SNSD comeback is just another fanservice
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I don't see why that's a bad thing though? It was clear from the beginning, that it's a comeback for their 15th anniversary so surely it's going to be directed mostly to their fans.
Tbh, SNSD are past the time when they had to cather to the general public and work against other groups to stand out. They're an established 15-yo group, they already have the recognition and got together for a long awaited comeback to celebrate their anniversary. So the song and the MV very much fit that.
It's not that this means they will be "back in the game", competing against other groups for the fame. This comeback was never meant that way, as the members already established their solo careers. They didn't have to comeback but I think they did it for us, hence the fanservice
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Tbh, pretty much anything SNSD does as a group at this point is mostly fanservice for the SONEs and I honestly don't think they care too much about getting support from the GP. The girls are all successful in their own paths, considered legends and have nothing left to prove really. That being said, I'm pretty sure their comeback will be a success
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Of course it is.
They have not indicated resuming an active career, have they?
Then it is purely a commemorative release for their 15th anniversary, and that will be targeted to the SONEs, hence the song referencing a lot of nostalgia.
Public who is unaware of their history, is secondary. If they enjoy the song, then fine, it is bonus. But not the primary intention.
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Nostalgia Queens delivering bops
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Being in a girl idol group is a lot more hindering to a solo career than being in a boy group
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SNSD top 10 on world wide Itunes.
But what got my attention, people are still buying gangnam style out there.
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