Many times I keep reading this is part of YG's mastermind plan but for the hype it might generate, how many fans did bp lose in the process? not everyone is gonna wait almost 2 years. They convert more people into kpop fans than any other girl group by a mile but can't retain them all with so little content.
So tell me again how it is benefitial for bp to serve a bunch of new kpop fans on a silver plate to their competition. They are indirectly carrying the industry whether we want to admit or not.
At least we got a comeback coming soon tm so anticipate I guess