KPop wave survey 2024 - BTS, BlackPink, Psy, Twice among the top 5 - where is the 4th Gen?

    The 2024 Korean Wave survey was conducted by the Minister of Culture, whose head, the old ex-actor Yoo Inchon who is 74 years old who will be replaced when there is a new government in Korea in June.


    Given that the old relics of the old order in korea are mostly discredited, massive changes are expected.


    That aside, the survey yieled the biggest KPop stars around the world.



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    Among K-pop artists, 24.6 percent of respondents rated


    BTS as the most popular act, securing the band's spot at the top for a seventh consecutive year.

    Blackpink followed with 12.3 percent, marking its sixth consecutive year in second place.

    IU,

    Psy and

    Twice rounded out the top five, with 3.1 percent, 2.2 percent, and 1.8 percent, respectively.



    --===


    What did the 4th gen do?


    Why they are not making impressions among international fans?


    Where is Seventeen and Stray Kids?


    And what is the Senior Singer, who did not promote outs ide of Korea until last year, at #3 and other more relevant acts are not counted?

    is it a surprise?


    three of the groups mentioned were groups where all members who started with the company renewed with the same company (BTS, BP, Twice)


    the third generation established groups are the biggest BG and two of the biggest GG in kpop


    I could be wrong but previous generation groups (especially GG) have mostly disbanded or at least don't comeback as regularly

    4th gen like SKZ might reflect in later years I guess, need more time? I know SKZ was the only 4th gen in the top 10 this previous survey from last year already. You can't imply they haven't made an impression among international fans when they're on a record-breaking worldwide stadium tour.


    Not sure why you'd expect SVT though.

    This was obvious to anyone who didn’t buy into the over inflated sales and streaming numbers that started around the pandemic time lol.


    I don’t even know what’s the real popularity of these new groups because every number I’ve seen feels fake to some extent.

    Outside E/SEA very few acts have any decent visibility.

    BTS and BP pretty much are it. TWICE/SKZ.. rest won't cross 1%.


    IU, Psy are largely drive by EA/SEA.


    And rest of the list are SolUnits from BTS/BP, whose relevance is their groups. I venture that they will not rank above their groups - if & when they do, then they would have arrived as Solo acts, until then they are simply

    SolUnits - Subunit of 1 member leveraging group fandom.


    4th gen does not have as large a fandom as BP/BTS/Twice have built or the immense body of work of decades that Psy/IU have.

    So it is futile to expect that of them.

    Notice something: most popular artists without fail have some of the worst music lol. Like USA literally has fucking Taylor Swift who has musicality of a pineapple. Perks of appealing to the lowest common denominator.

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    But they are still not overcoming someone who is not well known for promoting KPop over the word as well

    Psy was voted by those who did not update their KPop list since 2012


    And I feel despair on human condition about Lee Jieun being at #3, above every act on Kpop not named BTS and BlackPink.

    Quote from Elliah

    4th gen like SKZ might reflect in later years I guess, need more time? I know SKZ was the only 4th gen in the top 10 this previous survey from last year already. You can't imply they haven't made an impression among international fans when they're on a record-breaking worldwide stadium tour.


    Not sure why you'd expect SVT though.

    SKZ has been around since 2017 with their reality show and predebut Hellavator.. They debuted in 2018. Now it’s 2025. How much more time do you think they need?

    Quote from WhyKnock

    Psy was voted by those who did not update their KPop list since 2012


    And I feel despair on human condition about Lee Jieun being at #3, above every act on Kpop not named BTS and BlackPink.

    Well nobody can accuse that of IU, for she keeps entering the updated list.


    And I feel thankful for her inclusion, because otherwise it is basically 3 groups & their SolUnits. A very poor representation of what S Korea has to offer.

    Quote from nevermindmejin

    SKZ has been around since 2017 with their reality show and predebut Hellavator.. They debuted in 2018. Now it’s 2025. How much more time do you think they need?

    And they were flops until 2020 when they started gaining some momentum, only really doing anything really noteworthy since 2022. Bringing up Hellevator is.. lol. On this survey they were the 3rd highest group in the regions except for Asia Pacific (Americas, Europe, Africa), and they'll continue to grow.

    Quote from WhyKnock

    Indeed


    They can't bet someone who didn't promote for years and also another person who is not that well known for promoting KPop

    yeah this might be the benchmark for the biggest BG GG Solo Male and Solo female that ever came out of SK. wether you like it or not.

    Quote from WhyKnock

    IU at #3 shows how ineffective other acts were in the last years

    IU is an outlier even within S Korea, she can't be used to judge others.


