2023 is the year when Melon Awards finally gets to beat MAMA.
For whatever reason MAMA is being held in Japan. (In 2014, when MAMA gave the Lifetime Achievement Award to Lee Jieun, it was held in Hong Kong.)
MAMA lineup
First round
Ateez, INI(Japan only), JO1(Japan), NiziU(Japan), RiiZE, DBSK, xikers, ZB1
Second round
&Team(Japan), BoyNextDoor, El7z up (the temporary girl group created from Queendom 2), Enhypen, Gidle, Kep1er,Le Sserafim, Seventeen, the crew from Street Women Fighter 2, txt.
Third round
Dynamic Duo, Lee youngji, Just B, Treasure, Monika (a SWF dancer) and Yoshiki of X-Japan.
Unless MAMA can score Jungkook, which is a big if, that would be the extent of the lineup
Melon Awards lineup
NCT Dream, ZB1, BoyNextDoor, RiiZE, NewJeans, IVE, aespa, StayC, Kiss of Life plus more to be announced (probably some trot singers)
ZB1, BND and RiiZE show up in both shows.
The MAMA lineup is bigger, but is mostly consisting has-beens and those who only operate in Japan, and Seventeen is the biggest draw. I think the DBSK members meet for the first time since Changmin got married.
Meanwhile, NewJeans, IVE and aespa all show up in Melon Awards but not MAMA.
it seems Melon's lineup is stronger, for the first time., in its history.
(In 2021 BTS did not show up in any award shows so Melon , lacking a tentpole act to attract people, had to call up IU, who got to be the first female tentpole act since SNSD to end an award show - in 2022 it had to go to the trottist Lim youngwoong since MAMA got JHope).
After a domination lasting more than 15 years it seems Melon Award is having the last laugh.