Read firstly and then comment only on what you know. This is not the imaginary life you think you lead with Jungkook that we are talking about.
Also pray do tell which label was Halsey from? Artists don't do cross label collabs?
HYBE, Formerly Big Hit, Merges With Scooter Braun’s Ithaca Holdings, Bringing Together BTS, Justin Bieber, Big Machine (EXCLUSIVE)
By Shirley Halperin, Patrick Frater
Big Hit Entertainment; Bryce Duffy
HYBE, the company formerly known as Big Hit Entertainment, which is home to BTS, the South Korean pop group, has merged with Ithaca Holdings, the company led by SB Projects (SBP) founder Scooter Braun. In the deal, HYBE will acquire through HYBE America, its wholly owned subsidiary, a 100% stake in Ithaca Holdings and its properties, which includes SB Projects and management clients Justin Bieber, Ariana Grande and Demi Lovato, among others, as well as Big Machine Label Group.
Braun will join the board of HYBE and Scott Borchetta will remain CEO of Big Machine Label Group. Artists of both companies will participate in the capital increase of HYBE to further strengthen the ties between the two companies, according to a release announcing the deal. Financial terms were not disclosed.
In aligning the two entities, the newly combined HYBE is poised to be among the biggest entertainment companies with a music focus operating on a global scale. BTS and Bieber alone bring dedicated fanbases numbering in the hundreds of millions, while Ariana Grande recently surpassed 90 billion streams consumed worldwide, the most ever by a female artist — these accolades in addition to recent Grammy wins for Dan + Shay and Bieber for the song “10,000 Hours.” In what has been an especially busy month for SBP, today (April 2) also marks the release of Demi Lovato’s latest album, “Dancing With the Devil: The Art of Starting Over.” It arrives on the heels of a YouTube Originals docu-series.