Why did SM overstated importance of AIs in Aespa's concept and work and got them buch of extra hate?

  • In initial Aespa debut reports, SM massively overstated AI rule in Aespa work and career.


    That overstatement caused alot of hate and sexual remarks directed toward the girls for no reason.


    AI are like not even 1 percent of their work

    Those mofos don't even get new clothes in two years


    People implied SM has alot of sexual intentions with those AIs


    If anything Aespa concepts make them nuns compare to industry standards lmfao


    SM got them hate for no reason but that's what that company do

  • It’s SM. They like to announce things in a grandiose way.. SuperM comes to mind. Not sure why they don’t think of the backlash their idols would face. Glad things died down already.


    I also think some people will make a deal out of something that they think can hurt a group’s success. Blow things out of proportion with far fetched scenarios

    :ak_jungshook: ok, never thought about it from that perspective, but they do tend to really go big with the pronouncements...

  • people made up groundless rumours about SM launching a hotel business where the AIs would provide sexual services to fans and many believed and ran with it. There were threads and posts in the pre-revamp forum comparing Aespa's concept to prostitution. I don't see how the initial announcement of Aespa's concept would explain reaching such nasty and malicious conclusions.

    Let's not downsize the responsibility of those people by implying it was all planned by SM for whatever reason.

  • It’s SM. They like to announce things in a grandiose way.. SuperM comes to mind. Not sure why they don’t think of the backlash their idols would face. Glad things died down already.


    I also think some people will make a deal out of something that they think can hurt a group’s success. Blow things out of proportion with far fetched scenarios

    while SM overstated AIs stuff, they did not implied anything sexual. That was the derivative of bunch of nasty users here, lets not give them a pass.


    Same with SuperM, nothing in their promotions warranted the same users to come up with lines like "SM is selling Kai's body". The amount of sexual harassment directed at him here was again AKP users responsibility.


    people made up groundless rumours about SM launching a hotel business where the AIs would provide sexual services to fans and many believed and ran with it. There were threads and posts in the pre-revamp forum comparing Aespa's concept to prostitution. I don't see how the initial announcement of Aespa's concept would explain reaching such nasty and malicious conclusions.

    Let's not downsize the responsibility of those people by implying it was all planned by SM for whatever reason.

    yup

    users who came out with those accusation are shameless

  • Yes that’s why I said people took the opportunity to blow things up out of proportions and with far fetched scenarios

  • At the end of the day it's free marketing and SM has constantly showed they don't care that much about receiving hate, pretty sure they overstated it's importance to make people have knowledge about the group and it's concept so they would not get labeled as a "Blackpink's 2.0" for their number of members since the start. It makes them different from the get go even if the impact of IA it's exaggerated, it also makes many people who was worried about it be now like "it's not that bad actually"

  • well to be honest SM just announce that Aespa will be a new type of gg compose of AI and real member

    and they expand in multiple area, much more than what the other kpop group tried


    they didn't exaggerate anything, it's just people who once they see something they are used to it, start to make tons of hypothetical things who can happen and start to create rumor, fake narrative, and blow up this thing

    and at the end you end up with a message completely twist, compare to the initial statement


    SM statement was this :

    "“This group is what I’ve dreamed of as it projects a future world centered on celebrities and avatars, transcending boundaries between the real and virtual worlds,”

    “As you can see, ‘aespa’ has artist members who exist in the real world. The real world. And there are avatar members who exist in the virtual world. The storytelling is about how they interact and communicate through the digital world, a space between reality and virtuality… it will be a new group with a revolutionary identity,”


    and people on akp and other website twist this thing into " omg aespa members will feel bad because of the comparison with their ae visual " , "the real member will be jobless because SM will push hard this ai concept " etc......


    basically the typical way kpop fans react, take the smallest things, twist it in every way possible, lost the meaning of the initial message, so they can then act offeded

  • SM statement was this :

    "“This group is what I’ve dreamed of as it projects a future world centered on celebrities and avatars, transcending boundaries between the real and virtual worlds,”

    “As you can see, ‘aespa’ has artist members who exist in the real world. The real world. And there are avatar members who exist in the virtual world. The storytelling is about how they interact and communicate through the digital world, a space between reality and virtuality… it will be a new group with a revolutionary identity,”


    People absolutely did twist things

    but the things in the paragraph you mentioned also didnt happened, hence the exaggeration

    Avatars are like 20 sec in the vid at most

    They dont do anything else in Aespa's career

  • People absolutely did twist things

    but the things in the paragraph you mentioned also didnt happened, hence the exaggeration

    Avatars are like 20 sec in the vid at most

    They dont do anything else in Aespa's career


    well it's because you doesn't follow aespa concept

    because we had the AE working in a game for the seoul ambassadory

    and people could even take pictures with the AE


    when it's a member GG birthday you always see SM staff posting pictures of the aespa members acting like they are the AE doing it to furemore push this whole " AE who live in the virtual world and interact and communicate with the members "


    you also have the SMCU episode where you can see the AE appear in the real world and go further in Aespa concept of digital and real world and how AE and human interact with each other


    they also appear in their dance performance even if it's for 20 seconds to once again push this whole narrative of AE being able to communicate with aespa members in the real world


    We also had the "MY karina " video who also push aespa concept and use the AE


    aespa concept goes way beyond just their MV, you can't judge the importance and use that sm do of ae and aespa concept just by looking at their mv

    SM always said that Aespa story telling will go beyond just their Music videos, and for the moment they didn't lie

  • I guess I do only watch their MVs

  • I guess I do only watch their MVs

    well in this case that explain a lot


    because if you watch aespa christmas video at the end they are doing a Q&A, they used the AE to act like they are communicating with them , and they are the one asking the question

    External Content www.youtube.com
    Content embedded from external sources will not be displayed without your consent.
    Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.


    SMCU is the perfect example of SM use of the AE in aespa storytelling

    External Content youtu.be
    Content embedded from external sources will not be displayed without your consent.
    Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.


    My karina video too is a great example of the use of the AE to explain how AE/human connection work

    External Content www.youtube.com
    Content embedded from external sources will not be displayed without your consent.
    Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.


    sure MY expected SM to go further into the AE concept

    but the AE use goes way beyond just the 20 second in their MV


    we already saw the AE appear more in Savage than they did in BM and Next level

    you can notice that each era show more of the AE, i guess it's a way for SM to make people warm up to the AE, and slowly let them take a bigger part in Aespa MV

  • people made up groundless rumours about SM launching a hotel business where the AIs would provide sexual services to fans and many believed and ran with it. There were threads and posts in the pre-revamp forum comparing Aespa's concept to prostitution. I don't see how the initial announcement of Aespa's concept would explain reaching such nasty and malicious conclusions.

    Let's not downsize the responsibility of those people by implying it was all planned by SM for whatever reason.

    I remember this all too well.


    But when these wild theories were disproven over time, it was crickets. Nobody acknowledged they were wrong about their speculations.


    I get it. It's one thing to be concerned, but sensationalizing it doesn't help anyone. It's not too far off from what the West often does to K-pop — assuming all companies are the same, all people involved in the industry are the same, all idols are just robots, groups don't have a single ounce of creative input, etc.


    They hear the word "hotel" and jump to the worst conclusion. Hotels are places to eat, relax, and sleep...

Participate now!

Don’t have an account yet? Register yourself now and be a part of our community!