It shows these companies are trying to do something that stands out, try to make you remember that this group is who they are & no one else. And overall trying new things instead of just staying safe eternally
NMIXX song wasn’t that great to me (still liked it), but I do love how JYP tried to make them different even for their own GG standards, let alone for GGs as a whole
And Billlies new song is pretty cool too. Felt like I was actually in another world
This goes for experimental concepts to, like NCT’s whole being with the units. They got shit on for years cuz of it, now they’re a top boy group who stuck to their guns
A song can be bad whether it’s experimental or not. So even if it is bad or underwhelming, I’ll still appreciate the effort