Just like how mhj is recognised as the mother of newjeans. YG is trying to mimic her and portray himself as the father of babymonster or something. He always pushes himself in babymonster's contents and you'll see him show up in majority of babymonster's behind the scenes contents. He even puts jokes and lines about him in scripts of babymonster's variety show contents. Most of the announcement of babymonster's are made with his video.
He's trying really hard, like 20x hard, even mhj doesn't shows up in group's official channel contents like he does.
. It's Sooman obviously 
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