Yg doing mediaplay? Good or bad strategy

Good.

I don't think it counts as a mediaplay, but a promotion/marketing.

Quote from reina-en

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This is the person, here is the video where they talk about it too

Jordan Orme too.

Quote from SooYoung

but the kpop reactor react naturally to pretty much every big artist who comeback

the only kpop reactor that i know who doesn't react to every big comeback i know is Fifizappareact and she already explained why she don't do it

My initial thought as well. So this approach seems to be for their JIKJIN reaction to be prioritized and published on a given time period.

Did they offer to pay? So I can get sponsored by a K-pop company if I do reaction videos??

Quote from nahadoth

Did they offer to pay? So I can get sponsored by a K-pop company if I do reaction videos??

No pay, simply just YG reaching out.

Quote from reina-en

Some people said that those reactors were paid by yg but since I can't find a reliable source I didn't want to mention this, it could be just a rumor

No pay, Jordan Orme said himself.

It's just unnecessary and make it seems the company is desesperate.

It's not Treasure are nobodies, of course reactors will react to them naturally.

It’s good promo in my opinion. But personally, it would put me off because I wouldn’t consider the reaction genuine. I would think all the good reactions are there because the YouTuber wants to please a huge company and they would possibly be doing it only for monetary gain.

Hire me YG. I'll make sure Treasure will enter Melon top 150 on their next comeback.

Quote from icyruios

YG please email me ima give you all the media or the play you want

jumping ship from JYP to YG now huh?

but those youtubers showed interest in treasure before that's genuine so if that's true is not like they are forcing them

It’s already so hard to find genuine reactors. Now we have company’s sponsoring reactors for their artists now too. I don’t like this. I’ll never be able to trust that reactors opinion

.

Quote from Charmed123

It’s already so hard to find genuine reactors. Now we have company’s sponsoring reactors for their artists now too. I don’t like this. I’ll never be able to trust that reactors opinion

yeah but I follow that channel the kulture study likes treasure already he always liked their music so they probably reached him for this comeback (so they can react sooner in order to create hype) because they know already, their team probably are aware of it guess they are going all out for treasure in this comeback. Treasure has their own team btw I really wish they didn't go this route though people are gonna take it the wrong way.

I wouldn't be surprised if this is something kpop companies do in general I remember netizenbuzz (back in the days) saying that companies reached her for her to translate certain topics

Quote from superyeah

It's a promotional strategy. It's not unethical, so it's hard to fault them for it.

I have a theory that they know people will make reaction videos anyway, but they're asking just so the popular YouTubers will tell their viewers about it...

1. These YouTubers talk about getting contacted

2. Viewers make their own reaction videos in hopes of getting contacted

3. More people find out about YG Entertainment's artists, MVs, and songs

So far, it seems they asked people with specific professions to do this. Form of Therapy (the Kulture Study guy) is a producer and Jordan Orme is an editor. Both are experts in their respective field, being able to comment on technicalities about the video and song. Whether YG Entertainment will start reaching out to just the usual YouTube reactors without such professions, we have yet to see.

I doubt YGE cares about how "embarrassing" this is, as it's not like K-pop fans will stop checking out the music just because this happened. It certainly won't deter those who are newcomers to the K-pop genre. It's a bit different and unorthodox, but it's not unethical. Aside from a relatively small niche of fans who peruse promotional strategies, I don't think anyone, not even the average K-pop fan, cares about company image.

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treasure has their own team though

Why is everyone so put off by this.

Yg just cares enough about treasure to ask some known yt to react to treasure. And they didn't even pay them. What sponsors are you guys talking about.

People complaining are just envious their fave's companies don't care as much.

I am particularly happy treasure managing group is doing their job to promote treasure in the best way possible.

Smh

I see nothing wrong with it especially since they asked people in professions so mayyybe they wanted a feedback and that’s a good thing. Those reactors would have probably reacted to Treasure anyway. The only “problem” I think this could cause is if all the other companies start copying YG and ask reactors to react and exceeds their fake reactions. Not that important but most new promo tactics that became a trend and copied by Kpop companies in late-3rd/4th gen just have been bothering me and not fun at all.

PR ..yay

Quote from reina-en

I doubt people are envious. So far everything I've seen in this thread and in other sites by people who don't like this is because they feel as if the reaction won't be that genuine so they feel a little bit off about it. I understand both sides to be honest

The reactions are as genuine as they can be. Yg just asked, they haven't forced any ytbers to do anything.

And no one is forcing anyone to watch reactions videos either yk. If some people feel uncomfortable because of such a dumb reason, who cares, they can just skip to the next video.

It's not wrong but they do make me think that they're that desperate enough to do so and they did realize that their newer group didn't get as much attention and exposure they want them to get especially after the hiatus. And it looks like they want to make Treasure as their main money maker now by how much Yg spend on the cb and now this while they put Bp into endless hiatus when the girls could make more and Top already left Yg that other members probably sooner or later will follow him too? It do make sense why they desperate tho.

YG only reached out to the creators and didn't pay them. Half of the comments in this thread calling YG desperate for paying them.

...

Watch JIKJIN music video if you haven't yet, thank you!

I mean if they only wanted them to react fast it's not a big deal. If they are now paying money that's a bit tragic but if it's not that i don't see the issue

Quote from superyeah

We don’t need to worry about reaction videos losing integrity. If by “honest,” we mean criticism, it’s not like we get that from most K-pop reaction channels anyway. These YouTubers know their audience. K-pop stans don’t want to see their favorites criticized. K-pop stans want to see producers, choreographers, dancers, editors, and other experts praising their favorites.

We don’t watch a reaction video to see if it’s worth spending our money or time on watching the music video. We’ve already seen the MV and heard the song. We’ve made up our minds. We just check out reaction videos to see if others, especially experts, have nice things to say.

Sure, fans want to see videos of others praising their faves. And for sure this people knows that and their reactions are very "kind", this with the purpose of please their audience. Put people see this videos with the notion that this reactions are "real" .Companies asking for reviews break this "ilusion". Why are yu going to see a video knowing the reaction is fake? What is the value of the reaction in this case?