    Both TWICE and SKZ have grown their presence.


    But everyone from BTS to TWICE took 4-5 years to make this level of international impact and in general international market does not change as fast as local.

    So it is not possible for IVE, MHDHH etc., to get their rapidly.


    And BTS/BP claimed to the spot when there were no Kpop groups dominant, whereas the new comers have to displace BTS/BP, bcoz world does not have space for more than few spots for Kpop. That is not happening yet.

    This thread is so dumb.


    Who would expect newer gen groups, most of whom haven't even been around for even 4 years, most not even 3, to unseat groups that have been around for more than a DECADE?


    That's not how these things work. Of course a poll like this will favor the veteran acts.


    Funny how the boomer and hag fans are all in on this survey but are quick to dismiss Gallup Surveys and other valid data analytics.

    WhyKnock complains about Gallup too, because his "nemesis of Kpop" does not leave the Top #10 of Gallup either.


    He is consistent.

    Quote from bbgc

    WhyKnock complains about Gallup too, because his "nemesis of Kpop" does not leave the Top #10 of Gallup either.


    He is consistent.

    IU's #1 fan is less offensive to my intelligence than the responses to the thread from the over the hill fandoms bathing in their confirmation bias just because of this one data set.


    It's so transparently desperately dismissive of younger groups, who have absolutely no chance at appearing in a poll like the one presented in this thread.

    Quote from Yama-Chan

    IU's #1 fan is less offensive to my intelligence than the responses to the thread from the over the hill fandoms bathing in their confirmation bias just because of this one data set.


    It's so transparently desperately dismissive of younger groups, who have absolutely no chance at appearing in a poll like the one presented in this thread.

    :-P salty that MHDHH aren't there?


    A great group will be in all datasets. And we do have higher expectations from the younger gen, that they achieve what the older gen achieved in a shorter time. That is the indication that the industry is still growing.


    If that is not happening, then it is a plateau.

    Quote from bbgc

    :-P salty that MHDHH aren't there?


    A great group will be in all datasets. And we do have higher expectations from the younger gen, that they achieve what the older gen achieved in a shorter time. That is the indication that the industry is still growing.


    If that is not happening, then it is a plateau.

    That's stupid and anyone who values data analytics knows that there is a very important component of TIME required for some sets of data.


    The influencing factor here isn't that new groups haven't achieved, but that their seniors have been achieving for significantly longer AND remain active.


    It's just common sense they would perform well in a poll like this. They haven't gone anywhere.


    Oh gee, I wonder why BTS is still ranking high all over the world. It couldn't be because they're still active, releasing music and even returning from their military service in a couple months?


    Did IU not just complete a world tour? Is BLACKPINK not about to begin another one after a round of solo albums and tours?


    DUUUUUH, people.


    LeBron James wouldn't rank as high in a global popularity poll if Michael Jordan was still active and dominating. That's how it works.


    FFS.

    Very salty.. why so worked up? Bad day?

    Quote from bbgc

    And BTS/BP claimed to the spot when there were no Kpop groups dominant, whereas the new comers have to displace BTS/BP, bcoz world does not have space for more than few spots for Kpop. That is not happening yet.

    What utter nonsense. Do we pretend that EXO was not an absolutely massive group and they didn't dethrone Big Bang

    Quote from Styxx

    What utter nonsense.

    Couldn't agree more.


    Whose man is this?


    Anyone who witnessed Big Bang's MADE era and thinks any K-Pop act in the planet dethroned them should be banned permanently from all K-Pop discussions in this lifetime and all subsequent lifetimes, including all parallel and alternate realities.


    The **** you talking about? The Kings of K-Pop literally own the charts TODAY in the year of our queens, MHDHH, 2025, and you think they got dethroned?


    Laughable.

    Quote from Styxx

    What utter nonsense. Do we pretend that EXO was not an absolutely massive group and they didn't dethrone Big Bang

    It is all matter of extents.

    Easier to displace at home, closer to home, than further.

    Easier to displace when the older act is not that active any more.


    BTW did EXO or even BTS dethrone BB in SK - at least in number of #1 songs only IU is ahead of Bigbang. Guess it depends on the metrics you choose.


    But a 'dethronement' should be in all metrics.

    Quote from bbgc

    It is all matter of extents.

    Easier to displace at home, closer to home, than further.

    Yeah lets not pretend Kpop was ever truly big outside of Asia before BTS, showing up to kcons and performing in bingo halls is not popularity. Nobody knew who the fuck you were except the 10 people in attendance

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