Lore has been part of kpop for years. Just because recently it's become more trendy it doesn't mean it's getting overused or repetitive. If the company knows what their doing, the storyline can turn out to be really unique and intriguing. That's why I love enhypen, txt and bts' lore.
But if you dislike that kind of things then just ignore it? Nobody forces you to watch their lore related content