sm’s legacy ended with exo in 2017

Quote from mygsbeat

it’s a bit embarrassing to see them try ‘new things’ like ncts weird five million members and units or weird aespa AI concept or their cringe ‘super groups’ feeding the sm family agenda. they’re trying so hard to be quirky with that kwangya business but like just stop 😭 maybe focus for once.

imagine stop doing new things because you don't have dominance or a top group. I guess I should stop liking my fav too now.

You company stans are weird

It is called consistency, they grow big enough to now do whatever they want. We tend to see the groups as separate entities but they all are one step in SM's big idea, whatever it was.

SM is starting a new legacy and I like this one better

They are focusing on their artists long term success and making sure they have a career even in their 40s instead of the old kpop model every other company is still following and every other artist having the expiration date around 25 years old.

They are also the only ones among big agencies who debuted a group of adults in 4th gen.

Whats the point of being around as long as SM if they dont learn from their mistake and dont do better by their artists?

Quote from Yumeku

imagine stop doing new things because you don't have dominance or a top group. I guess I should stop liking my fav too now.

maybe their parents got some SM stocks and their inheritance is in line?

i cant imagine any other reason to worry so much about sm

Since when are NCT flops

Sadge

"Lee Soo Man says he has more than 600 staff teams working to create one song for their K-pop groups"

OMG EXO CLOUT IN THE TITLE

GUYS EXO IS COMING BACK THIS IS NOT A DRILL

You don't need to be THE top group to have a legacy. Red Velvet has one. And there are several top groups at the same time, no need to be the number one for that.

Exo was on top consecutively for years. They are having a good run, and individually, it's the best run. Few non-SM group members get to be as successful as Exo members.

Nct is bigger than you think.

And there's Aespa. Million sellers already with tons of talent and cfs.

If you ask me, SM is still winning. All their groups very active, promoting idols in their 40s, touring and still making bank.

Longevity is the most important thing, however successful idols are, if they can't sustain their careers, all their hard work and sacrifices mean nothing.

The newest thing in SM are soloists. Each group ends up with as many successful soloists as possible.

Wait...

Red Velvet are million sellers too. Birthday sold a million copies and it's not their most well received comeback.

Aespa is the best sm group in like 15 years though

Also RV is very hit or miss to me but they don't deserve disrespect either

Lot of facts dropped in the original post. Everything after EXO is just inferior copies of something that came before.

SM never wants a group to be bigger than their brand and that's why they threw EXO in the dungeon when they were still winning daesangs and still easily the 2nd biggest BG, SM wants a lot of really popular groups but LSM/Chris Lee's (his nephew) egos can't take having a monster group like BTS/BP/Twice where their brand gets bigger than the companies. They're probably happy with what they have now.

NCT is really the perfect group for them because it basically is the walking embodiment of the SM brand and SM can just keep plugging in trainees forever and they never have to worry about any individual members wielding power over them.

Honestly, I'm not an SM stan but I like several discographies from SM (SHINee, EXO, Red Velvet, SNSD, and a bit of f(x) and NCT).

I think that them not having an overwhelming dominant group is ok for them. All of their groups and soloists can sell reliably these days and tours are doing decently, mainly the NCT units. They're not suffering from lack of funds and probably won't for a long time.

Also NCT Dream is basically the 3rd biggest boy group in Korea as of now.

SM is fine for the time being. HYBE label groups are trendy these days like Big 3 groups in the late 2000s-mid 2010s. Kpop is a revolving door.

Quote from Lulu_Key

SM is starting a new legacy and I like this one better

They are focusing on their artists long term success and making sure they have a career even in their 40s instead of the old kpop model every other company is still following and every other artist having the expiration date around 25 years old.

They are also the only ones among big agencies who debuted a group of adults in 4th gen.

Whats the point of being around as long as SM if they dont learn from their mistake and dont do better by their artists?

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praise be to SM's founder

PRAISE BE!!!

hmm im just curious

What makes you think that SM is performing worse than JYP?

JYP acts except SKZ are flopping harder than SM counterparts