality tracks.

There’s few groups (let alone companies) with that reputation.

Wbk

This aligns with a really interesting video I was watching where a producer (non kpop) was reacting to Gimme Gimme. The producer was explaining the way the layers and elements worked in Gimme Gimme, which I found really interesting and insightful!

Time-stamped to start from the Gimme Gimme discussion where he's explaining the pitch and levels..

I always say this: if you genuinely think a NCT song (specially title track) is objectively bad produced or something, search up for the instrumental... seriously, like NCT has some of the coolest on the industry, innovative yet they always sound so clean, if to those crazy beats you add the harmonization SM has been doing for years, you have an amazing high quality production regardless of being your vibe or not.

Their music gets shit for things like the flute on Sticker or their descending bassline that's so prevalent on a lot of their title tracks, but it's so painfully obvious these things are done on purpose to give a contrast to the rest of the song that I think it's brilliant.

I genuinely can't think of a single other group that has had productions like Punch or The 7th Sense, like it's legit 2076 music to the point of having written theories about the instrumental alone.

I think it’s on brand for NCT, seeing how it’s name neo culture technology. Not sure what neo stands for (please enlighten me), but the overall name gave the impression of being technologically savvy in a cultural way (lol I don’t really know how to explain it). Good for SM for being consistent.

Quote from nevermindmejin

I think it’s on brand for NCT, seeing how it’s name neo culture technology. Not sure what neo stands for (please enlighten me), but the overall name gave the impression of being technologically savvy in a cultural way (lol I don’t really know how to explain it). Good for SM for being consistent.

Culture Technology (CT) is the system developed by Lee Soo Man and used in K-Pop to promote Korea since the 90s, which includes the stages of training, the strategy to promote groups on other markets and such.

On 2016 he made this crazy ass presentation about New Culture Technology, which included the announcement of SM Stations, EDM remixes and the new group NCT (Neo Culture Technology).

So the "New" is kind of their overall startegy to produce and promote their groups since 2016 and the "Neo" is for the group which carries a similar meaning. I also think it plays with the double meaning of Neo on Matrix since NCT's concept does have some similarities to Matrix.

I also remember reading this post about Culture Technology being a plan from LSM to make SK a free-taxes country, dependent on just the country's cultural exports, but I can't find it.

He also always talks about this "Culture first, economy second" approach he believes in, it's truly fascinating, scary, mindblowing and dystopian, just like himself.

And if we talked about his obsession with AI too... he really is a fascinating character ngl

Quote from MakotoNijima

Culture Technology (CT) is the system developed by Lee Soo Man and used in K-Pop to promote Korea since the 90s, which includes the stages of training, the strategy to promote groups on other markets and such.

On 2016 he made this crazy ass presentation about New Culture Technology, which included the announcement of SM Stations, EDM remixes and the new group NCT (Neo Culture Technology).

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So the "New" is kind of their overall startegy to produce and promote their groups since 2016 and the "Neo" is for the group which carries a similar meaning. I also think it plays with the double meaning of Neo on Matrix since NCT's concept does have some similarities to Matrix.

I also remember reading this post about Culture Technology being a plan from LSM to make SK a free-taxes country, dependent on just the country's cultural exports, but I can't find it.

He also always talks about this "Culture first, economy second" approach he believes in, it's truly fascinating, scary, mindblowing and dystopian, just like himself.

And if we talked about his obsession with AI too... he really is a fascinating character ngl

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Wow this is fascinating! SM does play a pivotal part in developing kpop and it would be interesting to delve deeper into his thinking. With his Interpol scandals and him building the Kpop formula, LSM story would be a hella interesting movie!

Quote from nevermindmejin

Wow this is fascinating! SM does play a pivotal part in developing kpop and it would be interesting to delve deeper into his thinking. With his Interpol scandals and him building the Kpop formula, LSM story would be a hella interesting movie!

Honestly if I was a journalist, there's little people I would be more interested on to interview or to talk on private than this man lmao, like I'm really curious about his life, how he has planned concepts for so long for their groups, why Interpol searched him, what's this "ideal" he wants to reach for SK or the world... oh, and he always mention how he has a "manual" only some workers at the company can see to produce content depending on the country and such... Like you can tell he majored on computer engineering the way he managed and produces on an entertainment label.

It's true. Lots of these nugu or new bgs music and concept is walmart NCT music. Personally I hope they stop, it only works with NCT.

🧢🧢🧢🧢🧢

I remember someone who worked on Boss said many companies were asking them to produce something like Boss for their groups lol