Bang Si-Hyuk says it’s time K-Pop lose the K and becomes just Pop to be more successful. Do u agree?

  • Many people are mad at this western validation but let’s be honest, the best performing K-pop songs are Dynamite, Money and Seven, all English songs. So is it time Kpop drops the K? If Kpop wants to compete with Taylor Swift then something needs to change

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  • No, keep K-pop Korean. I don't care what Bang Sihyuk says, if he wants his groups to sing in English and promote in America, that's fine, but I got into K-pop because I was tired of Western pop and liked the creativity and uniqueness of K-pop. I don't understand the obsession with competing with Western acts, America will never validate K-pop, so why do these companies keep chasing after it? I get companies want more money, but K-pop is just becoming basic boring pop now, if we remove the "K" from K-pop, then K-pop will lose all its uniqueness.

  • No, keep K-pop Korean. I don't care what Bang Sihyuk says, if he wants his groups to sing in English and promote in America, that's fine, but I got into K-pop because I was tired of Western pop and liked the creativity and uniqueness of K-pop. I don't understand the obsession with competing with Western acts, America will never validate K-pop, so why do these companies keep chasing after it? I get companies want more money, but K-pop is just becoming basic boring pop now, if we remove the "K" from K-pop, then K-pop will lose all its uniqueness.

    Agreed this is what makes our music popular is because its something new something else from another place different language culture etc.


    Turning iit into western pop will be a disaster, if BTS tomorrow came back and sang nothing but English songs and copied the west entirely it would basically be one direction again and overnight BTS would flop. Why? Because people didn't like them for be western one direction clone. Plus it's almost impossible to beat a local act at their own game in their home country. The normal artists from the west would beat them. Bang is going to learn this the hard way. Many have done what hes doing and failed.


    NOBODY WANTS A REPLACEMENT OF THEIR LOCAL DOMESTIC ARTISTS!!! That's s turn off everywhere


  • I do think BangPD still wants all of Kpop to be controlled by a massive chaebol that not only tries to make money but also tries to ensure the long term viability of Korean soft power globally. The US achieved worldwide hegemony not only with its money and its weapons, but we followed our economic and military dominance with critical cultural exports like pop music, sports, and Hollywood, and underlying all of it, the most important cultural export...the English language.


    I'm sure he sees the constant competition and fighting between labels in Kpop as a detriment to the long term health of Kpop. People think Hybe is being desperate in its attempts to penetrate the US market with all these collabs and marketing endeavors but it's not about Western validation in an emotional sense, it's all business. Music is cyclical esp boyband music, and i think BangPD wants to protect not only his acts but all of kpop as much as possible by making Kpop become as mainstream as possible to minimize the pain when boyband music is no longer favored.


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    So looks like i was right on the money :yesr:

  • With the terrible birthrate the Korean market is gonna continue to shrink and he seems to think that SEA has already stagnated so the situation will become more dire, SK also have big political issues with neighboring countries that shown up every couple of years.

    I wonder if J.Y Park agrees with him seeing he has VCHA who is similar to Dream Academy

    Edited once, last by vicll ().

  • No, keep K-pop Korean. I don't care what Bang Sihyuk says, if he wants his groups to sing in English and promote in America, that's fine, but I got into K-pop because I was tired of Western pop and liked the creativity and uniqueness of K-pop. I don't understand the obsession with competing with Western acts, America will never validate K-pop, so why do these companies keep chasing after it? I get companies want more money, but K-pop is just becoming basic boring pop now, if we remove the "K" from K-pop, then K-pop will lose all its uniqueness.

    But the OP makes a good point though. The TWO biggest group in Kpop right now is singing mostly in English. The last massive successful releases from BTS was Dynamite, Butter and Seven. BP’s albums are like 90% English, if people cared for their Korean tracks why ignore their gems like Stay, Whistle, Playing with Fire but lean more towards their more popular tracks which is mostly English. I mean take Lisa’s solo for example, Money (all English) tramped on Lalisa which was the Title track…..Also wasn’t all Rose’s solo tracks in English as well!!!! I think the tone has been set that to make it global you need to sing in English, I’m sure I’ve seen somewhere that both JK and Jennie both said how they want to be viewed as pop and not have the ‘k’ attached. Also, singing in English doesn’t mean charting badly in SK, look at how Dynamite, PTD, Butter, Seven, You and I, On The Ground performed in SK, it was all good. If these two groups are examples for the younger generations, you’ll find k-pop groups singing less and less in Korean…

  • He'll find out the hard way. Certain groups are enjoying overseas success right now only because they started with "K" roots. If they tried to become an American artist out of nowhere, they would not be getting even half the attention they're getting. They have to establish themselves as a K-pop act first and foremost before they find success overseas.


