kpop is advertising on Youtube WAY MORE recently

Quote from kpopace26

These are some users on Twitter have around March:

Is this legit?

some of those ad views are like through the roof

It seems a little bit more overestimated but also I don’t think it’s inaccurate. I do think gingamayo has reached at least 5-7M views. But who knows

when lalisa came out I got it 5 times in 2 days. i've also gotten love so sweet, blue hour, and some wei mv. also astro and monsta x I think?

it's not only promotion though

it's giving an impression of much higher than reality popularity. Also Youtube views become incomparable as a metric if you have to check how many ads everyone used to see who ACTUALLY got bigger views for example. Like people are always shitting on TXT and Enhypen for their "bad" YT views when in reality they'd probably be getting the same "good" numbers as a lot of the groups hyped for them, if they had ads. Does it actually work as promotion? I haven't really seen groups get higher organic views after a comeback with high ads. It's mostly down to hype.

you can only check ad views if mv charted on yt charts

and compare with kworb numbers (+/- 500k error)

i'm actually really surprised that treasure did better than skz on 2nd and 3rd week

Quote from dopiee

I've never had a single k-pop related ad, except the McD bts one

I've only ever gotten two ads, that one and the Samsung one. And i live in the States...who are all these ads being targeted towards? Kpop and Kpop fanservice content make up at least 25 percent of the content i watch every day.

I want to share that I finally got my first K-Pop ad!

But it was a search result ad, not a video ad

and u also dont know how it impacts the reco lists if it has ads. I understand Hybe why they dont want it. It doesn’t give them profit, it doesnt show the organic growth of their artists and mostly it’s just for music show wins. I think the real measurement of fanbase growth is to look at the likes & number of followers in YT.

For reference and insights:

I've gotten aespa savage and dream come true, bts, blackpink ice cream, and other bg's and gg's ads before I'm shocked not everyone encountered kpop ads

Well they need to reach the audience and particularly for smaller groups without the same fandom base, they want to leverage all available opportunities. YT has a great and sophisticated platform for targeting the "right" audience, so you can leverage lookalikes and consumer behavior to serve kpop ads to people you know watch kpop videos and even get narrowly focused on the type if you want, like people who listen to girl groups or people who listen to Stray Kids if I had a hip-hop oriented group.

That's the beauty of social and digital advertising.