You are CEO of cosmetic/fashion brand. Who would you pick as brand ambassador of your company?

Wild Card.

I would go with a still growing group with an established fanbase but not a top group and without any prior brand deals.

So, their fanbase would eat it all up, as they can finally brag about their group having a deal.

They will also be happy and engage with the extra content (magazine spreads, instagram posts on my brand page etc).

If it's a group with many brand deals, the fanbase won't care that much unless I'm the best, most famous brand in the world.

Also, when they're still quite new, there is still potential for growth and by the time they're even more famous, you will be associated with that group already.

smart move to save $$ and maximize profit!

wild card is too expensive, I'd be gambling on a cheap fresh face!

Wild Card sounds awesome!!!

A.C.E cause I love these guys and they are handsome

+ smaller groups need it more than famous groups because it's proofen that the more you see someone, the easier you recognize them so that might be good advertisment towards the group themself

lets go with

Smart move - fresh face from rookie group currently charting well on Melon (6)

but doesn't necessarily have to be charting well on melon per se ie. someone like sullyoon

I'll do a substantial background check first especially school life.

I’d go with least popular members of a popular group. There is some recognition and awareness but at a lower cost and with potentially more effort/work put into by the celebrity.

You get the benefit of some familiarity but because they are not super popular they will work harder/provide more content like a new face would.

Using a recent example, Johnny is a less popular member of a popular group but ended up getting the most mentions at the Met Gala. In all of his interviews, he continued to emphasize the designer and the brand. He often references specific Nature Republic products in off the cuff non-promo related content because Nature Republic has a CF with NCT 127.

Safe bet

Jennie or Lisa

Kai or Sehun

I would like to get Lisa, Karina and Seulgi at all costs. their faces are unforgettable, Lisa and Karina have this distinctive and fierce vibes for things like jewelry but also go very well with a more unisex theme + Seulgi is just very unique

Smart move - fresh face from rookie group currently charting well on Melon

I will pick someone from Ive, Aespa or StayC depending on the money i can pay for endorsement

Miu Miu - Wild Card. Went to an 18 years old Wonyoung

Gucci - Safe Bet. Went to a 1,343 years old IU, who , at the age of 1,341, actually went to Italy just before the lockdowns began to attend the S/S 2020 fashion show at Milan.

OT4 BLACKPINK. Sure, it'll cost me a lot, but I'll also be making a lot from Blinks from the increased sales due to them. Plus, they'll thank me for having them all work together, since so many Blinks just want to see them together.

Quote from YouChanDoThis

OT4 BLACKPINK. Sure, it'll cost me a lot, but I'll also be making a lot from Blinks from the increased sales due to them. Plus, they'll thank me for having them all work together, since so many Blinks just want to see them together.

smart

Quote from bartkun

ah you kind of found a loophole

for that wild card I meant more groups like Dreamcatcher, WJSN, LOONA, fromis_9, you know groups which have solid but not outstanding sales, and their fanbase is also medium, deffo not the biggest

Ah, I see.

Quote from WhyKnock

Miu Miu - Wild Card. Went to an 18 years old Wonyoung

Gucci - Safe Bet. Went to a 1,343 years old IU, who , at the age of 1,341, actually went to Italy just before the lockdowns began to attend the S/S 2020 fashion show at Milan.

Well Gucci made a wise decision, now it is not just in Korea, but she will be their ambassador in Cannes.

As high profile as it could get.

Met gala invites pale in front of being invited for the work done.

Depends on how rich my company is can I afford the big names? Then ofc just go with them. Kai ofc he looks gorgeous.

Otherwise between the other choices Smart Move is the best they’re rookies so prolly they won’t be as expensive to book.

in an ideal world, my faves are charting very well, and didn't have a decrease in popularity,

so I would go with aurora from nature.

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people will recognize her because she was on youth with you 2 and placed 64! (i think)

Boomerang - Bomi