    There's also a dark side to it. By doing this, you'd instill this idea in young idols that they have to bleach their cultural identity to optimize your success. We were getting to a good point with K-pop and representation. We'd only go backwards if K-pop went this route. I know idols probably don't care all that much about representation because they come from a different society, but many of us fans would resent K-pop for this.

  • But the OP makes a good point though. The TWO biggest group in Kpop right now is singing mostly in English. The last massive successful releases from BTS was Dynamite, Butter and Seven. BP’s albums are like 90% English, if people cared for their Korean tracks why ignore their gems like Stay, Whistle, Playing with Fire but lean more towards their more popular tracks which is mostly English. I mean take Lisa’s solo for example, Money (all English) tramped on Lalisa which was the Title track…..Also wasn’t all Rose’s solo tracks in English as well!!!! I think the tone has been set that to make it global you need to sing in English, I’m sure I’ve seen somewhere that both JK and Jennie both said how they want to be viewed as pop and not have the ‘k’ attached. Also, singing in English doesn’t mean charting badly in SK, look at how Dynamite, PTD, Butter, Seven, You and I, On The Ground performed in SK, it was all good. If these two groups are examples for the younger generations, you’ll find k-pop groups singing less and less in Korean…

    The thing is... They established themselves as K-pop artists first and foremost before they found success overseas.


    It might be easier for a big company to pull this off if they know what they're doing with a new group, but I can't see smaller companies finding much success unless they score a hit like "Cupid" by FIFTY FIFTY.


    Many Asian American artists have tried to find success within the United States alone, and none of them are close to the success or popularity level of these K-pop acts. You have to think about that.

  • Many Asian American artists have tried to find success within the United States alone, and none of them are close to the success or popularity level of these K-pop acts. You have to think about that.

    Have you read the interview?


    Q: Is the girl group audition project being conducted with Universal Music Group a solution to this?

    A: As I said at the Kwanhun(?) Club, it is one of various tactics. We need to expand our target to people from various countries and then introduce K-pop through artists other than Korean or Asian origins.

  • That’s dumb k pop is pop. The the k just means Korean because the music is Korean music. Plus no I think Kpop should retain its uniqueness and not just become a bland copy of the western pop

  • interesting


    a few english songs here and there is a good mix up for groups but overall I think kpop should stick with the majority of the songs in Korean

  • The English language comes from England. It's all in the name ;-)


    You can see a shift away from American cultural dominance. People are looking for media from other countries, hence the rising popularity of K-drama, Kpop etc. It's not just Korean media though, but others as well. That doesn't mean people are not still consuming American media globally, but it's not as dominant as it once was. At some point it was almost the only option of what you could consume on TV in many Western countries as well and that is no longer the case. I think it's good it is far easier to find media from many different countries, as it gives us a different point of view than always the American one, as that has become a little tiring.


    So, I don't mind it when a Korean act sings in English sometimes. They did the same with Japanese for most of Kpop's existence. 1st gen was already singing in Japanese.


    I do hope that Kpop keeps its own character, but I don't worry too much about that.

    Despite being number 1 on global charts, artists like Jisoo, Jungkook etc, get very little radio in the USA.

    The USA protects their own artists with heavy gatekeeping and people will realize at some point that they will do whatever it takes to keep their own artists dominating the charts in the USA and it's very helpful for them that radio counts on their charts. So, it's best to not focus that much on the USA. Luckily the world is much bigger than just one country, so it is better to focus on the rest of the world as well.

  • He has a point. Kpop is good before but now it's the term the western media/awards use to discredit all the big achievements. I feel he is annoyed by the fact that Kpop artists can only get, at best, some made-up "Kpop" awards despite playing on the same field or get better results than the Western singers. I can understand it if i put myself in his place tbh.

  • The thing is... They established themselves as K-pop artists first and foremost before they found success overseas.


    It might be easier for a big company to pull this off if they know what they're doing with a new group, but I can't see smaller companies finding much success unless they score a hit like "Cupid" by FIFTY FIFTY.


    Many Asian American artists have tried to find success within the United States alone, and none of them are close to the success or popularity level of these K-pop acts. You have to think about that.

    Steve Aoki might have a different opinion


    Far East Movement also had some success.


    A. Leean would also have had some success if Amber did not shoot her from the back.

  • Bang will be the end of kpop


    If kpop artist are so successfull is because of the whole fandom culture, visual and aesthetic, performance etc... Who comes from this "K"


    If he want kpop group to just be some random pop groups, the media and people will no longer care

    Because it'll just made of this group a normal pop artist like they see everyday on tv


    It'll lose this "phenomenon" aspect and lose the freshness and curiosity it brings from people

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