Because they were never being as genuine about that messaging as everyone liked to think, and they're not very good at keeping up the facade either. I doubt any of them are observing this comeback & thinking, "Oops, we forgot to pretend to be Kpop's resident feminists this time!" They don't care. They also know South Korea is a country that would cancel them for actually taking the whole feminism thing as seriously as their international fans perceive them to. Koreans have witch hunted other idols for exploring the topic.
That’s true about SK canceling them if they took the feminism thing really seriously (aka, all the members actually announced in an interview they are feminists or something lol), and it seems like you’re right about them not being genuine about feminism either. But as a (casual) (G)I-DLE fan and feminist who became a fan of them because of their girl power concept since debut, I’m super disappointed that they so casually ran in the entire completely opposite direction without a single thought, and worst of all, that not as many people as there should be seem to be calling them out for this.
In my opinion, this should be a huge controversy for (G)I-DLE! At least internationally, if not in Korea! Of course, there would be huge backlash from the fans who are either misogynists or don’t really care at all about feminism whatsoever, and just like using it to their convenience when it’s to uplift their favorite idols, and then throw it aside when it’s inconvenient to stanning them, but as someone who ACTUALLY cares about it I will probably stop being a fan of them starting now because of the blatant and unabashed sexism of their lead single. We should not be glorifying, celebrating, or worst of all, actively *inviting* sexual harassment in 2024!
Then again, I still stanned Girls Generation-TTS after their lead single Holler in 2014 which has similar themes of asking men to “holler” at them, and even bought their album in spite of hating Holler because they were so beautiful, talented and successful still, which in my opinion still embodied the ideals of feminism at its core (in addition to their Holler album b-sides being simply amazing if you ignore Holler).
So maybe at the end of the day, I’m just as bad as the fans who may excuse the catcalling theme in this song too simply because they love (G)I-DLE, just as much as l loved Girls’ Generation TaeTiSeo….?
Wahh, how will I look at myself in the mirror from now on….
*escorts self out